Digital analytics

Everything That We Do At GlowMetrics Is Underpinned By Digital Data

Whether you’d like more intricate details of visitor behaviour tracked or would simply like to be able to see the wood from the trees in the data you currently collect in Google Analytics – we aim to help you get to a point where customer insights are easier to access and action.

Our Analytics services fall into 6 categories:

1. Google Tag Manager

We use Google Tag Manager to inject richer data into your digital analytics ecosystem

2. Google Analytics

We use data collected in Google Analytics to audit website and marketing performance

3. Google Data Studio

We use Google Data Studio to build reporting structures that help you visualise performance

4. Google Optimize

We use Google Optimise to enhance user experience and conversion rates on your website

5. Training

We provide custom built training courses crafted around the Google’s Marketing Products

6. Support

We can support your team or individual analytics projects for ad hoc or ongoing support

Optimise your website and marketing campaigns by understanding your customer journeys better - with Ireland’s leading digital analytics agency

When you work with a Google Analytics Certified Partner, you’re working with an agency who has proven expertise in Google’s suite of analytics products.

Google Analytics


Google Optimize


Google Data Studio

Data Studio

Tag Manager

Google Marketing Platform certified

Client Success...


Client Success...

We worked with Anthony Nicholas Group to implement all web tracking for their newly redesigned websites for renowned jewellers, Fraser Hart (UK) and Fields (IE). This project included creating a measurement plan to ensure the tracking of major and intricate user interactions across both websites - from browsing to researching to their purchase journeys; making sure this data is available in Google Analytics for analysis. We also supported conversion tracking across ad platforms including Bing, Google Ads and Facebook and ensured successful ecommerce tracking integration with third party payment platforms.

Tags across two websites

Tag Types covering a range of integrations

Months ongoing consultancy

Client Success...

Griffith College contacted us as they wanted to expand the level of data being captured, specifically during the Application process on their website. At the time, they could only see the number of applications received. We deployed an extensive Google Tag Manager setup to maximise their tracking – setting up Custom Dimensions to record user selections at every step of the application form. These Custom Dimensions allowed Griffith to create Custom Reports breaking down exactly which courses users were applying for – as well as a wealth of other information such as the selected campus, study type and so on – giving a holistic understanding of application activity.

years support

tags implemented

award finalists


Client Success...

AIB initially got in touch in 2019 looking for a custom build Google Analytics-focused course that would help sales and data analytics team members propel their use of Google Analytics and prepare for an enterprise level product. Following successful completion of the Glow Analytics Academy we have continued to support AIB on data analysis and visualisation.

hours of learning

GA-AIB focused modules

Glow Analytics Academy graduates