Digital Analytics

Everything That We Do At GlowMetrics Is Underpinned By Digital Data

Whether you’d like more intricate details of visitor behaviour tracked or would simply like to be able to see the wood from the trees in the data you currently collect in Google Analytics – we aim to help you get to a point where customer insights are easier to access and action.

Our Analytics services fall into 5 categories:

1. Google Tag Manager

We use Google Tag Manager to inject richer data into your digital analytics ecosystem.

2. Analytics

We use data collated in Google Analytics to audit website and marketing performance.

3. Google Looker Studio

We use Google Looker Studio to build reporting structures that help you visualise performance.

4. Google Optimize

We use Google Optimize to enhance user experience and conversion rates on your website.

5. Training

We provide custom built training courses crafted around the Google’s Marketing Products

Read our blog for the latest news and views on the digital industry.

Posted by

Hannah Magorrian

Mar 28th 2023

Google Optimize

5 min read

Alternatives To Google Optimize Post-Sunset

Goodbye Google Optimize! Google has recently announced they will be sunsetting Google Optimize and Optimize 360, effective from 30th September 2023. The announcement cited Google’s desire to provide a better...

Posted by

Kyle Crooks

Mar 4th 2023

Digital Marketing Insights

5 min read

Spot-on Advertising: 8 Things We Learned Running Spotify Ads

According to Spotify, around 1/3 of the global online population uses the platform, with at least 60% of users engaging daily – ranking Spotify as one of the top platforms...

Posted by

Nicola Bell

Mar 4th 2023

Web Analytics

5 min read

How Internal Links Can Improve Your Website’s SEO

Internal links are an important aspect of search engine optimization (SEO) as it helps search engines understand the structure of your website and the relationships between pages. In this blog,...

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From our first EirSpider win to Digital Media award nominations - we pride ourselves on creating award-worthy work!