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Posted by
Conor Ross
Jan 14th 2020
Google Data Studio
3 min read
Using Hyperlinks in Google Data Studio
Google Data Studio is absolutely packed with features, and it can take a while to get accustomed to the number of tools at your disposal. There are many features that...
Posted by
Nicola Russell
Nov 27th 2019
Digital Marketing Insights
4 min read
How to Set Up A Smart Shopping Campaign in Google Ads
Google has been pushing its automated solutions more and more over the last few years. From automated bidding solutions to responsive and dynamic search ads, it's becoming clear that automation...
Posted by
GlowMetrics
Nov 20th 2019
Placement blogs
2 min read
Meet Matthew | Work Experience Student
We are delighted to welcome work experience student Matthew to GlowMetrics! Matthew has been working in GlowMetrics for the past week, gaining industry experience of analytics and marketing. In his...
Posted by
Conor Ross
Nov 13th 2019
Digital Marketing Insights
4 min read
A Starter’s Guide To Negative Keywords
Want to save money on Google Ads? Improve the quality of your advertising campaigns? Boost your conversion rate from PPC? Predict the ins and outs of the next Google Algorithm...
Posted by
Michael Wilson
Nov 12th 2019
3 min read
Google Marketing Platform Partner Summit 2019
Google's annual invite-only event for Google Marketing Platform partners took place in San Francisco last month at the Hilton Hotel in Union Square. Now known as the GMP Summit since...
Posted by
Nicola Russell
Nov 11th 2019
Digital Marketing Insights
3 min read
Google Ads Lead Form Extensions
Google have finally announced that they will be rolling out lead form extensions to advertisers over the next few weeks. This is such a new update that it might not...
Posted by
Conor Ross
Nov 7th 2019
Digital Analytics Insights
3 min read
Comparison Metrics in Data Studio
Google Data Studio is a brilliant way of presenting the most relevant data from any source, in a way that’s easy to understand, interpret, and share. Whether it’s Google Analytics,...
Posted by
Nicola Russell
Oct 25th 2019
Digital Marketing Insights
4 min read
5 Reasons PPC needs Google Tag Manager
Any PPC campaign has the potential to offer a business better ROI, improved conversion rates and enhanced lead generation – but what if you’re not tracking leads? And even if...
Posted by
Nicola Russell
Oct 1st 2019
Digital Analytics Insights
3 min read
Google Data Studio: Edit the Layout of the Navigation Menu
Editor's Note - 2022 Update: Google has added new navigation options to Data Studio, with the new Tabs layout offering a clean and intuitive method of report navigation. There's also...