Using the full stack of Google Advertising options to deliver performance-based campaigns
You know your business best. That’s why collaboration is fundamental to our approach. First, we want to learn all about your business, to find out what’s important to you and most importantly, find out what your goals are.
We start with an in-depth analysis of your existing Google Ads campaigns if you already have an account or put together a proposal for a new account build if you don’t. We’ll then develop a strategy that’s going to deliver the results you want with tailored campaigns that are right for your business and goals.
Forget One Size Fits All
Every client is different. Every business is different. That’s why you’ll receive a Google Ads proposal tailored to your business with recommendations for which Google Ads networks you should use based on your goals and budget; including Search, Display, Video (YouTube) or Google Shopping.
Results Focused:
We Focus on the Metrics That Matter (To You)
Some clients care about clicks, some care about impressions but everyone cares about the bottom line.
Whether your goals are form submissions, phone calls, PDF downloads or sales we can set up website tracking via Google Tag Manager and Google Analytics, so you know exactly how much Google Ads is contributing to your business goals.
We send detailed monthly reports through Google Data Studio, which provide meaningful insights into what’s happening with your Google Ads campaigns, details of what we’ve been doing to your account and recommendations into how we can improve your campaigns further.
We use a mix of standard and custom/analytics-based audience lists as part of campaign targeting and power this with machine-learning-based insights to optimise campaigns.
Our team have experience working across a wide range of industries and sectors and have the knowledge and experience to ensure your campaigns generate the best possible results.
Client Success
Ibec – Workplace Wellbeing Day
"Ibec has worked with GlowMetrics on a number of analytics and digital marketing projects- from ensuring our websites are fully trackable to auditing our Google Ads accounts and running digital...
200+
organic sign ups in 24 hours
300+
social reactions
4x
more leads than 2019 campaign
Read more
Fine Gael
"The GlowMetrics team were very timely in their response to emails, proactive in coming up with new ideas throughout the duration of the campaign and had great attention to detail...
6
key targeted campaigns
3
main KPI’s
1st
Taoiseach from Fine Gael to win re-election
Read more
Folens
"Joanne and GlowMetrics delivered excellent workshops, tailor-made to our company needs. GlowMetrics clearly do their homework on their client needs so that we can get the most out of each...
12
hours of training
4
digital marketing areas covered
40+
Tips and Tricks delivered
Read more
Industry News & Insights
Keep up to date with the latest industry news - created by the GlowMetrics team
Posted by
Joanne Kearney
Mar 19th 2021
Google Analytics
3 min read
Setting up Site Search in GA4
When talking about site search reporting in Google Analytics I always refer back to the client we had years ago that had over 5 years of site search data but...
Posted by
Michael Wilson
Jan 18th 2023
Google Analytics
5 min read
Six Steps to Smooth Transition from UA to GA4 in 2023
Happy New Year! 2023 is the year that GA4 will officially become Google’s main analytics product with Universal Analytics scheduled to be sunset. On July 1, 2023, standard Universal Analytics...
Posted by
Michael Wilson
Mar 8th 2015
Digital Analytics Insights
2 min read
Lifetime Value (Beta) – New Google Analytics report!
Another new report has popped up in some of our clients’ Google Analytics accounts recently – the Lifetime Value report. It’s still in Beta and currently only available for ‘app’...