Google Ads Management
Drive awareness, traffic and conversions through Google Ads paid campaigns
Confused about where to start and how to launch an effective Pay Per Click campaign? Are your existing Google Ads Campaigns not bringing in the expected results for the money, time and effort you’re putting in? Our team of Google Ads certified experts can help.
Using the full stack of Google Advertising options to deliver performance-based campaigns
You know your business best. That’s why collaboration is fundamental to our approach. First, we want to learn all about your business, to find out what’s important to you and most importantly, find out what your goals are.
Forget One Size Fits All
Every client is different. Every business is different. That’s why you’ll receive a Google Ads proposal tailored to your business with recommendations for which Google Ads networks you should use based on your goals and budget; including Search, Display, Video (YouTube) or Google Shopping.
Results Focused: We Focus on the Metrics That Matter (To You)
We use a mix of standard and custom/analytics-based audience lists as part of campaign targeting and power this with machine-learning-based insights to optimise campaigns.
Client Success...
Client Success...
Eyelids Reading Glasses offer good value reading glasses online. They wanted to use Google Ads to attract more customers and more sales to their website. We now run campaigns in 5 languages across 9 European countries enjoying year-on-year growth in sales and revenue.
In the last year alone:
%
Increase in revenue
%
increase in PPC sales
%
drop in PPC Cost/conversion
Client Success...
The Buddy Bear Trust is a Registered Charity that uses Conductive Education to help children with cerebral palsy and motor disorders. Set-up over 20 years ago, the school can only admit 12 children on a part-time basis and receives limited funding from the government. We worked with the school to successfully apply for the Google Grant programme.
media grant per year
extra visitors to the website
donation enquiries
Client Success...
Results included:
leads per month on average
leads generated in 2019
%
increase in leads in 1 year
Digital Marketing Insight
Getting Started with Structured Data
Ready to get started with Structured Data? This hands-on guide will take you through the basics of creating, testing and implementing Structured Data on your site.
Featured Snippets & How to Optimise for Them
Featured snippets are displayed more prominently than the top-ranked organic results in the Google SERPS. We look at how they work and how you can optimise your content to achieve them.
Exclude Mobile App Placements in Google Display
You may have noticed when checking your display placements that there are lots of mobile apps appearing and you may find that performance from these mobile app placements is poor – plenty of clicks, but few (if any) conversions.