Using the full stack of Google Advertising options to deliver performance-based campaigns
You know your business best. That’s why collaboration is fundamental to our approach. First, we want to learn all about your business, to find out what’s important to you and most importantly, find out what your goals are.
Forget One Size Fits All
Every client is different. Every business is different. That’s why you’ll receive a Google Ads proposal tailored to your business with recommendations for which Google Ads networks you should use based on your goals and budget; including Search, Display, Video (YouTube) or Google Shopping.
Results Focused: We Focus on the Metrics That Matter (To You)
We use a mix of standard and custom/analytics-based audience lists as part of campaign targeting and power this with machine-learning-based insights to optimise campaigns.
Eyelids Reading Glasses offer good value reading glasses online. They wanted to use Google Ads to attract more customers and more sales to their website. We now run campaigns in 5 languages across 9 European countries enjoying year-on-year growth in sales and revenue.
In the last year alone:
Increase in revenue
increase in PPC sales
drop in PPC Cost/conversion
The Buddy Bear Trust is a Registered Charity that uses Conductive Education to help children with cerebral palsy and motor disorders. Set-up over 20 years ago, the school can only admit 12 children on a part-time basis and receives limited funding from the government. We worked with the school to successfully apply for the Google Grant programme.
media grant per year
extra visitors to the website
leads per month on average
leads generated in 2019
increase in leads in 1 year
Digital Marketing Insight
As we approach the end of 2020 it is important to reflect on this year. Retail experiences are mostly online which has forced retailers from all industries to invest in their online shop fronts. So what does this mean for 2021? We have created an infographic with what we think will be the 5 biggest Digital Marketing trends in 2021.
Black Friday is the day after Thanksgiving and this year it falls on the 27th November, followed shortly after by Cyber Monday on 30th November and the unofficial beginning of...
As another lockdown looms over Northern Ireland, our thoughts are with everyone who is experiencing the effects of this. To the business being forced to shut and to the individuals who no longer have jobs, you are in our thoughts. Here we offer some tips to help your business embrace digital marketing and the opportunities it can provide to support your business during this difficult and unprecedented time.