Our Analytics services fall into 5 categories:
Google Tag Manager
We use Google Tag Manager to inject richer data into your digital ecosystem – configuring your analytics tags and conversion tracking pixels from a user-friendly interface.
Google Analytics (GA4)
We help use the data collected in Google Analytics (GA4) to analyse website and marketing performance to make better data-driven business decisions.
Looker Studio
We use Looker Studio (formerly Google Data Studio) to create fully customisable, interactive, and automated dashboards, visualising your data and streamlining reporting.
Conversion Rate Optimisation
We use tools such as Optimizely & Hotjar to enhance user experience and conversion rates on your website.
Training
We provide custom built training courses crafted around the Google Marketing Platform.
Read our blog for the latest news and views on the digital industry.
Posted by
Conor Ross
Jan 29th 2021
Digital Analytics Insights
7 min read
How To Uplift Data Based On Cookie Opt-In Rates in Data Studio
The topic of cookies and opt-in rates is becoming increasingly important in the world of digital analytics as we navigate 2021 and beyond, with Google Analytics tracking often not considered...
Posted by
Conor Ross
Oct 1st 2022
Digital Analytics Insights
5 min read
Five of the Best New Features in Google Data Studio
There has been a whole range of new features added to Google Data Studio throughout 2021, with many of the updates and additions offering improved usability and a streamlined experience...
Posted by
Michael Wilson
Feb 6th 2017
Digital Analytics Insights
2 min read
How to Backup a Google Tag Manager Container
You may have heard about a number of Google Tag Manager containers which temporarily disappeared recently. Google, to their credit, rectified the situation quickly and the containers were restored again...
Clients that we work with
GlowMetrics Awards
From our first EirSpider win to Digital Media award nominations - we pride ourselves on creating award-worthy work!