Using the full stack of Google Advertising options to deliver performance-based campaigns
You know your business best. That’s why collaboration is fundamental to our approach. First, we want to learn all about your business, to find out what’s important to you and most importantly, find out what your goals are.
We start with an in-depth analysis of your existing Google Ads campaigns if you already have an account or put together a proposal for a new account build if you don’t. We’ll then develop a strategy that’s going to deliver the results you want with tailored campaigns that are right for your business and goals.
Forget One Size Fits All
Every client is different. Every business is different. That’s why you’ll receive a Google Ads proposal tailored to your business with recommendations for which Google Ads networks you should use based on your goals and budget; including Search, Display, Video (YouTube) or Google Shopping.
Results Focused:
We Focus on the Metrics That Matter (To You)
Some clients care about clicks, some care about impressions but everyone cares about the bottom line.
Whether your goals are form submissions, phone calls, PDF downloads or sales we can set up website tracking via Google Tag Manager and Google Analytics, so you know exactly how much Google Ads is contributing to your business goals.
We send detailed monthly reports through Google Data Studio, which provide meaningful insights into what’s happening with your Google Ads campaigns, details of what we’ve been doing to your account and recommendations into how we can improve your campaigns further.
We use a mix of standard and custom/analytics-based audience lists as part of campaign targeting and power this with machine-learning-based insights to optimise campaigns.
Our team have experience working across a wide range of industries and sectors and have the knowledge and experience to ensure your campaigns generate the best possible results.
Client Success
Ibec- Workplace Wellbeing Day
Each year during National Workplace Wellbeing Day, companies across Ireland celebrate wellness in the workplace by committing to a range of health and wellbeing activities.
200+
organic sign ups in 24 hours
300+
social reactions
4x
more leads than 2019 campaign
Read more
Fine Gael
Fine Gael got in touch with GlowMetrics as they were embarking on a digital campaign as part of their 2016 general election campaign and were keen to leverage the advantages...
6
key targeted campaigns
3
main KPI’s
1st
Taoiseach from Fine Gael to win re-election
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Folens
Folens approached us in spring 2020 to help them craft a series of workshops- to be focused on digital campaign optimisation and help support their marketing team in running campaigns...
12
hours of training
4
digital marketing areas covered
40+
Tips and Tricks delivered
Read more
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