Supporting you so you can widen, enhance and better act on Google Analytics insights
Making the jump from regular reporting and querying Google Analytics data on an adhoc basis to getting to a stage where the data is leading your decision making and marketing optimisation can be hard.
We’ve been working with Google Analytics data for over 10 years now and as Google Analytics certified partners, can connect to programme resources that allow us access to monthly feature releases, technical training and partner product forums. We also get access to the annual partner summit allowing us to speak to and hear directly from the Google Product teams who make exclusive pre-launch announcements
We take the advanced aspects of what we’ve learned from the Google Analytics team and from our larger Google Analytics projects to deliver this advanced training course, focusing on:
Creating a Measurement Strategy
Widening data with Google Tag Manager
Customer profiling and inbound channel segmentation
Building custom audience lists to target search and display activity
Enhanced ecommerce reporting
Visualising performance from multi-data connectors with Data Studio
We’ve built and delivered bespoke training courses for established brands across a range of industries including Media, Finance, Healthcare, Utilities and Automotive. With our in-house training courses we tailor our agenda to fit your needs based on your KPIs, your existing level of knowledge, your website, and the job roles of those attending the training.
Client Success
AIB
AIB initially got in touch in 2019 looking for a custom build Google Analytics-focused course that would help sales and data analytics team members propel their use of Google Analytics...
18
hours of learning
7
GA-AIB focused modules
6
Glow Analytics Academy graduates
Read more
Bank of Ireland
Bank of Ireland initially got in touch in 2017 for a starter course in Google Analytics before moving to the Glow Analytics Academy course with more participants the following year.
18
hours of learning
10+
hours of dedicated support
15+
Glow Analytics Academy graduates
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Novartis
The Glow Analytics Academy is crafted around the Google Analytics IQ Exam.
18
hours of training
6
digital analytics modules
7
successful Glow Academy graduates
Read more
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