Using the full stack of Google Advertising options to deliver performance-based campaigns
You know your business best. That’s why collaboration is fundamental to our approach. First, we want to learn all about your business, to find out what’s important to you and most importantly, find out what your goals are.
Forget One Size Fits All
Every client is different. Every business is different. That’s why you’ll receive a Google Ads proposal tailored to your business with recommendations for which Google Ads networks you should use based on your goals and budget; including Search, Display, Video (YouTube) or Google Shopping.
Results Focused: We Focus on the Metrics That Matter (To You)
We use a mix of standard and custom/analytics-based audience lists as part of campaign targeting and power this with machine-learning-based insights to optimise campaigns.
Eyelids Reading Glasses offer good value reading glasses online. They wanted to use Google Ads to attract more customers and more sales to their website. We now run campaigns in 5 languages across 9 European countries enjoying year-on-year growth in sales and revenue.
In the last year alone:
Increase in revenue
increase in PPC sales
drop in PPC Cost/conversion
The Buddy Bear Trust is a Registered Charity that uses Conductive Education to help children with cerebral palsy and motor disorders. Set-up over 20 years ago, the school can only admit 12 children on a part-time basis and receives limited funding from the government. We worked with the school to successfully apply for the Google Grant programme.
media grant per year
extra visitors to the website
leads per month on average
leads generated in 2019
increase in leads in 1 year
Digital Marketing Insight
In this blog, we’ll look at 4 key metrics you should monitor when optimising your PPC campaigns (and we don’t mean clicks and impressions). It’s time to look beyond vanity metrics.
Ready to get started with Structured Data? This hands-on guide will take you through the basics of creating, testing and implementing Structured Data on your site.
Featured snippets are displayed more prominently than the top-ranked organic results in the Google SERPS. We look at how they work and how you can optimise your content to achieve them.