We’re not just Google Marketing Platform partners, we’re also Google Tag Manager Certified
Let’s build a Measurement Plan for GA4 together. We’ll then set up the tags, triggers and variables required for data collection including custom dimensions, event parameters and ecommerce tracking.
We can also install your marketing pixels for conversion tracking, integrate your cookie banner (e.g. Consent Mode v2), audit your existing tags and support with ad hoc queries.
We’ve worked with clients such as VHI, Griffith College, Stage Entertainment, Chartered Accountants Ireland, Newstalk, Queen’s University Belfast, Today FM, AIB, Kainos and a number of other high profile clients across the banking and automotive sectors.
We set up tags for their website, ensuring their tracking requirements were met according to best practices – all via Google Tag Manager. So we know what we’re doing – check out our testimonials for proof!
Each of our clients has a unique website, with unique requirements. There’s no one-size-fits-all solution when it comes to web tracking (wouldn’t it be great if there was?!), so we’ll work with you to understand your requirements and ensure they’re met, in the most efficient and effective manner based on best practice. All of our work is carried out to fit your needs, ensuring your KPIs are measurable – and by using GTM, there’s usually little need for your developers to get involved beyond installing the basic code.
Typically, our GTM work consists of auditing an existing setup, full tag implementation for newly developed websites, tag implementation for specific projects or requirements, training and/or ongoing support for ad hoc queries.
Tags We Have Created And Published
Some of the tracking tags we’ve set-up for clients includes:
Customised GA4 Event Tracking
Cookie Consent / Banner Configuration
Video Plays
Form Submissions
File Downloads
Scroll Depth
Outbound Links
Ecommerce Tracking
Google Ads Conversion Tracking
Floodlight / DoubleClick Tags
Facebook Pixel, Events & Conversions
Twitter Pixel, Events & Conversions
Linkedin Insight Tag & Conversions
We’ve been working with Google Analytics data for over 10 years now and as Google Marketing Platform partners, can connect to programme resources that allow us access to monthly feature releases, technical training and partner product forums.
We also get access to the annual GMP Partner Summit to speak to, and hear directly from, the Google Product teams, where we can provide direct feedback and hear exclusive pre-launch announcements.
Client Success
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