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Posted by

Hannah Magorrian

Feb 29th 2024

Digital Analytics Insights

5 min read

Creating Custom Groups in Looker Studio

If you are a seasoned Looker Studio user, you are probably already familiar with creating custom groups in your data using calculated fields and CASE statements - but did you...

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GlowMetrics

Posted by

Anna Growcott

Feb 9th 2024

Digital Marketing Insights

5 min read

Is Social Media The New Search Engine?

With more people increasingly turning to alternative platforms to find information, it’s no surprise that TikTok has emerged as one of the go-to platforms for finding specific and authentic recommendations...

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GlowMetrics

Posted by

Kyle Crooks

Feb 8th 2024

Google Ads

5 min read

4 More Ways to Optimise a Google Ads Performance Max Campaign

Back in 2022, we published a blog on 9 Ways to Optimise a Performance Max Campaign, though since then Google has developed the campaign type and we have learned more...

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GlowMetrics

Posted by

Georgia Sloan

Jan 26th 2024

Digital Analytics Insights

5 min read

How To Track Top Navigation Menu Clicks via Google Tag Manager

In the dynamic world of online presence, understanding how users interact with your website is paramount for success. Enter Google Tag Manager (GTM), a game-changing tool designed to simplify the...

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GlowMetrics

Posted by

Kyle Crooks

Dec 21st 2023

Digital Marketing Insights

5 min read

Granting Access to Assets on Meta Business Manager

In life, we experience many complex challenges.  What career is right for you? Should you get a starter, dessert or both? How long do you really need to spend with...

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GlowMetrics

Posted by

Hannah Magorrian

Dec 7th 2023

Digital Analytics Insights

5 min read

Creating Custom Insights in GA4

For most of us, Google Analytics is the go to tool to generate insights and detect any changes or anomalies in your data, but sometimes all that data can be...

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GlowMetrics

Posted by

Conor Ross

Nov 22nd 2023

Digital Analytics Insights

5 min read

Adding Sparklines to Scorecards in Looker Studio

With the sunsetting of Universal Analytics and much of the industry’s focus on Google Analytics 4, you’d be forgiven if data visualisation techniques and embellishments in Looker Studio hasn’t been...

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GlowMetrics

Posted by

Anna Growcott

Nov 3rd 2023

Digital Marketing Insights

5 min read

A Guide To TikTok Paid Ad Formats

TikTok has positioned itself as a leading social media platform. With its short-form videos, viral trends, and powerful algorithm. TikTok has captured the attention of a wide audience. With an...

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GlowMetrics

Posted by

Georgia Sloan

Oct 31st 2023

Company Updates

5 min read

Get to know Georgia!

Hi, I’m Georgia. I have recently joined the Glowmetrics team as a Digital Analytics Assistant. My journey into this role began with an undergraduate degree in microbiology, which led me...

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