Google Ads Management
Drive awareness, traffic and conversions through Google Ads paid campaigns
Confused about where to start and how to launch an effective Pay Per Click campaign? Are your existing Google Ads Campaigns not bringing in the expected results for the money, time and effort you’re putting in? Our team of Google Ads certified experts can help.
Using the full stack of Google Advertising options to deliver performance-based campaigns
You know your business best. That’s why collaboration is fundamental to our approach. First, we want to learn all about your business, to find out what’s important to you and most importantly, find out what your goals are.
Forget One Size Fits All
Every client is different. Every business is different. That’s why you’ll receive a Google Ads proposal tailored to your business with recommendations for which Google Ads networks you should use based on your goals and budget; including Search, Display, Video (YouTube) or Google Shopping.
Results Focused: We Focus on the Metrics That Matter (To You)
We use a mix of standard and custom/analytics-based audience lists as part of campaign targeting and power this with machine-learning-based insights to optimise campaigns.
Client Success...
Client Success...
Eyelids Reading Glasses offer good value reading glasses online. They wanted to use Google Ads to attract more customers and more sales to their website. We now run campaigns in 5 languages across 9 European countries enjoying year-on-year growth in sales and revenue.
In the last year alone:
%
Increase in revenue
%
increase in PPC sales
%
drop in PPC Cost/conversion
Client Success...
The Buddy Bear Trust is a Registered Charity that uses Conductive Education to help children with cerebral palsy and motor disorders. Set-up over 20 years ago, the school can only admit 12 children on a part-time basis and receives limited funding from the government. We worked with the school to successfully apply for the Google Grant programme.
media grant per year
extra visitors to the website
donation enquiries
Client Success...
Results included:
leads per month on average
leads generated in 2019
%
increase in leads in 1 year
Digital Marketing Insight
Auction Insights in Google Data Studio
The Auction Insights report is a tool from Google Ads, which allows advertisers to compare their keyword bid performance against competitors in the same auctions. Did you know you can now view this data with Google Data Studio?
Google Ads: Important Metrics to Monitor
In this blog, we’ll look at 4 key metrics you should monitor when optimising your PPC campaigns (and we don’t mean clicks and impressions). It’s time to look beyond vanity metrics.
Getting Started with Structured Data
Ready to get started with Structured Data? This hands-on guide will take you through the basics of creating, testing and implementing Structured Data on your site.