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Welcome to the GlowMetrics Blog – your go-to destination for trends, how-to guides and the latest industry updates in the world of digital analytics and digital marketing.  

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Posted by

Anna Growcott

Sep 11th 2022

Digital Marketing Insights

2 min read

The New Performance Max Features & How To Use Them For The Holiday Season

Google is upgrading Performance Max campaigns with a range of new features just ahead of the busy shopping period. These features are specific to promoting seasonal sales which will enable...

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Posted by

Kyle Crooks

Jul 27th 2022

Digital Marketing Insights

6 min read

9 Free Ways to Improve your LinkedIn Business Page 

A business's social media presence is a vital part of its marketing strategy – with LinkedIn now an expected part of the mix. Though, most businesses are not making full...

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Posted by

Anna Growcott

Jul 4th 2022

Digital Marketing Insights

3 min read

How To Create A LinkedIn Newsletter  

Back in March 2022 LinkedIn announced that businesses could add their Newsletters to their company pages. An area once dominated by email marketing, LinkedIn has taken the first steps to...

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Posted by

Nicola Russell

Jul 1st 2022

SEO

6 min read

SEO or PPC: Which is Better?

The SEO vs PPC debate has been raging for years. Which is better: buying your way to the top of search engines through a pay-per-click (PPC) campaign or cultivating your...

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Posted by

Kyle Crooks

Jul 1st 2022

Digital Marketing Insights

5 min read

9 Ways to Optimise a Performance Max Campaign

Rolled out across all accounts in late 2021, Performance Max campaigns are Google Ads' new shiny automated toy. Here at GlowMetrics, we have tested Performance Max campaigns over the past...

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Posted by

Anna Growcott

Jun 28th 2022

Digital Marketing Insights

2 min read

What Exactly is E-E-A-T and Why It’s Important for SEO

E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness and the concept comes from Google’s Search Quality Rater guidelines. E-E-A-T is one of many guidelines Google uses to determine whether the...

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Posted by

Kyle Crooks

Jun 4th 2022

Digital Marketing Insights

4 min read

How to Include Google Ads Extension Data in your Looker Studio Dashboard

Over the past few months, a number of our clients have been requesting Google Ads campaign extension data in their Looker Studio reports. While this sounds simple enough, sadly there...

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Posted by

Nicola Russell

May 27th 2022

Digital Marketing Insights

3 min read

Does Ad Strength Matter in Google Ads?

If you run ads on Google Ads you are probably familiar with metrics such as quality score or optimisation score, however, Responsive Search Ads have their own scoring metric called...

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GlowMetrics

Posted by

Anna Growcott

May 20th 2022

Digital Marketing Insights

3 min read

How To Prevent Google From Rewriting Your Title Tags

Page titles (title tags) have a large impact on click-through rates because they provide important context to search engines, but a recent study shows Google rewrites title tags more than...

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