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Posted by
Conor Ross
Nov 22nd 2023
Digital Analytics Insights
5 min read
Adding Sparklines to Scorecards in Looker Studio
With the sunsetting of Universal Analytics and much of the industry’s focus on Google Analytics 4, you’d be forgiven if data visualisation techniques and embellishments in Looker Studio hasn’t been...
Posted by
Anna Growcott
Nov 3rd 2023
Digital Marketing Insights
5 min read
A Guide To TikTok Paid Ad Formats
TikTok has positioned itself as a leading social media platform. With its short-form videos, viral trends, and powerful algorithm. TikTok has captured the attention of a wide audience. With an...
Posted by
Georgia Sloan
Oct 31st 2023
Company Updates
5 min read
Get to know Georgia!
Hi, I’m Georgia. I have recently joined the Glowmetrics team as a Digital Analytics Assistant. My journey into this role began with an undergraduate degree in microbiology, which led me...
Posted by
Nicola Russell
Oct 31st 2023
Digital Marketing Insights
5 min read
Black Friday – 5 Steps to Get your Google Ads Ready
Black Friday is the highlight of the year for e-commerce PPC. In this blog, we'll guide you through the essential steps to prepare your Google Ads campaigns for Black Friday....
Posted by
Sadia Parveen
Jul 19th 2023
Digital Marketing Insights
5 min read
5 Features We Love About GA4
We’ll be honest – the transition to GA4, Google’s next-generation measurement solution, from Universal Analytics, has posed its fair share of challenges – some that are proving to be especially frustrating...
Posted by
Kyle Crooks
Jun 13th 2023
Digital Marketing Insights
5 min read
Everything You Need To Know About Changes To Meta Shops – June 2023
At the end of April 2023, Meta announced that they would be making changes to Shops across their platforms, with different changes applying to different regions. This blog will look...
Posted by
Nicola Russell
Jun 12th 2023
Digital Marketing Insights
5 min read
Introducing Google Merchant Center Next
Changes are coming to Google Merchant Center over the next 18 months as Google begins introducing Google Merchant Center Next – the next iteration of the Google Merchant Center. Read...
Posted by
Anna Growcott
May 31st 2023
Digital Marketing Insights
5 min read
Maximise Your CRM Data In Your Google Ads Account
As we move into a cookieless world it’s imperative that we utilise our first party data to make smarter decisions. The information gathered from your CRM is a great way...
Posted by
Hannah Magorrian
Mar 28th 2023
Digital Analytics Insights
5 min read
Alternatives To Google Optimize Post-Sunset
Goodbye Google Optimize! Google has recently announced they will be sunsetting Google Optimize and Optimize 360, effective from 30th September 2023. The announcement cited Google’s desire to provide a better...