UK +44 28 9078 5820 IRL +353 16373962 contact@glowmetrics.com

Digital Data Collection

Measurement Validation with Google Tag Manager

Google Tag Manager

Injecting Our Analytics Projects With A New Lease Of Life!

Google Tag Manager is now fundamental to every analytics project that we undertake. With just one code, we can use Google Tag Manager to configure a wealth of neat and transparent tracking tags that can be previewed, debugged and tested before being executed.
Google Tag Manager is something we specialise in. Not only are we a Google Analytics Certified Partner, we’re also a Google Tag Manager Certified partner. There are only two companies in Ireland who’ve achieved this – and we’re the only one in Northern Ireland.

Working with Clients

We’ve worked with clients such as VHI, Griffith College, Silicon Republic, Chartered Accountants Ireland, Newstalk, 98FM, Today FM,  Friends First, Meetings Booker, Kainos, IBEC, and a number of other high profile clients across the banking and automotive sectors.
We set up tags for their website, ensuring their tracking requirements were met according to best practices – all via Google Tag Manager.  So we know what we’re doing – check out our testimonials for proof!

Each of our clients has a unique website, with unique requirements. There’s no one-size-fits-all solution when it comes to web tracking (wouldn’t it be great if there was?!), so we’ll work with you to understand your requirements and ensure they’re met, in the most efficient and effective manner based on best practice. All of our work is carried out to fit your needs, ensuring your KPIs are measurable – and by using GTM, there’s usually little need for your developers to get involved beyond installing the basic code.

Typically, our GTM work consists of auditing an existing setup, full tag implementation for newly developed websites, tag implementation for specific projects or requirements, training and/or ongoing support for adhoc queries.

Tags We Have Created And Activated

SOME OF THE TRACKING TAGS WE’VE SET UP FOR CLIENTS INCLUDE:
  • Scroll Depth
  • Video Plays
  • Form Submissions
  • Double Click Tags
  • File Downloads
  • Tool Inputs and Outputs
  • Calculator Usage
  • Outbound Links
  • Ecommerce Tracking
  • Adwords Tracking
  • Custom Marketing Tracking
  • Virtual Pageviews
… the list goes on and on.

Client Case Study

Read about our most recent Tag Manager project for Newstalk