Building on layers of customer data to fuel understanding of visitor behaviour
Not only are we a Google Analytics Certified Partner, we’re also a Google Tag Manager Certified partner – demonstrating our excellence and expertise in being able to get the most out of this product.
We’ve worked with clients such as VHI, Griffith College, Stage Entertainment, Chartered Accountants Ireland, Newstalk, Queen’s University Belfast, Today FM, AIB, Kainos and a number of other high profile clients across the banking and automotive sectors.
We set up tags for their website, ensuring their tracking requirements were met according to best practices – all via Google Tag Manager. So we know what we’re doing – check out our testimonials for proof!
Each of our clients has a unique website, with unique requirements. There’s no one-size-fits-all solution when it comes to web tracking (wouldn’t it be great if there was?!), so we’ll work with you to understand your requirements and ensure they’re met, in the most efficient and effective manner based on best practice. All of our work is carried out to fit your needs, ensuring your KPIs are measurable – and by using GTM, there’s usually little need for your developers to get involved beyond installing the basic code.
Typically, our GTM work consists of auditing an existing setup, full tag implementation for newly developed websites, tag implementation for specific projects or requirements, training and/or ongoing support for adhoc queries.
Tags We Have Created And Activated
Some of the tracking tags we’ve set-up for clients includes:
Cookie Configuration
Scroll Depth
Video Plays
Form Submissions
File Downloads
Tool Inputs and Outputs
Calculator Usage
Outbound Links
Ecommerce Tracking
Google Ads Tracking
Double Click Tags
Facebook Custom Tracking
Twitter Custom Tracking
Virtual Pageviews
Custom Marketing Tracking
We’ve been working with Google Analytics data for over 10 years now and as Google Analytics certified partners, can connect to programme resources that allow us access to monthly feature releases, technical training and partner product forums. We also get access to the annual partner summit allowing us to speak to and hear directly from the Google Product teams who make exclusive pre-launch announcements.
Client Success
Vhi Healthcare
Vhi initially got in touch with a request for analytics support, focusing on three key areas: – Audit of their existing GA, GTM and Search Console setup / Development of...
20%
increase in online revenue
10+
Glow Analytics Academy Graduates
100s
GTM and GA Improvements
Read more
Barnardo’s
Barnardo’s got in touch with GlowMetrics as they had experienced problems with the reporting of traffic and conversions on barnardos.ie. They specifically wanted to ensure their tracking across all sites...
50+
pages of insight delivered
6
month project
1
Eir Spider won
Read more
Chartered Accountants Ireland
In the early stages of a website redevelopment project, Chartered Accountants Ireland contacted us to conduct an audit on the existing tracking on the website, with a view towards helping...
6
Personalised Experiences
18%
Increase to Form Completion
15%
Increase to Account Creation
Read more
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