Google Optimize | UX & Conversion Rate Optimisation

Conversion Rate Optimisation

Enhance the user experience on your website, driving more conversions

We use analytical insights to test and improve customer experience and conversion rates. We do this through integrating audience research, website analysis, and consumer psychology, we can use Google Optimize to test multiple variations of your website, and identify the best customer experiences.

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Using visitor intelligence to test and then show personalised content that works best

Optimize is Google’s free tool for testing and enhancing the experience of your website, as well as creating personalised experiences for your users.

Website testing allows us to assess the impact of making changes to a site in a real-world setting, gathering real-time data from real users, while personalised experiences provide the opportunity to tailor the appearance and content of a site to specific demographics, customer segments and target audiences simultaneously.

Discover what works best for you and your customers through a programme of iterative tests, integrating audience research, website analysis, and consumer psychology. Using Google Optimize, we can test multiple variations of your website simultaneously, ranging from comparing widespread changes with one another to fine-tuning the smaller details, helping you to identify the best user experience that will lead to conversion rate optimisation.

Benefits of Google Optimize

Integration with Google Analytics

Data used for tests in Optimize can be based on your existing goals and KPIs within Google Analytics, or they can be created from scratch for each series of tests. This freedom allows us to ensure each and every test we conduct is relevant to the specific area of website optimisation being researched.

Variety of Test Designs

There are three main test designs in Google Optimize: A/B, Multivariate, and Redirect. This variety of research methods means that we can make sure that your website optimisation can be addressed in the most efficient and suitable way.


Creating personalised experiences is another key feature within Google Optimize, allowing you to create variations of your site’s content that best correlates with a user’s needs and desires. This may include variations based on region, customer segments, or acquisition.

Data Driven Analysis

The controlled nature of experiments and statistical analysis allow us to ensure the observations we make throughout the testing process are a direct result of the changes made, and not influenced by chance or other external factors. This means that you can be confident our findings and recommendations are based on controlled research practices and reliable data.

We will work together with you to create a testing programme for potential areas of improvement, enhancement, and optimisation on your site. We will form a series of testable hypotheses, and then design, run, and analyse these tests for you, presenting results in a clear and concise way, so that you can focus on the important decisions and meaningful insights from the testing process. Running optimisation tests is a simple yet effective way of getting the best from your site.

We’ve been working with Google Analytics data for over 10 years now and as Google Analytics certified partners, can connect to programme resources that allow us access to monthly feature releases, technical training and partner product forums. We also get access to the annual partner summit allowing us to speak to and hear directly from the Google Product teams who make exclusive pre-launch announcements


Client Success


Blackrock Castle Observatory

"Choosing to let GlowMetrics do what they do best, gave us the time we need to keep doing what we do best."


pages of customised reporting delivered via Looker Studio


GA4 Events configured via GTM & Enhanced Measurement


booking funnels visualised via GA4 Exploration Reports

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Electric Ireland Superhomes

"GlowMetrics played a pivotal role in supporting us with the implementation of our visual analytics tools, guiding us through the transition from Universal Analytics to GA4, and conducting A/B testing...


Platforms reported on within custom dashboards


A/B Tests designed and conducted


Experiment sessions observed in testing programmes

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Carrolls Irish Gifts

"Their team are easy to work with and demonstrate a deep understanding in the area, regardless of the challenge we've thrown at them."


Tags in Google Tag Manager


Months of Consultancy & Support


Looker Studio Dashboards

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