Google Tag Manager
Inject your analytics projects with a new lease of life
Google Tag Manager is now fundamental to every analytics project that we undertake. With just one code, we can use Google Tag Manager to configure a wealth of neat and transparent tracking tags that can be previewed, debugged and tested before being executed.
Building on layers of customer data to fuel understanding of visitor behaviour
Not only are we a Google Analytics Certified Partner, we’re also a Google Tag Manager Certified partner – demonstrating our excellence and expertise in being able to get the most out of this product.
Tags We Have Created And Activated
Some of the tracking tags we’ve set-up for clients includes:
- Cookie Configuration
- Scroll Depth
- Video Plays
- Form Submissions
- File Downloads
- Tool Inputs and Outputs
- Calculator Usage
- Outbound Links
- Ecommerce Tracking
- Google Ads Tracking
- Double Click Tags
- Facebook Custom Tracking
- Twitter Custom Tracking
- Virtual Pageviews
- Custom Marketing Tracking
Client Success...
Client Success...
By implementing an extensive tracking plan with 60+ custom variables and 10+ custom dimensions, we built a suite of real-time interactive reports in Data Studio to further enhance their data-driven decision making.
custom variables
%
YOY increase in application leads from mobile
%
overall increase in applications Y-O-Y
Client Success...
We worked with Anthony Nicholas Group to implement all web tracking for their newly redesigned websites for renowned jewellers, Fraser Hart (UK) and Fields (IE). This project included creating a measurement plan to ensure the tracking of major and intricate user interactions across both websites - from browsing to researching to their purchase journeys; making sure this data is available in Google Analytics for analysis. We also supported conversion tracking across ad platforms including Bing, Google Ads and Facebook and ensured successful ecommerce tracking integration with third party payment platforms.
Tags across two websites
Tag Types covering a range of integrations
Months ongoing consultancy
Client Success...
Stage Entertainment are a world-wide stage production company who produce live theatrical events from the Tina Turner musical to Anastasia, Mamma Mia to the Lion King.
Stage Entertainment got in touch with us late 2018 to ask if we could help them transition into a more data-powered company using a suite of Google Analytics products, including Google Tag Manager, Google Analytics, Data Studio and Google Optimise. This also involved an over-arching move from the free version of these products to the 360 version. The project also included a custom-build training programme to upskill representatives across the Netherlands, Germany, Spain and France.
tags across five websites
successful GAIQ graduates
suites of custom dashboards
Digital Analytics Insights
Migrating to GA4 and GA4 Reports for eCommerce
This week I was speaking at e-Commerce Unpacked conference in Dublin - just in time for Black Friday! During the session I discussed the key differences in GA4 vs Universal...
12 Simple Steps To Exclude Internal Traffic From GA4
Learn how to:
– Create a rule using IP addresses to define the parameter value for internal traffic
– Create an exclude filter based on this rule
– Test the internal traffic filter before activating it
Introducing Looker Studio
Introducing Looker Studio: The Artist formerly known as Google Data Studio On October 11th 2022, as part of the Google Cloud Next event, it was announced that reporting...