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Google Analytics
Training

Google Analytics Training

Free? Tick! Easy To Implement? Tick! Collect Lots Of Rich Data? Tick!

We could rave forever about the benefits that Google Analytics brings to a business but due to lack of experience, education and time – most businesses leave Google Analytics data on the back burner, which is where we can help.

Google Analytics Training

Google Analytics is constantly evolving and with this, we are constantly updating our training materials. We’ve been delivering training in the area of Google Analytics for nearly 10 years now and collected plenty of feedback along the way. This feedback, along with our years of practical experience, means we know how to structure our training and the course content we should cover.

We’ve built and delivered bespoke training courses for well-know established brands across a range of industries including Media, Finance, Healthcare, Utilities, Automotive and Betting, to name a few. We take client confidentially seriously and we don’t believe in generic training programmes – we tailor our agenda to fit your needs based on your KPIs, your existing level of knowledge, your website, and the job roles of those attending the training.

Google Analytics Training Course Detail

This course will equip participants with a good understanding of the power of digital analytics data and will take them through how Google Analytics works, to identifying and setting up goals and funnels, before looking for actionable insights and how to avoid vanity metrics reporting.
Google Analytics Fundamental Training Topics

Google Analytics Fundamental Training Topics
  • What is Web Analytics and why is it important to a business?
  • Who are the main providers?
  • How Google Analytics works
  • Top line definitions and meanings
  • Vanity metrics – what to look out for
  • Identifying goals and creating funnels in your account
  • Virtual pageviews or event tracking?
  • Metrics for loyalty and engagement
  • Tagging campaigns using the URL builder tool
  • Should you be using user flow reports?
  • Creating your own content groups and channel grouping configuration
  • Engagement mapping including multi-channel funnels and attributions
  • Custom reports, dashboards or data studio?
Google Analytics Advanced Training Topics

Google Analytics Advanced Training Topics

Advanced course content covers:

  • Custom dimensions
  • Advanced segments
  • Regular expressions
  • Remarketing
  • Dashboards
  • Custom reports and shortcuts
  • User ID features
  • Channel groupings
  • Data visualisation
  • Mobile app analytics
  • Ecommerce tracking
Learning Outcomes

Learning Outcomes
  • Review of interfaces and tools available to analyze and measure data
  • Learn how to use digital analytics platforms to improve a website
  • Learn how to measure and monitor online traffic to drive increased sales
  • Explore the top reports to focus on
  • Learn how to segment traffic by creating customer types (advanced)
  • Learn how to build better visual representations of your data (advanced)
  • Learn how to read app analytics and advanced Ecommerce reports (advanced)
We’ll always have practical hands-on work, breakout sessions, Q&A’s and you’ll go away confident in viewing your own Google Analytics data.  We’ll also provide support after the training should you need any further help.

Client Case Study

Read about our most recent Digital Marketing project for Skoda