Inject some life into your Google Ads Campaigns and optimise towards sales
The Google Ads platform is one of the most widely used by businesses to help drive traffic and sales on a site. This course can be customised to those who are new to Google Ads or to those that have an existing account but feel like it could be performing better.
Training to allow you to expand and optimise your Google Ads options
Google Ads is where we started over 15 years ago, and although some of the basic mechanics of how things work haven’t changed…
- Overview and recent updates within each Google Ads area
- Matching objectives with channel
- Review of campaign targetingReview of ad copy/content options
- Bidding and budget options
- Management and Optimisation
- Analysis, Reporting & Tools
Folens approached us in spring 2020 to help them craft a series of workshops- to be focused on digital campaign optimisation and help support their marketing team in running campaigns across Google, Facebook and Twitter. The result was:
hours of training
digital marketing areas covered
Tips and Tricks delivered
ŠKODA Ireland approached us about delivering Google Ads training to their dealers after a recommendation from SEAT who we had built and delivered a similar training session for. Each dealership got to visit Google, Dublin and left the training sessions with a pre-built ads account and checklist on how to manage their account alongside a free voucher for ad spend.