Search Engine Optimisation Training

Boost the visibility of your website on Google’s organic search listings

Getting your website to a high position on Google’s paid listings is relatively easy, getting top position organically can be hard. We don’t guarantee you first position after this training but we do help you reach it by helping you understand what Google looks for when assessing who appears where.

Training to allow you to reach higher organic positions on Google

Figuring out how to get people to your website without a media spend can be one of the biggest challenges for any online company but we can help!

We’ve years of experience trying to get our clients websites to appear higher and you’ll see in some of the case studies across our site, the results we’ve achieved.

Our search engine optimisation training course can be created as a bespoke training programme and is designed to upskill participants to facilitate the management of SEO efforts in-house in order to maintain or improve ranking, traffic and conversions.

Our training course normally covers at minimum:

greentick The mechanics behind SEO

greentick Writing for the web

greentick Conducting keyword research

greentick Website architecture and navigation

greentick Understanding the search console reports

greentick Planning and executing an inbound linking campaign

greentick Tools and tips to measure SEO performance

We’ve built and delivered bespoke training courses for established brands across a range of industries including Media, Finance, Healthcare, Utilities and Automotive. With our in-house practical experience and experience in delivering training, we believe we’ve got the perfect mix to help you build your in-house knowledge in search engine optimisation.

Client Success

View Our Work

AIB

AIB initially got in touch in 2019 looking for a custom build Google Analytics-focused course that would help sales and data analytics team members propel their use of Google Analytics...

18

hours of learning

7

GA-AIB focused modules

6

Glow Analytics Academy graduates

Bank of Ireland

Bank of Ireland initially got in touch in 2017 for a starter course in Google Analytics before moving to the Glow Analytics Academy course with more participants the following year.

18

hours of learning

10+

hours of dedicated support

15+

Glow Analytics Academy graduates

Kefron

Kefron reached out for SEO support as they wanted to improve brand awareness and increase the number of monthly inbound leads from their website.

49%

increase in organic traffic

85%

increase in monthly organic conversions

400%

increase in monthly organic inbound leads

Industry News & Insights

Keep up to date with the latest industry news - created by the GlowMetrics team

Read our Blog

Posted by

Hannah Magorrian

Mar 28th 2023

Google Optimize

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Alternatives To Google Optimize Post-Sunset

Goodbye Google Optimize! Google has recently announced they will be sunsetting Google Optimize and Optimize 360, effective from 30th September 2023. The announcement cited Google’s desire to provide a better...

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Kyle Crooks

Mar 4th 2023

Digital Marketing Insights

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Spot-on Advertising: 8 Things We Learned Running Spotify Ads

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Nicola Bell

Mar 4th 2023

Web Analytics

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How Internal Links Can Improve Your Website’s SEO

Internal links are an important aspect of search engine optimization (SEO) as it helps search engines understand the structure of your website and the relationships between pages. In this blog,...