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Welcome to Glow

Analytics Academy!

We’ve created a custom Analytics Academy course based on the Google Analytics IQ exam material and filled with 6 jam packed 3 hour sessions to take you from Google Analytics fundamentals right the way through to Tag Manager and Data Studio Basics.

By session 6 you should be ready to sit the Google Analytics IQ exam and we’ll be supporting you right the way through.



Digital Analytics Fundamentals

Getting started with digital analytics

– Understanding and using Google Analytics data

– Collecting actionable data with Google Analytics

– Navigating Google Analytics reports

– Additional reporting configuration

Google Analytics Platform Principles

– Platform Fundamentals

– Collection of Data

– Processing and Configuration of Data

– Reporting Data

Ecommerce Analytics & Mobile App Analytics

– Introduction to Ecommerce Analysis

– Understanding Customers

– Understanding Shopping Behaviour

– Introduction to Mobile App Analytics

– Attracting New Users to an App

– Measuring Behaviour on an App

– Increasing Revenue on an App

Google Tag Manager Fundamentals

– Starting out with Google Tag Manager

– Setting up Google Tag Manager

– Collecting data using the Data Layer, Variables, and Events

– Using additional tags for Marketing and Remarketing

Google Data Studio

– Why use data studio

– Getting started with data studio

– Creating data studio reports

– Sharing and downloading data studio reports

Preparing for the Exam

– Discussing the format

– Tips and Tricks

– Practice Exam Questions

– General Questions

                                      Previous companies who have taken this course:

For dates and to book your place click below



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