Google Analytics Intermediate

Have some basic knowledge of GA and want to step it up a gear?

This course is designed for those with a basic knowledge of Google Analytics and who use the product on a monthly basis to produce reports that are filled with stats but lack any meaningful insights.

Supporting you so you can use Google Analytics to find deeper customer insights

Google Analytics is constantly evolving so if you aren’t using Google Analytics on a regular basis you might be missing some of the functionality to help you find insight and improve reporting.

During this course we go back to explain how Google Analytics technically works to allow you to collect user data and make sure your account configurations are set to ensure you are collecting clean data.

We’ll then focus on setting goals and funnels- ensuring they are set-up correctly before looking at the most commonly used Google Analytics reports and how to slice and dice these for great customer insight. We also look at how you can add simple layers of data through tag manager to enrich your data and pull this out into data studio to visualise it.

Google Analytics Intermediate Training includes:

greentick The Digital Analytics landscape

greentick Understanding and using Google Analytics data

greentick Collecting actionable data with Google Analytics

greentick Navigating and slicing and dicing Google Analytics reports

greentick Adding custom data to Google Analytics

greentick Visualising Performance through dashboards

We’ve been delivering training in the area of Google Analytics for over 10 years now and amassed plenty of feedback along the way that, mixed with our practical experience working on client GA projects, has allowed us to tweak and perfect our training material.

We’ve built and delivered bespoke training courses for established brands across a range of industries including Media, Finance, Healthcare, Utilities and Automotive. With our in-house training courses we tailor our agenda to fit your needs based on your KPIs, your existing level of knowledge, your website, and the job roles of those attending the training.

Client Success

View Our Work

AIB

AIB initially got in touch in 2019 looking for a custom build Google Analytics-focused course that would help sales and data analytics team members propel their use of Google Analytics...

18

hours of learning

7

GA-AIB focused modules

6

Glow Analytics Academy graduates

Bank of Ireland

Bank of Ireland initially got in touch in 2017 for a starter course in Google Analytics before moving to the Glow Analytics Academy course with more participants the following year.

18

hours of learning

10+

hours of dedicated support

15+

Glow Analytics Academy graduates

Novartis

The Glow Analytics Academy is crafted around the Google Analytics IQ Exam.

18

hours of training

6

digital analytics modules

7

successful Glow Academy graduates

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