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Welcome to Glow

Analytics Academy!

We’ve created a custom Analytics Academy course based on the Google Analytics IQ exam material and filled with 6 jam packed 3 hour sessions to take you from Google Analytics fundamentals right the way through to Tag Manager and Data Studio Basics.

By session 6 you should be ready to sit the Google Analytics IQ exam and we’ll be supporting you right the way through.

STRUCTURE OF SUPPORT

 

Digital Analytics Fundamentals

Getting started with digital analytics

– Understanding and using Google Analytics data

– Collecting actionable data with Google Analytics

– Navigating Google Analytics reports

– Additional reporting configuration

Google Analytics Platform Principles

– Platform Fundamentals

– Collection of Data

– Processing and Configuration of Data

– Reporting Data

Ecommerce Analytics & Mobile App Analytics

– Introduction to Ecommerce Analysis

– Understanding Customers

– Understanding Shopping Behaviour

– Introduction to Mobile App Analytics

– Attracting New Users to an App

– Measuring Behaviour on an App

– Increasing Revenue on an App

Google Tag Manager Fundamentals

– Starting out with Google Tag Manager

– Setting up Google Tag Manager

– Collecting data using the Data Layer, Variables, and Events

– Using additional tags for Marketing and Remarketing

Google Data Studio

– Why use data studio

– Getting started with data studio

– Creating data studio reports

– Sharing and downloading data studio reports

Preparing for the Exam

– Discussing the format

– Tips and Tricks

– Practice Exam Questions

– General Questions

                                      Previous companies who have taken this course:

For dates and to book your place click below

 

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