What we achieved…
We deployed an extensive Google Tag Manager setup to maximise their tracking – setting up Custom Dimensions to record user selections at every step of the application form. These Custom Dimensions allowed Griffith to create Custom Reports breaking down exactly which courses users were applying for – as well as a wealth of other information such as the selected campus, study type and so on – giving a holistic understanding of application activity. We also used Virtual Pageviews to push the values into newly generated URLs allowing us to create a goal funnel for the application process, giving a visual representation of the user journey for the first time.
Google Tag Manager training was also delivered as part of the project, allowing Griffith to manage simple tagging requirements in-house. Our work with Griffith College was shortlisted in the 2017 Digital Media Awards and the 2016 Eir Spiders. Since the original project started 5 years ago, we are still Griffith’s digital analytics consultancy partners and continue to provide ongoing, bespoke consultancy and tagging work as and when required.
I cannot fault the service provided by GlowMetrics to date. The quality of their reporting and quick response times has enabled us to keep on top of any issues, bugs or confusion we sometimes have trying to interpret the data. We are now in a much stronger position to make better marketing decisions as a result of their excellent service.