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Posted by

Issy Gordon

Jul 8th 2024

Digital Marketing Insights

5 min read

Navigating TikTok Brand Marketing: A 10 Step Guide

In the rapidly evolving social media landscape, TikTok has established itself as a dominant platform, drawing in millions of users worldwide. For brands, TikTok offers an opportunity to connect with...

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Posted by

Kyle Crooks

Jul 1st 2024

Digital Marketing Insights

5 min read

Choosing the Best PPC/Ad Platform: 5 Key Considerations

The above question often marks the beginning of an ads-based conversation we would have with a client. With a plethora of options like Google Ads (Search, Display, YouTube), Meta Ads...

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Posted by

Joanne Kearney

Jun 20th 2024

Digital Analytics Insights

5 min read

How to Export Data from Universal Analytics: A Comprehensive Guide

Whether you're a data analyst or a digital marketer, having access to your website's analytics data is crucial for making informed decisions. Universal Analytics (now replaced by Google Analytics 4)...

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Posted by

Issy Gordon

Jun 19th 2024

Company Updates

5 min read

Get To Know Issy

Hey, I’m Issy! I have recently joined the GlowMetrics team for my internship as a Digital Analytics Assistant. Here’s a little bit about me and what has led me to...

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Posted by

Georgia Sloan

Jun 12th 2024

Digital Analytics Insights

5 min read

Adding Images as a Data Source in Looker Studio

Looker Studio offers a powerful way to visualise and analyse your data. But what if you want to go beyond numbers and charts and include images? Looker Studio allows you...

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Posted by

Michael Wilson

May 30th 2024

Digital Analytics Insights

5 min read

How To: Collect GCLID from Google Ads in GA4 via GTM

If you've been wondering how to store the GCLID parameter from your user's Google Ads clicks in GA4, this is the guide for you.  If you've found your way here...

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Posted by

Hannah Magorrian

May 22nd 2024

Digital Analytics Insights

5 min read

A Guide to New Chart Types in Looker Studio

If we’re being honest, we all have our favourite charts in Looker Studio. It can be easy to stay in our visualisation comfort zone with bar charts, pie charts, and...

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Posted by

Kyle Crooks

May 15th 2024

Digital Marketing Insights

5 min read

Explaining Microsoft Advertising’s Multi-platform Feature

Running a business is hard. Sales, HR, Admin, Marketing, ensuring you have an endless supply of coffee… the list goes on. But what if you could run and manage search...

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Posted by

Georgia Sloan

May 7th 2024

Digital Analytics Insights

5 min read

Using Report-Level Elements in Looker Studio

Tired of copying and pasting repetitive content across your Looker Studio reports? When you have elements that need to be on every page, it can feel like a chore to...

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