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Google Ads

GlowMetrics

Posted by

Georgia Sloan

Mar 12th 2024

Digital Analytics Insights

5 min read

Tracking Website Conversions in Google Ads using Google Tag Manager

NOTE: The New Google Ads Design will be enforced sometime this year so we will be using the new interface What is a conversion? A conversion is an important interaction...

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GlowMetrics

Posted by

Georgia Sloan

Mar 6th 2024

Digital Analytics Insights

3 min read

Adding a Google Ads Conversion Linker tag using Google Tag Manager

Before you can start tracking Google Ads Conversions using Google Tag Manager, a Google Ads Conversion Linker tag must be in place on every page of your site that a...

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GlowMetrics

Posted by

Kyle Crooks

Feb 8th 2024

Google Ads

6 min read

4 More Ways to Optimise a Google Ads Performance Max Campaign

Back in 2022, we published a blog on 9 Ways to Optimise a Performance Max Campaign, though since then Google has developed the campaign type and we have learned more...

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GlowMetrics

Posted by

Nicola Russell

Jun 12th 2023

Digital Marketing Insights

3 min read

Introducing Google Merchant Center Next

Changes are coming to Google Merchant Center over the next 18 months as Google begins introducing Google Merchant Center Next – the next iteration of the Google Merchant Center. Read...

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GlowMetrics

Posted by

Hannah Magorrian

Dec 30th 2022

Digital Analytics Insights

8 min read

GlowMetrics 2022 Wrapped

We say this every year but this year really has seen a lot of exciting changes (and a few challenges too) in the world of digital marketing and analytics. So...

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GlowMetrics

Posted by

Nicola Russell

Oct 31st 2022

Digital Marketing Insights

4 min read

5 Black Friday Tips for Google Search Campaigns

With only a few weeks left until the Black Friday weekend (25th November), now is the time to review, update and prepare your Google Ads for the biggest online shopping...

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GlowMetrics

Posted by

Anna Growcott

Sep 11th 2022

Digital Marketing Insights

2 min read

The New Performance Max Features & How To Use Them For The Holiday Season

Google is upgrading Performance Max campaigns with a range of new features just ahead of the busy shopping period. These features are specific to promoting seasonal sales which will enable...

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GlowMetrics

Posted by

Nicola Russell

Jul 1st 2022

SEO

6 min read

SEO or PPC: Which is Better?

The SEO vs PPC debate has been raging for years. Which is better: buying your way to the top of search engines through a pay-per-click (PPC) campaign or cultivating your...

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GlowMetrics

Posted by

Kyle Crooks

Jun 4th 2022

Digital Marketing Insights

4 min read

How to Include Google Ads Extension Data in your Looker Studio Dashboard

Over the past few months, a number of our clients have been requesting Google Ads campaign extension data in their Looker Studio reports. While this sounds simple enough, sadly there...

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