News & Insights | GlowMetrics

Glow Blog

Welcome to the GlowMetrics Blog – your go-to destination for trends, how-to guides and the latest industry updates in the world of digital analytics and digital marketing.  

GlowMetrics
Filter by:
GlowMetrics

Posted by

Anna Growcott

Jun 28th 2022

Digital Marketing Insights

2 min read

What Exactly is E-E-A-T and Why It’s Important for SEO

E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness and the concept comes from Google’s Search Quality Rater guidelines. E-E-A-T is one of many guidelines Google uses to determine whether the...

GlowMetrics arrow
GlowMetrics

Posted by

Kyle Crooks

Jun 4th 2022

Digital Marketing Insights

4 min read

How to Include Google Ads Extension Data in your Looker Studio Dashboard

Over the past few months, a number of our clients have been requesting Google Ads campaign extension data in their Looker Studio reports. While this sounds simple enough, sadly there...

GlowMetrics arrow
GlowMetrics

Posted by

Nicola Russell

May 27th 2022

Digital Marketing Insights

3 min read

Does Ad Strength Matter in Google Ads?

If you run ads on Google Ads you are probably familiar with metrics such as quality score or optimisation score, however, Responsive Search Ads have their own scoring metric called...

GlowMetrics arrow
GlowMetrics

Posted by

Anna Growcott

May 20th 2022

Digital Marketing Insights

3 min read

How To Prevent Google From Rewriting Your Title Tags

Page titles (title tags) have a large impact on click-through rates because they provide important context to search engines, but a recent study shows Google rewrites title tags more than...

GlowMetrics arrow
GlowMetrics

Posted by

Nicola Russell

Apr 15th 2022

SEO

4 min read

The Quick & Easy Way to Create Structured Data

Google is constantly rolling out changes and updates to its algorithm, with its overall goal of becoming better at understanding the content (and the context) of your website. In truth,...

GlowMetrics arrow
GlowMetrics

Posted by

Nicola Russell

Feb 18th 2022

Digital Marketing Insights

4 min read

How to Find & Fix Orphan Pages

They might not sound like a big issue but orphan pages, pages that aren’t linked to anywhere else on your site are bad for SEO. Fortunately, finding orphan pages is...

GlowMetrics arrow
GlowMetrics

Posted by

Nicola Russell

Dec 5th 2021

Digital Marketing Insights

5 min read

Getting Started with Structured Data

Ready to get started with Structured Data? This hands-on guide will take you through the basics of creating and implementing Structured Data on your site. In 1998, search engines weren’t...

GlowMetrics arrow
GlowMetrics

Posted by

Conor Ross

Dec 3rd 2021

Google Analytics

6 min read

Reference Lines and Trend Lines in Looker Studio

Staying up to date with the latest features, additions and refinements to Google’s data visualisation platform, Looker Studio, can be a tough task. Rarely does a week go by without...

GlowMetrics arrow
GlowMetrics

Posted by

Michael Wilson

Dec 2nd 2021

Digital Analytics Insights

2 min read

What is /trafficbot.life and why is it appearing in Google Analytics?

There was a significant surge in bot traffic in Google Analytics from 31st January to 2nd February 2021.  One of the most common issues we saw came from /trafficbot.life and...

GlowMetrics arrow