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Posted by
Joanne Kearney
Sep 11th 2021
Digital Analytics Insights
4 min read
Channel Grouping (Other) and How to Fix It In Google Analytics
Have you ever had a look at your Acquisition > Default Channel Grouping report and noticed a channel group you don’t recognise called (Other)? Don’t worry- you’re not alone. Most Google...
Posted by
Nicola Russell
Sep 8th 2021
Digital Marketing Insights
3 min read
Auction Insights in Looker Studio
The Auction Insights report is a tool from Google Ads, which allows advertisers to compare their keyword bid performance against competitors in the same auctions. We've talked about how to...
Posted by
Nicola Russell
Jul 21st 2021
Digital Marketing Insights
5 min read
Google Ads: Important Metrics to Monitor
You've launched your Google Ads campaign and after a few weeks, you're super excited to dive in and start optimising your campaign. You log into Google Ads...and you don't even...
Posted by
Joanne Kearney
Jul 16th 2021
Digital Analytics Insights
4 min read
5-Step Guide To View Site Search Terms In GA4
Back in March, we covered how you can set up site search tracking in Google Analytics 4. Here, we are going to look at how you can expose and view the...
Posted by
Michael Wilson
Jun 25th 2021
Digital Analytics Insights
3 min read
How To Pull in Header Text as a Variable Using Google Tag Manager
If there's a piece of text loaded on a page that you would like to collect as part of your data analysis, there are several ways to do this using...
Posted by
Conor Ross
May 27th 2021
Google Data Studio
4 min read
Report Publishing and Draft Modes in Data Studio
The number of updates to Data Studio in recent weeks and months is quite staggering, with fantastic improvements, big and small, being brought to the platform on almost a weekly...
Posted by
Michael Wilson
May 21st 2021
Google Analytics
3 min read
Rise in Direct Traffic & New Users in Google Analytics? It Might Be ITP…
Have you noticed a significant increase in Direct traffic in your Google Analytics account recently? Maybe it's coincided with a drop in Organic traffic? This is something we've seen happen...
Posted by
Conor Ross
May 11th 2021
Google Data Studio
6 min read
Page Navigation Options in Looker Studio
The structure and layout of your Looker Studio dashboards (formerly known as Google Data Studio) are massively important aspects of data visualisation, as these provide the framework for users to...
Posted by
Conor Ross
May 8th 2021
Digital Analytics Insights
5 min read
A Guide To Using Filters in Looker Studio
Filters are a key part of any dashboard in Looker Studio (formerly Data Studio), as they help you to present and visualise the data most relevant to you and your...