Grow your business through raw and actionable insights
Google Analytics provides a wealth of information about traffic to your website and apps. The problem is, with so much data it can be hard to see the wood from the trees. That’s where we help. We break the data down into more digestible audience stories, cleaning the data so you’re left with the stories that matter, the insights that need to be acted upon.
Reading between the lines to help you understand visitor behaviour
Over the years we’ve met plenty of businesses who feel drowned by the sheer volume of customer data that Google Analytics collects. You might have numbers that don’t match, metrics with unclear meanings, or you’re maybe unsure how to read them or understand the context behind them.
Being Google Analytics Certified means we’ve gone through a rigorous process to be validated by Google. We’re one of the chosen few certified agencies in Ireland.
We’ve carried out comprehensive Google Analytics projects for well known brands including ESB, Today FM, VHI and Barnardo’s (which won an Eir Spider).
Vhi initially got in touch with a request for analytics support, focusing on three key areas: - Audit of their existing GA, GTM and Search Console setup / Development of Tools and Existing Technical Setup / Development of Staff. In the three months immediately following the delivery of the Analysis, Insights & Optimisation phase of our project, VHI’s online revenue increased by 19.55%, their ecommerce conversion rate increased by 4.61% and their overall number of transactions increased by 20.63%. 4 years on and we are still Vhi’s digital analytics consultancy partners and continue to provide ongoing, bespoke consultancy and training.
increase in online revenue
Glow Analytics Academy Graduates
GTM and GA Improvements
Griffith College contacted us as they wanted to expand the level of data being captured, specifically during the Application process on their website. At the time, they could only see the number of applications received. We deployed an extensive Google Tag Manager setup to maximise their tracking – setting up Custom Dimensions to record user selections at every step of the application form. These Custom Dimensions allowed Griffith to create Custom Reports breaking down exactly which courses users were applying for – as well as a wealth of other information such as the selected campus, study type and so on – giving a holistic understanding of application activity.
AIB initially got in touch in 2019 looking for a custom build Google Analytics-focused course that would help sales and data analytics team members propel their use of Google Analytics and prepare for an enterprise level product. Following successful completion of the Glow Analytics Academy we have continued to support AIB on data analysis and visualisation.
hours of learning
GA-AIB focused modules
Glow Analytics Academy graduates
Digital Analytics Insights
This week I was speaking at e-Commerce Unpacked conference in Dublin - just in time for Black Friday! During the session I discussed the key differences in GA4 vs Universal...
Learn how to:
– Create a rule using IP addresses to define the parameter value for internal traffic
– Create an exclude filter based on this rule
– Test the internal traffic filter before activating it
Introducing Looker Studio: The Artist formerly known as Google Data Studio On October 11th 2022, as part of the Google Cloud Next event, it was announced that reporting...