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Ad Extensions: What are they?

Ad Extensions: What are they?

Ad extensions are the best way to enhance paid results on Google, and can be powerful tools for including increasing CTR and boosting conversion rates, if implemented correctly. Essentially, they allow you to show addition information on your Google AdWords ads, and...
My Placement Year at GlowMetrics: A Year in Review

My Placement Year at GlowMetrics: A Year in Review

I started my placement as a student who was frightened at the idea of 9am start five days a week and I am leaving as a digitally competent, AdWords and Analytics qualified, ad copy writing wiz, who is no longer phased by an early start (yay), after spending a year as...
MeasureCamp VIII- A Round-Up

MeasureCamp VIII- A Round-Up

Fresh back from another fantastic MeasureCamp in London and this event was the biggest yet (around 260 attendees). Hard to believe that this is now the 8th edition of MeasureCamp and with our minds still fresh, we’ve put together a summary of some of the sessions we...