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Posted by
Joanne Kearney
Apr 30th 2021
Digital Analytics Insights
7 min read
Custom Campaign Tagging using UTM codes in Google Analytics (Universal & GA4)
Do you invest your time and money in social campaigns, email campaigns or non-Google display campaigns? Do you stop and think about tagging these campaigns so you can see the...
Posted by
Conor Ross
Apr 16th 2021
Google Analytics
5 min read
Sharing Reports and Dashboards in Google Data Studio
One of the great things about Data Studio is how easy it is to share your creations, data visualisations, and reports with others, making it a brilliant way to efficiently...
Posted by
Nicola Russell
Apr 10th 2021
Digital Marketing Insights
4 min read
Google Autocomplete for SEO
Autocomplete is a Google Search feature designed to make it faster to complete searches that you’re beginning to type on Google. Just begin typing, and you’ll see predictions appear: Autocomplete...
Posted by
Michael Wilson
Mar 23rd 2021
Digital Analytics Insights
3 min read
How to Test CSS Selectors Using the Chrome Dev Console
If you've been using Google Tag Manager for a while, you've probably encountered a scenario where you want to distinguish between clicks on buttons that don't have unique IDs or...
Posted by
Joanne Kearney
Mar 19th 2021
Google Analytics
3 min read
Setting up Site Search in GA4
When talking about site search reporting in Google Analytics I always refer back to the client we had years ago that had over 5 years of site search data but...
Posted by
Nicola Russell
Feb 23rd 2021
Digital Marketing Insights
4 min read
Exclude Mobile App Placements in Google Display
Display ads can be an extremely useful part of any Google Ads campaign. Not only do they offer a more cost-effective reach than a Google Search campaign, but they also...
Posted by
Conor Ross
Jan 29th 2021
Digital Analytics Insights
7 min read
How To Uplift Data Based On Cookie Opt-In Rates in Data Studio
The topic of cookies and opt-in rates is becoming increasingly important in the world of digital analytics as we navigate 2021 and beyond, with Google Analytics tracking often not considered...
Posted by
Nicola Russell
Jan 22nd 2021
Digital Marketing Insights
6 min read
Best Practice & Reporting for Responsive Search Ads
Responsive Search Ads (or RSAs) are one of the most innovative tools to come from Google Ads in recent years and they mark a serious step forward in ad automation....
Posted by
Nicola Russell
Jan 18th 2021
Digital Marketing Insights
5 min read
How to Use the Google Ads Auction Insights Report
Did you know that you can compare the performance of your Google Search campaigns with your main competitors? Read on to discover how to get the most from the Google...