Search Engine Marketing | SEM | Search Marketing Campaigns

Google Ads Management

Drive awareness, traffic and conversions through Google Ads paid campaigns

Confused about where to start and how to launch an effective Pay Per Click campaign? Are your existing Google Ads Campaigns not bringing in the expected results for the money, time and effort you’re putting in? Our team of Google Ads certified experts can help.

Using the full stack of Google Advertising options to deliver performance-based campaigns

You know your business best. That’s why collaboration is fundamental to our approach. First, we want to learn all about your business, to find out what’s important to you and most importantly, find out what your goals are.

We start with an in-depth analysis of your existing Google Ads campaigns if you already have an account or put together a proposal for a new account build if you don’t. We’ll then develop a strategy that’s going to deliver the results you want with tailored campaigns that are right for your business and goals.

Forget One Size Fits All

Every client is different. Every business is different. That’s why you’ll receive a Google Ads proposal tailored to your business with recommendations for which Google Ads networks you should use based on your goals and budget; including Search, Display, Video (YouTube) or Google Shopping.

Results Focused:

We Focus on the Metrics That Matter (To You)

Some clients care about clicks, some care about impressions but everyone cares about the bottom line.

Whether your goals are form submissions, phone calls, PDF downloads or sales we can set up website tracking via Google Tag Manager and Google Analytics, so you know exactly how much Google Ads is contributing to your business goals.

We send detailed monthly reports through Google Data Studio, which provide meaningful insights into what’s happening with your Google Ads campaigns, details of what we’ve been doing to your account and recommendations into how we can improve your campaigns further.

We use a mix of standard and custom/analytics-based audience lists as part of campaign targeting and power this with machine-learning-based insights to optimise campaigns.

Our team have experience working across a wide range of industries and sectors and have the knowledge and experience to ensure your campaigns generate the best possible results.


Client Success



"GlowMetrics' knowledge of all things paid media is unmatched, they are true subject matter experts and also brilliant to work with. They’re fast, thoughtful, strategic and proactive."


lower Cost-Per-Acquisition than Industry Benchmarks


increase in Leads and Key Report Downloads


decrease to Avg. Paid Media Cost-Per-Click

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Ibec – Workplace Wellbeing Day

"Ibec has worked with GlowMetrics on a number of analytics and digital marketing projects- from ensuring our websites are fully trackable to auditing our Google Ads accounts and running digital...


organic sign ups in 24 hours


social reactions


more leads than 2019 campaign

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Fine Gael

"The GlowMetrics team were very timely in their response to emails, proactive in coming up with new ideas throughout the duration of the campaign and had great attention to detail...


Key targeted campaigns


Main KPIs


Taoiseach from Fine Gael to win re-election

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