Google Analytics Intermediate

Have some basic knowledge of GA and want to step it up a gear?

This course is designed for those with a basic knowledge of Google Analytics and who use the product on a monthly basis to produce reports that are filled with stats but lack any meaningful insights.

Supporting you so you can Google Analytics to find deeper customer insights

Google Analytics is constantly evolving so if you aren’t using Google Analytics on a regular basis you might be missing some of the functionality to help you find insight and improve reporting.

During this course we go back to explain how Google Analytics technically works to allow you to collect user data and make sure your account configurations are set to ensure you are collecting clean data. We’ll then focus on setting goals and funnels- ensuring they are set-up correctly before looking at the most commonly used Google Analytics reports and how to slice and dice these for great customer insight. We also look at how you can add simple layers of data through tag manager to enrich your data and pull this out into data studio to visualise it.
Google Analytics Intermediate Training includes:
  • The Digital Analytics landscape
  • Understanding and using Google Analytics data
  • Collecting actionable data with Google Analytics
  • Navigating and slicing and dicing Google Analytics reports
  • Adding custom data to Google Analytics
  • Visualising Performance through dashboards
We’ve been delivering training in the area of Google Analytics for over 10 years now and amassed plenty of feedback along the way that, mixed with our practical experience working on client GA projects, has allowed us to tweak and perfect our training material.

We’ve built and delivered bespoke training courses for established brands across a range of industries including Media, Finance, Healthcare, Utilities and Automotive. With our in-house training courses we tailor our agenda to fit your needs based on your KPIs, your existing level of knowledge, your website, and the job roles of those attending the training.

Client Success...

Client Success...

Bank of Ireland initially got in touch in 2017 for a starter course in Google Analytics before moving to the Glow Analytics Academy course with more participants the following year. We crafted the course around the Bank of Ireland Google Analytics account and packed it with account specific assessments, tasks and demos to reinforce learning.

hours of learning

hours of dedicated support

Glow Analytics Academy graduates

Client Success...

The very first time we delivered training to Electric Ireland, multi-channel funnel reports hadn’t even been introduced into Google Analytics reports – in other words, it was quite a while ago!
Fast forward a few years and Electric Ireland were looking for training to prepare staff for the Google Analytics IQ exam. We worked to put together a custom-built training program structured around the Google Analytics IQ exam topic areas, embellished with details specific to the Irish utilities market and one which used their own Google Analytics and Tag Manager accounts.
We included tips and tricks that we use across Google Tag Manager and Google Analytics on a daily basis and made provisions for calls pre and post slide preparation so that we could ensure the material incorporated well into the team’s daily tasks.

academy students

weeks training

Google Analytics Audits

Client Success...

Stage Entertainment are a world-wide stage production company who produce live theatrical events from the Tina Turner musical to Anastasia, Mamma Mia to the Lion King. On the back of our successful partnership in supporting them transition to a data and insight-led company, we helped Stage instil this knowledge in Stage members by crafting an 8-week training course that allowed Stage members to use interactive and visually-pleasing content to help them study for the Google Analytics IQ exam. They were also encouraged to apply learnings to each of their markets through custom-set tasks and assessments. A live-streamed Bingo Ball competition, videos, assessments and tasks each week, alongside a detailed challenge statistic leader board helped build and keep momentum during the 8 weeks. All graduates successfully passed the exam on their first attempt and the course has now been rolled out to multiple teams.

successful GAIQ graduates


bingo balls spun