Google Tag Manager | Tag Manager Consultancy | GTM

Google Tag Manager

Google Tag Manager can inject your analytics projects with a new lease of life.

We use GTM to configure advanced Google Analytics 4 tracking, customised to your needs.  We can also install all of your conversion pixels for marketing campaigns across TikTok, Facebook & Instagram, X (Twitter), LinkedIn and more.

Contact us to get started

We’re not just Google Marketing Platform partners, we’re also Google Tag Manager Certified

Let’s build a Measurement Plan for GA4 together.  We’ll then set up the tags, triggers and variables required for data collection including custom dimensions, event parameters and ecommerce tracking.

We can also install your marketing pixels for conversion tracking, integrate your cookie banner (e.g. Consent Mode v2), audit your existing tags and support with ad hoc queries.

We’ve worked with clients such as VHI, Griffith College, Stage Entertainment, Chartered Accountants Ireland, Newstalk, Queen’s University Belfast, Today FM, AIB, Kainos and a number of other high profile clients across the banking and automotive sectors.

We set up tags for their website, ensuring their tracking requirements were met according to best practices – all via Google Tag Manager.  So we know what we’re doing – check out our testimonials for proof!

Each of our clients has a unique website, with unique requirements. There’s no one-size-fits-all solution when it comes to web tracking (wouldn’t it be great if there was?!), so we’ll work with you to understand your requirements and ensure they’re met, in the most efficient and effective manner based on best practice. All of our work is carried out to fit your needs, ensuring your KPIs are measurable – and by using GTM, there’s usually little need for your developers to get involved beyond installing the basic code.

Typically, our GTM work consists of auditing an existing setup, full tag implementation for newly developed websites, tag implementation for specific projects or requirements, training and/or ongoing support for ad hoc queries.

Tags We Have Created And Published

Some of the tracking tags we’ve set-up for clients includes:

greentickCustomised GA4 Event Tracking

greentickCookie Consent / Banner Configuration

greentickVideo Plays

greentickForm Submissions

greentickFile Downloads

greentickScroll Depth

greentickOutbound Links

greentickEcommerce Tracking

greentickGoogle Ads Conversion Tracking

greentickFloodlight / DoubleClick Tags

greentickFacebook Pixel, Events & Conversions

greentickTwitter Pixel, Events & Conversions

greentickLinkedin Insight Tag & Conversions

We’ve been working with Google Analytics data for over 10 years now and as Google Marketing Platform partners, can connect to programme resources that allow us access to monthly feature releases, technical training and partner product forums.

We also get access to the annual GMP Partner Summit to speak to, and hear directly from, the Google Product teams, where we can provide direct feedback and hear exclusive pre-launch announcements.


Client Success


Carrolls Irish Gifts

"Their team are easy to work with and demonstrate a deep understanding in the area, regardless of the challenge we've thrown at them."


Tags in Google Tag Manager


Months of Consultancy & Support


Looker Studio Dashboards

Read more

NYCI: National Youth Council of Ireland

"We are extremely pleased with the exceptional work done by GlowMetrics in implementing Google Analytics 4. Their approachable manner, combined with attention to detail, were invaluable throughout the project, ensuring...


Tags Set Up


Data Widgets


Pages Across Two Custom Dashboards

Read more

Vhi Healthcare

"GlowMetrics have been a great partner to us as we try to both improve and develop our analytics strategy. They’ve helped drive a better focus on optimisation and efficiency across...


increase in online revenue


Glow Analytics Academy Graduates


GTM and GA Improvements

Read more