Using visitor intelligence to test and then show personalised content that works best
Optimize is Google’s free tool for testing and enhancing the experience of your website, as well as creating personalised experiences for your users.
Benefits of Google Optimize
Integration with Google Analytics
Chartered Accountants Ireland were keen to streamline the user experience on their site, highlighting various resources and information packs to the customers who would find these most relevant and useful. Following a programme of A/B testing, we were able to help with this by creating more focused, tailored and personalised website experiences for specific customer segments using Google Optimize.
Increase to Form Completion
Increase to Account Creation
Speedy Reg sought to enhance the user experience on their website, and in turn improve customer engagement and conversion rates, and as such we recommended several user experience optimisation tests. One of these A/B tests found that a new variant of a prominent CTA button generated a significantly higher click through rate than the existing design, in addition to an improved conversion rate later in the customer journey.
More CTA Clicks
Increase to Conversion Rate
Digital Analytics Insights
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