Search Engine Optimisation

Help increase your presence and subsequent traffic and conversions via organic search results

Unlike traditional advertising models which involve reaching out to customers, SEO is all about making it easy for your audience to find you, your business and your products or services. When people are searching for what they want, they are probably using Google, and you need to make sure your site is visible.

Optimising your online presence to ensure search engines place your site against desired keywords

With our strategic approach to SEO, we’ll aim to increase your website’s organic rankings for your most important keywords to not only get more traffic but also to drive more qualified traffic to visit and engage with your site.

At GlowMetrics, our Search Engine Optimisation services are always evolving. Google’s algorithm is continually updating, which means we are continually learning. There are hundreds of different factors that determine how your website appears on Google – our job is to understand what these mean for you, our clients.

However, we always focus on 3 key things;

  • increasing visibility within the organic search results
  • placing your site above your competitors
  • delivering high quality, targeted traffic to your site to drive conversions and ROI.

Our Strategy for SEO

SEO Audit

We start all SEO campaigns with an in-depth review of your site. We want to find out where you are now, what needs to be fixed and which areas we need to prioritise to get your site moving.
Keyword Research
We use keyword research tools and website data to discover which keywords are most important for your business. We want to find keywords that will drive ROI – not just traffic.
Technical SEO
It’s not all about users. Your site also needs to be optimised so that the Googlebot can quickly and easily crawl and index your content. It’s a balancing act to make sure your site appeals to both Googlebot and your customers. We can ensure that Google’s crawl of your website is fast and efficient which has a dramatic effect on rankings and visibility.
On-Page Optimisation
We’ll make recommendations and work with your web development team to improve load speed, metadata, image SEO, internal link structure and site architecture. Helping both Google and your users navigate and understand your content.
Link Building
We’ll audit your existing link profile, disavow negative or toxic links and recommend sites to build your website authority to increase your rankings.
Reporting & Tracking
We deliver monthly reports that track your keyword rankings, organic visibility and website analytics to help us optimise your site accordingly and to track our progress. We also work with you to find out what your goals are and set up appropriate tracking via Google Analytics & Tag Manager to ensure your goals are being accurately tracked.

But the proof is in the pudding, right?

We’ve been working in SEO for years and we have a proven track record of delivering results for clients.

At GlowMetrics, we get companies more customers by getting them the top spots on Google for everything related to their brand. The number one question we get when talking to potential clients is: “What examples and case studies can you give us to prove you know what you’re doing?”

Check out some of the results we’ve achieved for our clients below. 

Client Success...

Kefron
Kefron

Client Success...

Kefron reached out for SEO support as they wanted to improve brand awareness and increase the number of monthly inbound leads from their website. Since 2018 Kefron has seen a stark improvement in organic traffic & conversions including:

%

increase in organic traffic

%

increase in monthly organic conversions

%

increase in monthly organic inbound leads

SpeedyReg
SpeedyReg

Client Success...

In March 2016, we started looking after SpeedyReg’s SEO. carrying out extensive keyword research, writing metadata, helping with social media, UX, CRO, transitioning to their new website and extensive monthly reporting just to name a few! When we began our SEO work, Speedy Reg had 16 top keywords in positions 1-3 – one year later, they had more than four times as many.

higher average organic users per month now

%

increase in average monthly revenue via organic traffic

months - the amount of time it took to double monthly average organic users

Digital Marketing Insight

Digital Marketing During COVID -19 Circuit Breaker In Northern Ireland

As another lockdown looms over Northern Ireland, our thoughts are with everyone who is experiencing the effects of this. To the business being forced to shut and to the individuals who no longer have jobs, you are in our thoughts. Here we offer some tips to help your business embrace digital marketing and the opportunities it can provide to support your business during this difficult and unprecedented time.