Our Analytics services fall into 5 categories:
Google Tag Manager
We use Google Tag Manager to inject richer data into your digital ecosystem – configuring your analytics tags and conversion tracking pixels from a user-friendly interface.
Google Analytics (GA4)
We help use the data collected in Google Analytics (GA4) to analyse website and marketing performance to make better data-driven business decisions.
Looker Studio
We use Looker Studio (formerly Google Data Studio) to create fully customisable, interactive, and automated dashboards, visualising your data and streamlining reporting.
Conversion Rate Optimisation
We use tools such as Optimizely & Hotjar to enhance user experience and conversion rates on your website.
Training
We provide custom built training courses crafted around the Google Marketing Platform.
Read our blog for the latest news and views on the digital industry.
Posted by
Joanne Kearney
Aug 19th 2019
Digital Analytics Insights
3 min read
How to use the Google Analytics Referral Exclusion List
Third Party websites appearing as referrals in your Google Analytics account? How to stop this and use the referral exclusion list in Google Analytics to attribute conversions to the original...
Posted by
Georgia Sloan
Mar 12th 2024
Digital Analytics Insights
5 min read
Tracking Website Conversions in Google Ads using Google Tag Manager
NOTE: The New Google Ads Design will be enforced sometime this year so we will be using the new interface What is a conversion? A conversion is an important interaction...
Posted by
Nicola Russell
Apr 15th 2022
SEO
4 min read
The Quick & Easy Way to Create Structured Data
Google is constantly rolling out changes and updates to its algorithm, with its overall goal of becoming better at understanding the content (and the context) of your website. In truth,...
Clients that we work with
GlowMetrics Awards
From our first EirSpider win to Digital Media award nominations - we pride ourselves on creating award-worthy work!