Google Analytics
Grow your business through raw and actionable insights
Google Analytics provides a wealth of information about traffic to your website and apps. The problem is, with so much data it can be hard to see the wood from the trees. That’s where we help. We break the data down into more digestible audience stories, cleaning the data so you’re left with the stories that matter, the insights that need to be acted upon.
Reading between the lines to help you understand visitor behaviour
Over the years we’ve met plenty of businesses who feel drowned by the sheer volume of customer data that Google Analytics collects. You might have numbers that don’t match, metrics with unclear meanings, or you’re maybe unsure how to read them or understand the context behind them.
Being Google Analytics Certified means we’ve gone through a rigorous process to be validated by Google. We’re one of the chosen few certified agencies in Ireland.
We’ve carried out comprehensive Google Analytics projects for well known brands including ESB, Today FM, VHI and Barnardo’s (which won an Eir Spider).
Client Success...
Digital Analytics Insights
Alternatives To Google Optimize Post-Sunset
Goodbye Google Optimize! Google has recently announced they will be sunsetting Google Optimize and Optimize 360, effective from 30th September 2023. The announcement cited...
Six Steps to Smooth Transition from UA to GA4 in 2023
Happy New Year! 2023 is the year that GA4 will officially become Google’s main analytics product with Universal Analytics scheduled to be sunset. On July 1, 2023, standard...
GlowMetrics 2022 Wrapped
We say this every year but this year really has seen a lot of exciting changes (and a few challenges too) in the world of digital marketing and analytics. So this year we asked...