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Industry News & Insights

Keep up to date with the latest industry news – created by the GlowMetrics team.

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Posted by

Conor Ross

Jan 14th 2020

Google Data Studio

3 min read

Using Hyperlinks in Google Data Studio

Google Data Studio is absolutely packed with features, and it can take a while to get accustomed to the number of tools at your disposal. There are many features that...

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Posted by

Nicola Russell

Nov 27th 2019

Digital Marketing Insights

4 min read

How to Set Up A Smart Shopping Campaign in Google Ads

Google has been pushing its automated solutions more and more over the last few years. From automated bidding solutions to responsive and dynamic search ads, it's becoming clear that automation...

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GlowMetrics

Nov 20th 2019

Placement blogs

2 min read

Meet Matthew | Work Experience Student

We are delighted to welcome work experience student Matthew to GlowMetrics! Matthew has been working in GlowMetrics for the past week, gaining industry experience of analytics and marketing. In his...

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Posted by

Conor Ross

Nov 13th 2019

Digital Marketing Insights

4 min read

A Starter’s Guide To Negative Keywords

Want to save money on Google Ads? Improve the quality of your advertising campaigns? Boost your conversion rate from PPC? Predict the ins and outs of the next Google Algorithm...

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Posted by

Michael Wilson

Nov 12th 2019

3 min read

Google Marketing Platform Partner Summit 2019

Google's annual invite-only event for Google Marketing Platform partners took place in San Francisco last month at the Hilton Hotel in Union Square. Now known as the GMP Summit since...

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Posted by

Nicola Russell

Nov 11th 2019

Digital Marketing Insights

3 min read

Google Ads Lead Form Extensions

Google have finally announced that they will be rolling out lead form extensions to advertisers over the next few weeks. This is such a new update that it might not...

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Posted by

Conor Ross

Nov 7th 2019

Digital Analytics Insights

3 min read

Comparison Metrics in Data Studio

Google Data Studio is a brilliant way of presenting the most relevant data from any source, in a way that’s easy to understand, interpret, and share.  Whether it’s Google Analytics,...

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Posted by

Nicola Russell

Oct 25th 2019

Digital Marketing Insights

4 min read

5 Reasons PPC needs Google Tag Manager

Any PPC campaign has the potential to offer a business better ROI, improved conversion rates and enhanced lead generation – but what if you’re not tracking leads? And even if...

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Posted by

Nicola Russell

Oct 1st 2019

Digital Analytics Insights

3 min read

Google Data Studio: Edit the Layout of the Navigation Menu

Editor's Note -  2022 Update: Google has added new navigation options to Data Studio, with the new Tabs layout offering a clean and intuitive method of report navigation. There's also...

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