Using the full stack of Google Advertising options to deliver performance-based campaigns
You know your business best. That’s why collaboration is fundamental to our approach. First, we want to learn all about your business, to find out what’s important to you and most importantly, find out what your goals are.
We start with an in-depth analysis of your existing Google Ads campaigns if you already have an account or put together a proposal for a new account build if you don’t. We’ll then develop a strategy that’s going to deliver the results you want with tailored campaigns that are right for your business and goals.
Forget One Size Fits All
Every client is different. Every business is different. That’s why you’ll receive a Google Ads proposal tailored to your business with recommendations for which Google Ads networks you should use based on your goals and budget; including Search, Display, Video (YouTube) or Google Shopping.
Results Focused:
We Focus on the Metrics That Matter (To You)
Some clients care about clicks, some care about impressions but everyone cares about the bottom line.
Whether your goals are form submissions, phone calls, PDF downloads or sales we can set up website tracking via Google Tag Manager and Google Analytics, so you know exactly how much Google Ads is contributing to your business goals.
We send detailed monthly reports through Google Data Studio, which provide meaningful insights into what’s happening with your Google Ads campaigns, details of what we’ve been doing to your account and recommendations into how we can improve your campaigns further.
We use a mix of standard and custom/analytics-based audience lists as part of campaign targeting and power this with machine-learning-based insights to optimise campaigns.
Our team have experience working across a wide range of industries and sectors and have the knowledge and experience to ensure your campaigns generate the best possible results.
Client Success
Industry News & Insights
Keep up to date with the latest industry news - created by the GlowMetrics team
Posted by
Hannah Magorrian
Mar 28th 2023
Google Optimize
5 min read
Alternatives To Google Optimize Post-Sunset
Goodbye Google Optimize! Google has recently announced they will be sunsetting Google Optimize and Optimize 360, effective from 30th September 2023. The announcement cited Google’s desire to provide a better...
Posted by
Kyle Crooks
Mar 4th 2023
Digital Marketing Insights
5 min read
Spot-on Advertising: 8 Things We Learned Running Spotify Ads
According to Spotify, around 1/3 of the global online population uses the platform, with at least 60% of users engaging daily – ranking Spotify as one of the top platforms...
Posted by
Nicola Bell
Mar 4th 2023
Web Analytics
5 min read
How Internal Links Can Improve Your Website’s SEO
Internal links are an important aspect of search engine optimization (SEO) as it helps search engines understand the structure of your website and the relationships between pages. In this blog,...