Google Analytics Advanced
Do you use Google Analytics on a regular basis but want to build richer data connections?
his course is designed for those who are already very familiar with using Google Analytics but want to start adding richer customer data and interrogating it in other ways through more advanced segmentation. This course also focuses on leveraging other products using Google Analytics data connectors.
Supporting you so you can widen, enhance and better act on Google Analytics insights
Making the jump from regular reporting and querying Google Analytics data on an adhoc basis to getting to a stage where the data is leading your decision making and marketing optimisation can be hard.
- Creating a Measurement Strategy
- Widening data with Google Tag Manager
- Customer profiling and inbound channel segmentation
- Building custom audience lists to target search and display activity
- Enhanced ecommerce reporting
- Visualising performance from multi-data connectors with Data Studio
Bank of Ireland initially got in touch in 2017 for a starter course in Google Analytics before moving to the Glow Analytics Academy course with more participants the following year. We crafted the course around the Bank of Ireland Google Analytics account and packed it with account specific assessments, tasks and demos to reinforce learning.
hours of learning
hours of dedicated support
Glow Analytics Academy graduates
Fast forward a few years and Electric Ireland were looking for training to prepare staff for the Google Analytics IQ exam. We worked to put together a custom-built training program structured around the Google Analytics IQ exam topic areas, embellished with details specific to the Irish utilities market and one which used their own Google Analytics and Tag Manager accounts.
We included tips and tricks that we use across Google Tag Manager and Google Analytics on a daily basis and made provisions for calls pre and post slide preparation so that we could ensure the material incorporated well into the team’s daily tasks.
Google Analytics Audits
Stage Entertainment are a world-wide stage production company who produce live theatrical events from the Tina Turner musical to Anastasia, Mamma Mia to the Lion King. On the back of our successful partnership in supporting them transition to a data and insight-led company, we helped Stage instil this knowledge in Stage members by crafting an 8-week training course that allowed Stage members to use interactive and visually-pleasing content to help them study for the Google Analytics IQ exam. They were also encouraged to apply learnings to each of their markets through custom-set tasks and assessments. A live-streamed Bingo Ball competition, videos, assessments and tasks each week, alongside a detailed challenge statistic leader board helped build and keep momentum during the 8 weeks. All graduates successfully passed the exam on their first attempt and the course has now been rolled out to multiple teams.