Back in March, we covered how you can set up site search tracking in Google Analytics 4. Here, we are going to look at how you can expose and view the search terms in regular reporting widgets, not just via real-time reporting.
When you set up site search tracking and then perform a search, you’ll see the event come through as a view_search_results event in the ENGAGEMENT > EVENTS report:
But clicking on this to view further details, will only show you a widget containing the list of terms searched in the last 30 minutes. What if you want to see historical data? As we’ve mentioned before, GA4 takes a bit more customisation work than Universal Analytics to get the data that you want, displayed in the right place.
To do this and expose the site search parameter you’ll need to create the event as a custom dimension first.
Exposing Site Search Terms in GA4
To do this:
- Select CONFIGURE from the menu on the left-hand side of any Google Analytics page:
…then, select CUSTOM DEFINITIONS on the secondary navigation pane:
2. Select CREATE CUSTOM DIMENSION:
3. In the NEW CUSTOM DIMENSION boxes you’ll find fields for:
- Dimension Name: The name that will appear in your search term widget (report table)
- Scope: Specifies to which data the custom dimension or metric will be applied.
- Description (optional): Free text to describe your dimension further
- Event parameter: The event parameter you want to be exposed in reports
While the dimension name and description are free text boxes, you’ll need to select Scope and Event parameters from a pre-defined list. When tracking site searches the Scope should be set to ‘Event’ and the Event parameter should be set to ‘search_term’ as your objective is to pull through the value of the search term parameter.
search_term is the parameter pulled through on the view_search_results event which is triggered when a user searches your content.
4. Once that’s done, go back to REPORTS > ENGAGEMENT > EVENTS.
Then, in the table select view_search_results:
5. On the next page, you should now see the event name you selected (in the drop-down box) and a widget that corresponds to the custom dimension name you used to create the search_term dimension:
It is there that you will now see a list of the search terms that people have used to search your site!