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Posted by
Conor Ross
Dec 14th 2020
Digital Analytics Insights
4 min read
How To Extract Themes from Images in Data Studio
Presenting data in a more visually engaging way is becoming more and more popular as people realise the benefits of creating data dashboards that are visually appealing, easier to read...
Posted by
Joanne Kearney
Nov 25th 2020
Digital Analytics Insights
5 min read
GA4 – The new Google Analytics, should you upgrade?
Google Analytics 4 is here! Released mid-October GA4 has been built to provide a more holistic and insight driven analytics platform- and one that is more suited to evolving privacy...
Posted by
Nicola Russell
Nov 9th 2020
Digital Marketing Insights
6 min read
6 Ways to Prep Your Google Ads Campaigns for Black Friday
Black Friday is the day after Thanksgiving and this year it falls on the 27th November, followed shortly after by Cyber Monday on 30th November and the unofficial beginning of...
Posted by
Conor Ross
Oct 19th 2020
Digital Analytics Insights
4 min read
Connecting Google Surveys to Data Studio
Google Surveys is one of the most recent additions to the lineup of products available within the Google Marketing Platform, allowing you to easily create and publish online surveys, either...
Posted by
Conor Ross
Oct 6th 2020
Digital Analytics Insights
3 min read
Data Studio Showcase: Formula 1 2020
Data visualisation is fast becoming one of the most important aspects of driving a data driven decision making process, supporting the presentation of key statistics and important information in a...
Posted by
Michael Wilson
Aug 19th 2020
Google Tag Manager
3 min read
Server Side Tagging in Google Tag Manager – What is it? Should we use it?
Google Tag Manager is one of our favourite tools which allows us to control all our advanced tracking and conversion pixels from within one interface. Until now, GTM has been...
Posted by
Michael Wilson
Jul 10th 2020
Digital Analytics Insights
3 min read
Outbound Link Tracking in GTM using ‘Is Outbound’ Auto-Event Variable
Tracking outbound links in Google Tag Manager is not a new topic - we've written a guide explaining how to do it before - but there is a more efficient...
Posted by
GlowMetrics
Feb 20th 2020
Placement blogs
< 1 min read
Meet Oscar | Work Experience Student
Meet Oscar, our latest work experience student. This week at GlowMetrics, Oscar has gained industry insights through the use of Google Ads, Keyword planning & website auditing. So, Oscar, tell...
Posted by
Conor Ross
Jan 16th 2020
Digital Analytics Insights
3 min read
Navigation Buttons in Google Data Studio
Guide Users Through Your Data Dashboards Creating an intuitive user experience is a hugely important aspect of web design, and there is no reason that the same principles shouldn’t be...