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Last week we attended a Google event with Google Experts giving tips on how to reach customers online and advanced features on analytics!

Are you a small business just starting off? Are you looking to grow your business online? Here are our top tips on how to grow your business online and reach your existing & new customers!

  1. Company Website

“People generally decide within 5 seconds if they want to stay on your site, based purely on the home page design.”

Your homepage is the first impression customers get of your business, so don’t try and clutter everything on the homepage, you have an entire website to explain the rest of your site so put your most important and interesting content on your homepage!

Make sure your website has a clear purpose & goal, with a clean layout & navigation. Make it simple for the user, with a clear indication of what it is you want them to do on your website e.g. buy a product, listen to a podcast etc. The user needs to be able to navigate easily through your site without getting lost or overwhelmed with links, so try to put all of your products or services into a few broad simple choices, with dropdowns under.

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Generally, a lot of people will exit a website if it doesn’t load within 3 seconds, so make sure your website has a fast loading time! And with mobile search traffic increasingly rising, Google has included mobile-friendliness as a criterion for ranking websites viewed on mobile browsers, so make sure your website is both mobile and desktop friendly!

You can test your website here to see how well it performs across mobile and desktop devices, and check the loading time: https://testmysite.thinkwithgoogle.com/

Getting customers to your website is the hard part, so whilst you have them on your website remember to use a strong CTA (call-to-action)! Adding a reminder to “phone us” or “email us” or “click here to buy” is simple (and super effective) so give it a try!

  1. Get found using Search Engine Optimisation

It sounds complicated, but once you know what you’re focusing on it’s not too difficult!

SEO is about making the content on your website refined so Google (and all other search engines) can easily find you to show when a customer searches for something related to what your business does.   

It is vital that your site is on page 1 of Google however, it must be for the right keywords. Take some time to research the most important and relevant keywords for your business. (Google AdWords is a great tool for this)!

Your website, especially your home page, must correlate strongly with your list of keywords. You should try to include the relevant keywords within:

  • The page content – e.g. header and page text.
  • The page properties – e.g. URL, title & meta description

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  • The page images
  • Link keywords into your content on other pages e.g. hyperlink a keyword on one page to the appropriate URL of another page on your site, such as a blog post. 
  1. Take advantage of social media

Social media is huge. If you have a business, you need to be on social and if you’re not – you are missing so many opportunities out there!

Currently 32 million UK users alone are on Facebook, 41 million on YouTube, 14 million on Instagram, and the list goes on.

  1. Create strong social profiles and pages – fill out as many fields about your business on social pages as you can, even try and use some keywords within bio’s.
  2. Be consistent and have a social strategy – make a plan for what you’re going to post and how often you’re going to post, and stick with it. The odd post every other day or once a week is not enough anymore so make sure you do regular updates.
  3. Create engaging content that is relevant and interesting to users and those interested in your product / services.
  4. Tailor content for each platform – the way you deliver your content and message on Twitter will vary from how you deliver it on Facebook for example.

And, if you’re not confident, build yourself up on 1 or 2 platforms before exploring into loads of platforms.

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  1. Measure your progress with analytics

Your website is your best marketing tool, so it is vital you understand how many people visit it, where they have come from, how long they have spent on it, what they look at.

Understanding your performance is key to the success of your business, which is exactly what Google Analytics can do for you, so make sure it is implemented on your site and start understanding your audience. 

The data is broken down into four sections:

  • Audience: Who are the people on your website?
  • Acquisition: How did they get there?
  • Behaviour: What do they do once they get there?
  • Conversions: Did they do what you wanted them to do?

To get the best results, don’t just dive in. Know what you want the answers to be beforehand and this will keep you focused.

*Take a look at our previous blog post on top tips on how to use Google Analytics.

These are just a few simple tips on how to help grow your business online, but keep a look out for more of our upcoming blogs with further tips to help you and your business!