GA4 Training: Google Analytics 4 Courses

From 1 Day Beginners Courses to a 6 Week Intensive Glow Analytics Academy.

We offer a range of GA4 training courses to teach you practical techniques for planning and setting up your GA4 configuration, creating reports, and extracting valuable insights from your data. You can join us for the whole 6-week masterclass or simply pick the modules that interest you the most.

Master Google Analytics 4

Do you want to learn how to use Google Analytics 4 (GA4) to track and analyse your user data? Look no further! Our GA4 training course is designed for individuals and businesses who want to improve their digital marketing strategy by gaining a deep understanding of GA4.

Our courses are led by certified GA4 experts who have years of experience working with businesses of all sizes. We’ll teach you everything you need to know about GA4, from setting up your account and tracking your data to creating custom reports and using advanced features.

By the end of our training courses, you’ll be able to confidently use GA4 to track and analyse your user data, identify areas for improvement, and make informed decisions to drive business growth.

Sign up for one of our GA4 training courses today and take the first step towards maximizing the potential of your website or app.

Google Analytics 4

Glow Analytics Academy Intensive (6 Weeks)

The Glow Analytics Academy has been built on the pillars of GA4 and is aligned with the new GA4 IQ exam. We’ve developed a schedule around 6 x 3-hour sessions across GTM for GA4, the GA4 Interface, Reports and Insights, and Looker Studio for GA4

Session 1: Google Tag Manager for GA4

– Measurement Planning for GA4

– Tagging for GA4 using Google Tag Manager

– Event-Based Models and How They Work for GA4

– Enhanced Measurement and Cross-Domain Tracking

Session 2: Google Analytics Fundamentals

– The Google Analytics Ecosystem – The Product Jigsaw

– GA4 Account Configuration

– Exploring and Creating Metrics and Dimensions in GA4

– Creating Events and Conversions within the GA4 Interface

Session 3: GA4 Platform Principles

– Data Integration with GA4

– UTM and Campaign Analytics with GA4

– Understanding the GA4 Library

– How to Enable and Use Debugging Mode in GA4

Session 4: GA4 Exploration

– Building Custom/Predictive Audiences in GA4

– Funnel, Path, and Segment Analysis

– Channel Groupings in GA4

– Multi-Channel Funnels and Attribution Analysis

Session 5: Looker Studio for GA4

– Connecting & Building Widgets via GA4 vs BigQuery

– Connecting Non-Google Sources to Extend Reporting

– Creating Custom Metrics & Dimensions for GA4

– Filters, Segments & Regular Expressions for Reporting

Session 6: GA4 Review / GA4 IQ Exam

– GA4 vs Universal Analytics – The Similarities & Differences

– Learning the Limitations of GA4 Data

– Stopping the Data Leak – Where You Are Losing Data & How To Stop It

– Taking the GA4 Individual Qualification

All participants will be supported during any exam retakes until the GA4 exam is successfully passed.

Course Dates & Cost (Dublin Only)

Starting: 18th April then takes place 25th April, 2nd, 9th, 16th and 23rd May 2023

Starting: 7th September then takes place 14th, 21st, 28th September, 5th and 12th October 2023

Classes start at 9.30 am and end at 12:45 pm with a mid-morning coffee break.

Cost: €1,440/ £1,260 or €240/£210 per class.

GA4 Training Course Structure

Meet Your Instructors


Joanne Kearney

Joanne is the Manager Director at GlowMetrics and she has over 15 years of experience working in digital analytics, executing and managing many large-scale projects across the UK and Ireland. Joanne is also an experienced trainer, having developed many customised corporate training schemes and regularly speaking at digital and analytics events.

Conor Ross

Conor specialises in data visualisation, designing and creating bespoke data dashboards and automated reports with Looker Studio (formerly Google Data Studio). With a background in Psychology and Research Methods, he also works on projects focused on improving customer experience and website usability through A/B Testing and Personalisation in Google Optimize.

Michael Wilson

Michael is the Digital Analytics Director at GlowMetrics, implementing complex tracking for clients via Google Tag Manager while leading our wider analytics work across Google Analytics 4, Looker Studio and Optimize.


Customised, In-House GA4 Training

We can run our GA4 Beginners, Intermediate and Intensive GA4 Academy courses in-house with course content designed specifically for your organisation and team. Get in touch below for more details.

Course Locations

Dublin GA4 Public Training will take place in:
Chartered Accountants House, 47-49 Pearse Street, Dublin 2, D02 YN40

Want to Hear More?

Client Success...

Client Success...

Bank of Ireland initially got in touch in 2017 for a starter course in Google Analytics before moving to the Glow Analytics Academy course with more participants the following year. We crafted the course around the Bank of Ireland Google Analytics account and packed it with account specific assessments, tasks and demos to reinforce learning.

hours of learning

hours of dedicated support

Glow Analytics Academy graduates

Client Success...

Stage Entertainment are a world-wide stage production company who produce live theatrical events from the Tina Turner musical to Anastasia, Mamma Mia to the Lion King. On the back of our successful partnership in supporting them transition to a data and insight-led company, we helped Stage instil this knowledge in Stage members by crafting an 8-week training course that allowed Stage members to use interactive and visually-pleasing content to help them study for the Google Analytics IQ exam. They were also encouraged to apply learnings to each of their markets through custom-set tasks and assessments. A live-streamed Bingo Ball competition, videos, assessments and tasks each week, alongside a detailed challenge statistic leader board helped build and keep momentum during the 8 weeks. All graduates successfully passed the exam on their first attempt and the course has now been rolled out to multiple teams.

successful GAIQ graduates


bingo balls spun

Client Success...

The very first time we delivered training to Electric Ireland, multi-channel funnel reports hadn’t even been introduced into Google Analytics reports – in other words, it was quite a while ago!
Fast forward a few years and Electric Ireland were looking for training to prepare staff for the Google Analytics IQ exam. We worked to put together a custom-built training program structured around the Google Analytics IQ exam topic areas, embellished with details specific to the Irish utilities market and one which used their own Google Analytics and Tag Manager accounts.
We included tips and tricks that we use across Google Tag Manager and Google Analytics on a daily basis and made provisions for calls pre and post slide preparation so that we could ensure the material incorporated well into the team’s daily tasks.

academy students

weeks training

Google Analytics Audits