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Ad Extensions: What are they?

Ad Extensions: What are they?

Ad extensions are the best way to enhance paid results on Google, and can be powerful tools for including increasing CTR and boosting conversion rates, if implemented correctly. Essentially, they allow you to show addition information on your Google AdWords ads, and...
Common Digital Marketing Mistakes to Avoid

Common Digital Marketing Mistakes to Avoid

Whether you’re an experienced digital marketer or just starting out, there are a few mistakes that you’ve probably made in the past or that you could be making in the future. We’ve put together a few points to discuss common mistakes across digital marketing and if...
My Placement Year at GlowMetrics: A Year in Review

My Placement Year at GlowMetrics: A Year in Review

I started my placement as a student who was frightened at the idea of 9am start five days a week and I am leaving as a digitally competent, AdWords and Analytics qualified, ad copy writing wiz, who is no longer phased by an early start (yay), after spending a year as...