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Posted by

Kyle Crooks

Aug 8th 2023

Digital Analytics Insights

3 min read

A Guide to Audience Signals in GA4

To put it simply, the Audience Signal feature in GA4 is a method of collecting additional data on Google Users who are signed into their Google account or have Ad...

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Posted by

Michael Wilson

Jan 18th 2023

Digital Analytics Insights

5 min read

Six Steps to Smooth Transition from UA to GA4 in 2023

Happy New Year! 2023 is the year that GA4 will officially become Google’s main analytics product with Universal Analytics scheduled to be sunset. On July 1, 2023, standard Universal Analytics...

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Posted by

Joanne Kearney

Nov 11th 2022

Digital Analytics Insights

6 min read

Migrating to GA4 and GA4 Reports for eCommerce

This week I was speaking at e-Commerce Unpacked conference in Dublin - just in time for Black Friday! During the session I discussed the key differences in GA4 vs Universal...

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Posted by

Hannah Magorrian

Nov 8th 2022

Digital Analytics Insights

3 min read

Top Tips to Pass the Google Analytics Individual Qualification Exam

Google Analytics is a powerful tool and knowing how to use it can be very useful! The Google Analytics Individual Qualification, or GAIQ, demonstrates expertise in Google Analytics. To earn...

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Posted by

Joanne Kearney

Oct 18th 2022

Digital Analytics Insights

5 min read

12 Simple Steps To Exclude Internal Traffic From GA4

Stopping internal traffic from being reported in your Universal Analytics account used to be so simple. it’s a little trickier now in GA4 - but we're here to help! Follow...

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Posted by

Conor Ross

Dec 3rd 2021

Google Analytics

6 min read

Reference Lines and Trend Lines in Looker Studio

Staying up to date with the latest features, additions and refinements to Google’s data visualisation platform, Looker Studio, can be a tough task. Rarely does a week go by without...

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Posted by

Michael Wilson

Dec 2nd 2021

Digital Analytics Insights

2 min read

What is /trafficbot.life and why is it appearing in Google Analytics?

There was a significant surge in bot traffic in Google Analytics from 31st January to 2nd February 2021.  One of the most common issues we saw came from /trafficbot.life and...

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Posted by

Michael Wilson

Oct 22nd 2021

Digital Analytics Insights

4 min read

GA4 Event Tracking via GTM – Where are my Event Parameters?

The latest version of Google Analytics - GA4 - brings a whole new measurement framework.  It also requires a whole new set of Google Analytics tags to be configured via...

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Posted by

Joanne Kearney

Sep 11th 2021

Digital Analytics Insights

4 min read

Channel Grouping (Other) and How to Fix It In Google Analytics

Have you ever had a look at your Acquisition > Default Channel Grouping report and noticed a channel group you don’t recognise called (Other)? Don’t worry- you’re not alone. Most Google...

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