Google Ads Archives | GlowMetrics

Google Ads

GlowMetrics

Posted by

Kyle Crooks

Feb 8th 2024

Google Ads

6 min read

4 More Ways to Optimise a Google Ads Performance Max Campaign

Back in 2022, we published a blog on 9 Ways to Optimise a Performance Max Campaign, though since then Google has developed the campaign type and we have learned more...

GlowMetrics arrow
GlowMetrics

Posted by

Nicola Russell

Jun 12th 2023

Digital Marketing Insights

3 min read

Introducing Google Merchant Center Next

Changes are coming to Google Merchant Center over the next 18 months as Google begins introducing Google Merchant Center Next – the next iteration of the Google Merchant Center. Read...

GlowMetrics arrow
GlowMetrics

Posted by

Hannah Magorrian

Dec 30th 2022

Digital Analytics Insights

8 min read

GlowMetrics 2022 Wrapped

We say this every year but this year really has seen a lot of exciting changes (and a few challenges too) in the world of digital marketing and analytics. So...

GlowMetrics arrow
GlowMetrics

Posted by

Nicola Russell

Oct 31st 2022

Google Ads

4 min read

5 Black Friday Tips for Google Search Campaigns

With only a few weeks left until the Black Friday weekend (25th November), now is the time to review, update and prepare your Google Ads for the biggest online shopping...

GlowMetrics arrow
GlowMetrics

Posted by

Anna Growcott

Sep 11th 2022

Google Ads

2 min read

The New Performance Max Features & How To Use Them For The Holiday Season

Google is upgrading Performance Max campaigns with a range of new features just ahead of the busy shopping period. These features are specific to promoting seasonal sales which will enable...

GlowMetrics arrow
GlowMetrics

Posted by

Nicola Russell

Jul 1st 2022

SEO

6 min read

SEO or PPC: Which is Better?

The SEO vs PPC debate has been raging for years. Which is better: buying your way to the top of search engines through a pay-per-click (PPC) campaign or cultivating your...

GlowMetrics arrow
GlowMetrics

Posted by

Kyle Crooks

Jun 4th 2022

Digital Marketing Insights

4 min read

How to include Google Ads Extension Data in your Google Looker Studio Dashboard

Over the past few months, a number of our clients have been requesting Google Ads campaign extension data in their Looker Studio reports. While this sounds simple enough, sadly there...

GlowMetrics arrow
GlowMetrics

Posted by

Nicola Russell

May 27th 2022

Digital Marketing Insights

3 min read

Does Ad Strength Matter in Google Ads?

If you run ads on Google Ads you are probably familiar with metrics such as quality score or optimisation score, however, Responsive Search Ads have their own scoring metric called...

GlowMetrics arrow
GlowMetrics

Posted by

Kyle Crooks

Nov 17th 2021

Digital Marketing Insights

4 min read

Activating Google Seller Ratings for your Ads Account

With an increase of under 1 Trillion dollars between 2019-2020 in the Global Ecommerce market and an expected rise to 6.3 Trillion dollars by 2024, the online marketplace is now...

GlowMetrics arrow