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Welcome to the GlowMetrics Blog – your go-to destination for trends, how-to guides and the latest industry updates in the world of digital analytics and digital marketing.  

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Posted by

Michael Wilson

Jun 25th 2021

Digital Analytics Insights

3 min read

How To Pull in Header Text as a Variable Using Google Tag Manager

If there's a piece of text loaded on a page that you would like to collect as part of your data analysis, there are several ways to do this using...

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Posted by

Conor Ross

May 27th 2021

Google Data Studio

4 min read

Report Publishing and Draft Modes in Data Studio

The number of updates to Data Studio in recent weeks and months is quite staggering, with fantastic improvements, big and small, being brought to the platform on almost a weekly...

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Posted by

Michael Wilson

May 21st 2021

Google Analytics

3 min read

Rise in Direct Traffic & New Users in Google Analytics? It Might Be ITP…

Have you noticed a significant increase in Direct traffic in your Google Analytics account recently? Maybe it's coincided with a drop in Organic traffic? This is something we've seen happen...

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Posted by

Conor Ross

May 11th 2021

Google Data Studio

6 min read

Page Navigation Options in Looker Studio

The structure and layout of your Looker Studio dashboards (formerly known as Google Data Studio) are massively important aspects of data visualisation, as these provide the framework for users to...

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Posted by

Conor Ross

May 8th 2021

Digital Analytics Insights

5 min read

A Guide To Using Filters in Looker Studio

Filters are a key part of any dashboard in Looker Studio (formerly Data Studio), as they help you to present and visualise the data most relevant to you and your...

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Posted by

Joanne Kearney

Apr 30th 2021

Digital Analytics Insights

7 min read

Custom Campaign Tagging using UTM codes in Google Analytics (Universal & GA4)

Do you invest your time and money in social campaigns, email campaigns or non-Google display campaigns? Do you stop and think about tagging these campaigns so you can see the...

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Posted by

Conor Ross

Apr 16th 2021

Google Analytics

5 min read

Sharing Reports and Dashboards in Google Data Studio

One of the great things about Data Studio is how easy it is to share your creations, data visualisations, and reports with others, making it a brilliant way to efficiently...

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Posted by

Nicola Russell

Apr 10th 2021

Digital Marketing Insights

4 min read

Google Autocomplete for SEO

Autocomplete is a Google Search feature designed to make it faster to complete searches that you’re beginning to type on Google. Just begin typing, and you’ll see predictions appear: Autocomplete...

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Posted by

Michael Wilson

Mar 23rd 2021

Digital Analytics Insights

4 min read

How to Test CSS Selectors Using the Chrome Dev Console

If you've been using Google Tag Manager for a while, you've probably encountered a scenario where you want to distinguish between clicks on buttons that don't have unique IDs or...

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