Blackrock Castle Observatory | Client Work From GlowMetrics

Blackrock Castle Observatory

“Choosing to let GlowMetrics do what they do best, gave us the time we need to keep doing what we do best.”

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Blackrock Castle Observatory

What we achieved…

7

pages of customised reporting delivered via Looker Studio

19

GA4 Events configured via GTM & Enhanced Measurement

2

booking funnels visualised via GA4 Exploration Reports

We partnered with Blackrock Castle Observatory to completely revamp their website analytics.

We implemented a robust Google Analytics 4 (GA4) setup, including e-commerce tracking, advanced measurement events, and funnel analysis.

Additionally, we integrated Search Console and Ads data for a holistic view, and built insightful Looker Studio reports to track user engagement, journeys, and key demographics.

“GlowMetrics delivered on our brief quickly and painlessly. It was obvious that great care was taken in providing a service that was tailored to our organisation’s needs without causing any disruption to our day-to-day workflow. Choosing to let GlowMetrics do what they do best, gave us the time we need to keep doing what we do best.”

Rob O’Sullivan

Marketing & Communications Officer, Blackrock Castle Observatory

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