Everything That We Do At GlowMetrics Is Underpinned By Digital Data
Whether you’d like more intricate details of visitor behaviour tracked or would simply like to be able to see the wood from the trees in the data you currently collect in Google Analytics – we aim to help you get to a point where customer insights are easier to access and action.
Our Analytics services fall into 6 categories:
1. Google Tag Manager
2. Google Analytics
3. Google Data Studio
4. Google Optimize
Optimise your website and marketing campaigns by understanding your customer journeys better - with Ireland’s leading digital analytics agency
When you work with a Google Analytics Certified Partner, you’re working with an agency who has proven expertise in Google’s suite of analytics products.
Glow Metrics Awards
From our first EirSpider win to Digital Media award nominations - we pride ourselves on creating award-worthy work!
We worked with Anthony Nicholas Group to implement all web tracking for their newly redesigned websites for renowned jewellers, Fraser Hart (UK) and Fields (IE). This project included creating a measurement plan to ensure the tracking of major and intricate user interactions across both websites - from browsing to researching to their purchase journeys; making sure this data is available in Google Analytics for analysis. We also supported conversion tracking across ad platforms including Bing, Google Ads and Facebook and ensured successful ecommerce tracking integration with third party payment platforms.
Tags across two websites
Tag Types covering a range of integrations
Months ongoing consultancy
Griffith College contacted us as they wanted to expand the level of data being captured, specifically during the Application process on their website. At the time, they could only see the number of applications received. We deployed an extensive Google Tag Manager setup to maximise their tracking – setting up Custom Dimensions to record user selections at every step of the application form. These Custom Dimensions allowed Griffith to create Custom Reports breaking down exactly which courses users were applying for – as well as a wealth of other information such as the selected campus, study type and so on – giving a holistic understanding of application activity.
AIB initially got in touch in 2019 looking for a custom build Google Analytics-focused course that would help sales and data analytics team members propel their use of Google Analytics and prepare for an enterprise level product. Following successful completion of the Glow Analytics Academy we have continued to support AIB on data analysis and visualisation.