UK +44 28 9078 5820 IRL +353 16373962

Welcome to Glow
Analytics Academy!

We’ve created a custom Analytics Academy course based on the Google Analytics IQ exam material and filled with 6 jam packed 3 hour sessions to take you from Google Analytics fundamentals right the way through to Tag Manager and Data Studio Basics.

By session 6 you should be ready to sit the Google Analytics IQ exam and we’ll be supporting you right the way through.



Google Tag Manager Fundamentals

– Starting out with Google Tag Manager

– Setting up Google Tag Manager

– Collecting data using the Data Layer, Variables, and Events

– Using additional tags for Marketing and Remarketing

Digital Analytics Fundamentals

Getting started with digital analytics

– Understanding and using Google Analytics data

– Collecting actionable data with Google Analytics

– Navigating Google Analytics reports

– Additional reporting configuration

Google Analytics Platform Principles

– Platform Fundamentals

– Collection of Data

– Processing and Configuration of Data

– Reporting Data

Ecommerce Analytics & Mobile App Analytics

– Introduction to Ecommerce Analysis

– Understanding Customers

– Understanding Shopping Behaviour

– Introduction to Mobile App Analytics

– Attracting New Users to an App

– Measuring Behaviour on an App

– Increasing Revenue on an App

Preparing for the Exam

– Discussing the format

– Tips and Tricks

– Practice Exam Questions

– General Questions

Google Data Studio

– Why use data studio

– Getting started with data studio

– Creating data studio reports

– Sharing and downloading data studio reports

                                      Companies who have taken this course & Testimonials:

We first worked with GlowMetrics in October 2017 for a one day introduction course to Google Analytics followed by the accredited training course in March 2018. Through class interaction and by personalising the training content to our real world site traffic, Joanne really brought the learning process to life. All participants qualified successfully and the team now have a much richer understanding of what our digital marketing campaigns are delivering.
Conor Crotty

Group Marketing, Bank of Ireland

The Google Analytics course delivered by Joanne and the GlowMetrics team was extremely professional with just the right mix of theory and practical exercises to prepare for the GA exam.  What I have gained from the course is a much deeper understanding of the platform which in turn empowered me to deliver additional metrics and more actionable insights for our client base.  I would have no hesitation in recommending the GlowMetrics team!
Elaine Cameron

Customer Liaison Manager, Novartis


Stay in touch by signing up to our email newsletter. You'll receive the latest news, offers and tips from us:​

You'll also find a choice of social media links at the bottom of the site, where you can follow all our latest updates...

Newsletter Graphic