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Posted by

Georgia Sloan

Mar 28th 2024

Digital Analytics Insights

5 min read

The Discrepancy Between LinkedIn’s ‘New Followers’ Metric and Actual Page Growth

Have you been using LinkedIn's analytics to track your page's New Follower growth, only to find yourself scratching your head when the numbers don't quite add up? If so, you're...

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Posted by

Nicola Russell

Mar 26th 2024

Digital Marketing Insights

5 min read

From FID to INP: Understanding Google’s Update to Core Web Vitals

On 12th March 2024, Google announced a significant update to their user experience metrics, known as Core Web Vitals, by replacing First Input Delay (FID) with Interaction to Next Paint...

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Posted by

Georgia Sloan

Mar 12th 2024

Digital Analytics Insights

5 min read

Tracking Website Conversions in Google Ads using Google Tag Manager

NOTE: The New Google Ads Design will be enforced sometime this year so we will be using the new interface What is a conversion? A conversion is an important interaction...

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Posted by

Georgia Sloan

Mar 6th 2024

Digital Analytics Insights

5 min read

Adding a Google Ads Conversion Linker tag using Google Tag Manager

Before you can start tracking Google Ads Conversions using Google Tag Manager, a Google Ads Conversion Linker tag must be in place on every page of your site that a...

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Posted by

Hannah Magorrian

Feb 29th 2024

Digital Analytics Insights

5 min read

Creating Custom Groups in Looker Studio

If you are a seasoned Looker Studio user, you are probably already familiar with creating custom groups in your data using calculated fields and CASE statements - but did you...

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Posted by

Anna Growcott

Feb 9th 2024

Digital Marketing Insights

5 min read

Is Social Media The New Search Engine?

With more people increasingly turning to alternative platforms to find information, it’s no surprise that TikTok has emerged as one of the go-to platforms for finding specific and authentic recommendations...

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Posted by

Kyle Crooks

Feb 8th 2024

Google Ads

5 min read

4 More Ways to Optimise a Google Ads Performance Max Campaign

Back in 2022, we published a blog on 9 Ways to Optimise a Performance Max Campaign, though since then Google has developed the campaign type and we have learned more...

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Posted by

Georgia Sloan

Jan 26th 2024

Digital Analytics Insights

5 min read

How To Track Top Navigation Menu Clicks via Google Tag Manager

In the dynamic world of online presence, understanding how users interact with your website is paramount for success. Enter Google Tag Manager (GTM), a game-changing tool designed to simplify the...

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Posted by

Kyle Crooks

Dec 21st 2023

Digital Marketing Insights

5 min read

Granting Access to Assets on Meta Business Manager

In life, we experience many complex challenges.  What career is right for you? Should you get a starter, dessert or both? How long do you really need to spend with...

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