Google Analytics

Grow your business through raw and actionable insights

Google Analytics provides a wealth of information about traffic to your website and apps. The problem is, with so much data it can be hard to see the wood from the trees. That’s where we help. We break the data down into more digestible audience stories, cleaning the data so you’re left with the stories that matter, the insights that need to be acted upon.

Reading between the lines to help you understand visitor behaviour

Over the years we’ve met plenty of businesses who feel drowned by the sheer volume of customer data that Google Analytics collects. You might have numbers that don’t match, metrics with unclear meanings, or you’re maybe unsure how to read them or understand the context behind them.

While the purpose of our Google Tag Manager service is to add layers of data to Google Analytics to track the more intricate details of how visitors engage with a site, our Google Analytics service aims to drill down on standard and custom built layers of data to help build stories.
More times than not, this means starting with cleaning up the data before making sense of it- looking at account, property and view configurations to ensure initially, the account structure is set-up to reflect best practice. This normally includes configuring goals and funnels, creating filters to exclude internal traffic, remove query parameters or to create multiple views to only report on sub sections, sub domains, separate domains or creating content groups, defining channel groupings and building out remarketing lists and advanced segments.
Then the insights and action piece can start- this is where we will audit your data, make sense of it all and, best of all tell customer stories with it.
Our action piece then sits on the back of insights and provides you with recommendations on how to capitalise on customer insights. We have years of experience in measuring, executing and optimising marketing campaigns and, mixed with Google Analytics data, we provide recommendations that help your business find and engage with your customers better.
We start with a top line review of previous years data before we zone in on yearly, monthly and weekly performance of your website. Merging this with website changes and marketing plans, we review customer types, analyse how you acquire traffic, map this to user behaviour and use this to help understand key paths that users make before they decide whether to convert or not.
But the proof is in the pudding, right? We’ve been building customer insights for years now. During that time we’ve been lucky to be able to collect quite a few client testimonials and case studies.

Being Google Analytics Certified means we’ve gone through a rigorous process to be validated by Google. We’re one of the chosen few certified agencies in Ireland.
We’ve carried out comprehensive Google Analytics projects for well known brands including ESB, Today FM, VHI and Barnardo’s (which won an Eir Spider).

We’ve been working with Google Analytics data for over 10 years now and as Google Analytics certified partners, can connect to programme resources that allow us access to monthly feature releases, technical training and partner product forums. We also get access to the annual partner summit allowing us to speak to and hear directly from the Google Product teams who make exclusive pre-launch announcements

Client Success...


Client Success...

Vhi initially got in touch with a request for analytics support, focusing on three key areas: - Audit of their existing GA, GTM and Search Console setup / Development of Tools and Existing Technical Setup / Development of Staff. In the three months immediately following the delivery of the Analysis, Insights & Optimisation phase of our project, VHI’s online revenue increased by 19.55%, their ecommerce conversion rate increased by 4.61% and their overall number of transactions increased by 20.63%. 4 years on and we are still Vhi’s digital analytics consultancy partners and continue to provide ongoing, bespoke consultancy and training.


increase in online revenue

Glow Analytics Academy Graduates

GTM and GA Improvements

Client Success...

Griffith College contacted us as they wanted to expand the level of data being captured, specifically during the Application process on their website. At the time, they could only see the number of applications received. We deployed an extensive Google Tag Manager setup to maximise their tracking – setting up Custom Dimensions to record user selections at every step of the application form. These Custom Dimensions allowed Griffith to create Custom Reports breaking down exactly which courses users were applying for – as well as a wealth of other information such as the selected campus, study type and so on – giving a holistic understanding of application activity.

years support

tags implemented

award finalists


Client Success...

AIB initially got in touch in 2019 looking for a custom build Google Analytics-focused course that would help sales and data analytics team members propel their use of Google Analytics and prepare for an enterprise level product. Following successful completion of the Glow Analytics Academy we have continued to support AIB on data analysis and visualisation.

hours of learning

GA-AIB focused modules

Glow Analytics Academy graduates

Digital Analytics Insights