5-Step Guide To View Site Search Terms In GA4

Back in March, we covered how you can set up site search tracking in Google Analytics 4. Here, we are going to look at how you can expose and view the search terms in regular reporting widgets, not just via real-time reporting. When you set up site search tracking and then perform a search, you’ll see the event come through as a view_search_results event in the ENGAGEMENT > EVENTS report:

 

…but clicking on this to view further details, will only show you a widget containing the list of terms searched in the last 30 minutes. What if you want to see historical data? As we’ve mentioned before, GA4 takes a bit more customisation work than Universal Analytics to get the data that you want, displayed in the right place.

To do this and expose the site search parameter you’ll need to create the event as a custom dimension first.  

Exposing Site Search Terms in GA4

1. Select CONFIGURE from the menu on the left-hand side of any Google Analytics page…then, select CUSTOM DEFINITIONS on the secondary navigation pane:

 

 

2. Select CREATE CUSTOM DIMENSION:

 

3. In the NEW CUSTOM DIMENSION boxes you’ll find fields for:

• Dimension Name: The name that will appear in your search term widget (report table)
• Scope: Specifies to which data the custom dimension or metric will be applied.
• Description (optional): Free text to describe your dimension further
• Event parameter: The event parameter you want to be exposed in reports

 

While the dimension name and description are free text boxes, scope is predefined. The event parameter might be available to be selected from a pre-defined list- if not, just type ‘search_term’. When tracking site search, the scope should be set to ‘Event’ and the event parameter should be ‘search_term’ as your objective is to pull through the value of the search term parameter.

search_term is the parameter pulled through on the view_search_results event which is triggered when a user searches your content.

4. Once that’s done, go back to REPORTS > ENGAGEMENT > EVENTS. Then, in the table select view_search_results:

 

 

5. On the next page, you might see the event name you selected (in the drop-down box) and a widget that corresponds to the custom dimension name you used to create the search_term dimension:

 

 

It is there that you will now see a list of the search terms that people have used to search your site! 6. *Update* Create an Exploration if step 5 does not work: We are aware that step 5 might not always work (sometimes it does, sometimes not – that’s the surprise element of GA4!). If you don’t see the widget showing search queries, you can view the same via an exploration report. To do this navigate to EXPLORE and create a new exploration:

 

 

Then, follow the same configuration below: VARIABLE CONFIGURATION: Name: Site Search Query (or whichever name you choose for your site search report) Dimensions to import: Search Term and Event Name Metrics to import: Event Count TAB SETTINGS CONFIGURATION: Rows: Search Term Values: Event Count Filters: By Event Name Filter contain: view_search_results You should then see your search terms from there:

 

 

Confused by GA4?

Check out the Glow Analytics Academy for GA4 Our GA4 Training Course is led by certified GA4 experts who have years of experience working with businesses of all sizes. We’ll teach you everything you need to know about GA4, from setting up your account and tracking your data to creating custom reports and using advanced features. We’ve developed a schedule of 6 x 3-hour sessions across GTM for GA4, the GA4 Interface, Reports and Insights, and Looker Studio for GA4. By the end of the course, you’ll be able to confidently use GA4 to track and analyze your user data, identify areas for improvement, and make informed decisions to drive business growth. Interested? We’ll be running courses throughout 2023. Check out our available GA4 Training course dates in Belfast & Dublin.

 

15 responses to “5-Step Guide To View Site Search Terms In GA4”

1. Nikki says:

   March 8, 2022 at 3:57 am

   Got as far as step 4 fine. Step 5 – no joy. The widget is not there and there’s no reference to the dimension name I created anywhere.

   Reply
   • Joanne Kearney says:

     August 4, 2022 at 6:23 pm

     Hi Nikki,

     I’ve just updated the blog article with a step 6- if step 5 still isn’t working for you.

     Kind Regards,

     Joanne

     Reply
2. kevin mccaul says:

   April 19, 2022 at 10:25 am

   Hi, When I go to Configure-Custom Dimensions – There’s not an event labelled “search_term” Thanks

   Reply
   • Joanne Kearney says:

     August 4, 2022 at 6:23 pm

     Hi Kevin,

     Do you mean you can’t see an event parameter for ‘search_term’? If you can’t see it in the list you should be able to type it in manually and that should work.

     Kind Regards,

     Joanne

     Reply
3. Jasmine says:

   August 17, 2022 at 9:35 am

   Hi Joanne,

   I type it in manually, but it’s not working 🙁

   When I tried to test it on the website, the ‘search_term’ parameter is showing up at the Event report in the Last 30 Minutes though.

   What should i do?

   Reply
   • Joanne Kearney says:

     August 17, 2022 at 6:21 pm

     Hi Jasmine,

     Can you perform a search on your site, wait at least an hour and then try step 6 above using the Exploration report?

     Are the search terms appearing in the exploration report?

     If not, can you email me- joanne[at]glowmetrics.com with the website you are trying to track it on and I can look into it further.

     Thanks,

     Joanne

     Reply
4. Melanie says:

   October 6, 2022 at 8:48 am

   When I go to Configure-Custom Dimensions – There’s not an event labelled “search_term” and I can’t type.

   Reply
   • Joanne Kearney says:

     October 18, 2022 at 6:20 pm

     Hi Melanie,

     Have you activated site search tracking? Can you see the event name view_search_results and parameter key search_term?
     https://glowmetrics.craftandslice.com/blog/setting-up-site-search-in-ga4/

     Can I also just check that you are trying to type in the event parameter field?

     Thanks,

     Joanne

     Reply
5. Gar Haywood says:

   November 10, 2022 at 7:17 pm

   Joanne:

   First, great work. Thanks for all the info.

   I got everything to work here but my “Search_Terms_Historical” data still doesn’t appear in a widget under Reports > Engagement > Events > View Search Results. What step am I missing?

   Reply
   • Joanne Kearney says:

     November 14, 2022 at 6:19 pm

     Hi Gar,

     Have you checked the first blog? Can you see site search terms in real-time widgets?
     https://glowmetrics.craftandslice.com/blog/setting-up-site-search-in-ga4/

     Thanks,

     Joanne

     Reply
6. Pandu Aji says:

   November 17, 2022 at 2:02 pm

   Thank you for make this detailed instruction. I don’t know why GA 4 hidden the search query feature.

   Reply
7. Steve Sims says:

   February 28, 2023 at 5:14 pm

   Thank you – this really helped me with some GA4 settings.

   Reply
8. Avameta says:

   July 1, 2023 at 3:47 am

   I’m still a beginner, this tutorial is very helpful for beginners like me. I really appreciate

   Reply
9. munna says:

   October 25, 2023 at 9:11 pm

   You guys are talking about “search term” but nowhere written about the “value”! so can you tell me what is the “value” for the “search term”?

   Reply
10. Joanne Kearney says:

    October 26, 2023 at 7:36 am

    Hi Munna, the value or output of the search term parameter is what your user types into your search facility on your website.

    Reply