Google Tag Manager

Inject your analytics projects with a new lease of life

Google Tag Manager is now fundamental to every analytics project that we undertake. With just one code, we can use Google Tag Manager to configure a wealth of neat and transparent tracking tags that can be previewed, debugged and tested before being executed.

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Building on layers of customer data to fuel understanding of visitor behaviour

Not only are we a Google Analytics Certified Partner, we’re also a Google Tag Manager Certified partner – demonstrating our excellence and expertise in being able to get the most out of this product.

We’ve worked with clients such as VHI, Griffith College, Stage Entertainment, Chartered Accountants Ireland, Newstalk, Queen’s University Belfast, Today FM, AIB, Kainos and a number of other high profile clients across the banking and automotive sectors.

We set up tags for their website, ensuring their tracking requirements were met according to best practices – all via Google Tag Manager. So we know what we’re doing – check out our testimonials for proof!

Each of our clients has a unique website, with unique requirements. There’s no one-size-fits-all solution when it comes to web tracking (wouldn’t it be great if there was?!), so we’ll work with you to understand your requirements and ensure they’re met, in the most efficient and effective manner based on best practice. All of our work is carried out to fit your needs, ensuring your KPIs are measurable – and by using GTM, there’s usually little need for your developers to get involved beyond installing the basic code.

Typically, our GTM work consists of auditing an existing setup, full tag implementation for newly developed websites, tag implementation for specific projects or requirements, training and/or ongoing support for adhoc queries.

Tags We Have Created And Activated

Some of the tracking tags we’ve set-up for clients includes:

greentickCookie Configuration

greentickScroll Depth

greentickVideo Plays

greentickForm Submissions

greentickFile Downloads

greentickTool Inputs and Outputs

greentickCalculator Usage

greentickOutbound Links

greentickEcommerce Tracking

greentickGoogle Ads Tracking

greentickDouble Click Tags

greentickFacebook Custom Tracking

greentickTwitter Custom Tracking

greentickVirtual Pageviews

greentickCustom Marketing Tracking

We’ve been working with Google Analytics data for over 10 years now and as Google Analytics certified partners, can connect to programme resources that allow us access to monthly feature releases, technical training and partner product forums. We also get access to the annual partner summit allowing us to speak to and hear directly from the Google Product teams who make exclusive pre-launch announcements.


Client Success


Vhi Healthcare

Vhi initially got in touch with a request for analytics support, focusing on three key areas: – Audit of their existing GA, GTM and Search Console setup / Development of...


increase in online revenue


Glow Analytics Academy Graduates


GTM and GA Improvements

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Barnardo’s got in touch with GlowMetrics as they had experienced problems with the reporting of traffic and conversions on They specifically wanted to ensure their tracking across all sites...


pages of insight delivered


month project


Eir Spider won

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Chartered Accountants Ireland

In the early stages of a website redevelopment project, Chartered Accountants Ireland contacted us to conduct an audit on the existing tracking on the website, with a view towards helping...


Personalised Experiences


Increase to Form Completion


Increase to Account Creation

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