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Launching The Glow Academy

Launching The Glow Academy

“Give a man a fish, and you feed him for a day. Teach a man to fish, and you feed him for a lifetime” – an old quote, but one that we try to live by. With any consultancy work that we do, we try not to bombard the client with too much lingo, but break it down into...
Top 5 Google Tag Manager Mistakes

Top 5 Google Tag Manager Mistakes

By Michael Wilson Michael is our Digital Data Analyst at GlowMetrics with a strong interest in social media, finding new ways to use Google Tag Manager and turning data into stories. Google Tag Manager is a really useful tool – it’s allowed us to help our clients get...