Search Engine Marketing
Getting Your Business In Front Of People Who Have Already Expressed An Interest In It
Search Engine Marketing increases the visibility of your website in search engine results through paid advertising. Having a search marketing strategy in place will allow you to connect with consumers who we know have already expressed an interest in what your product or service can offer.
Before we start, we like to know as much as we can (to get a clear picture of where you are), so we start off by performing an in-depth analysis of your PPC campaigns if you already have an account or put together a proposal for a new account build if you don’t. In both cases, we develop a strategy that’s going to deliver the results you want and create a tailored campaign that’s right for your business.
We will ensure you have the correct campaigns set up and are targeting the most appropriate keywords for your business and industry, as well as ensuring your adverts are focused around the ad group’s keywords and landing pages on your website.
Our team will perform ongoing campaign optimisation techniques and continually refine the campaign to achieve the best performance for you.
We will provide detailed monthly reports through Data Studio, which provide a meaningful insight into what’s happening with your PPC campaign, what we’ve been focusing on and further recommendations into how we can improve your campaign further.
Having worked across a wide range of industries and sectors, our expert team have the knowledge and experience to ensure your campaigns are set up and optimised to generate the best results possible for you.