Digital analytics

We worked with Anthony Nicholas Group to implement all web tracking for their newly redesigned websites for renowned jewellers, Fraser Hart (UK) and Fields (IE). This project included creating a measurement plan to ensure the tracking of major and intricate user interactions across both websites - from browsing to researching to their purchase journeys; making sure this data is available in Google Analytics for analysis. We also supported conversion tracking across ad platforms including Bing, Google Ads and Facebook and ensured successful ecommerce tracking integration with third party payment platforms.

Griffith College contacted us as they wanted to expand the level of data being captured, specifically during the Application process on their website. At the time, they could only see the number of applications received. We deployed an extensive Google Tag Manager setup to maximise their tracking – setting up Custom Dimensions to record user selections at every step of the application form. These Custom Dimensions allowed Griffith to create Custom Reports breaking down exactly which courses users were applying for – as well as a wealth of other information such as the selected campus, study type and so on – giving a holistic understanding of application activity.

AIB initially got in touch in 2019 looking for a custom build Google Analytics-focused course that would help sales and data analytics team members propel their use of Google Analytics and prepare for an enterprise level product. Following successful completion of the Glow Analytics Academy we have continued to support AIB on data analysis and visualisation.