Training to allow you to expand and optimise your Google Ads options
Google Ads is where we started over 15 years ago, and although some of the basic mechanics of how things work haven’t changed…
Google have diversified their platform beyond Search into Display, Shopping, Video, and Mobile adding a lot of opportunities for businesses to grow through more targeted, personalised and engaging ad formats.
We take the knowledge that we’ve built up over the years, including what we’ve seen work and not work while managing our own client’s budgets- to deliver to you a course that covers best practice with a mix of best learnings.
We’ll cover the options that Google Ads offers to allow you to target users, discuss which options are best fitted to your objectives and the audience types you want to reach. We’ll then look at how to measure performance, how often you should be tweaking campaigns and tactics that you can use to optimise campaigns.
From Smart Shopping to Dynamic Remarketing- we can cover the areas and options that we believe will reach the right people and drive the best results.
During our training courses we cover:
Overview and recent updates within each Google Ads area
Matching objectives with channel
Review of campaign targetingReview of ad copy/content options
Bidding and budget options
Management and Optimisation
Analysis, Reporting & Tools
With bespoke training courses we perform research on any current Google Ads account so participants can relate to the material and leave with a set of recommendations either implemented during training or post-training.
SEAT, SKODA, Electric Ireland, Clayton Hotels and Naturalife – these are just some of the clients that we’ve built customised training courses for and we’ve delivered training in conjunction with the UK Google Ads Support team, in Google’s EU headquarters.
Client Success
Industry News & Insights
Keep up to date with the latest industry news - created by the GlowMetrics team
Posted by
Conor Ross
Jun 9th 2019
Digital Analytics Insights
3 min read
Data Dashboard for Paid Social Campaigns
It can be time-consuming to keep track of all your Paid Social Campaigns, with each campaign running on a different channel or platform. Using Google Data Studio, you can collate...
Posted by
Nicola Russell
Mar 4th 2023
Digital Marketing Insights
5 min read
How Internal Links Can Improve Your Website’s SEO
Internal links are an important aspect of search engine optimization (SEO) as it helps search engines understand the structure of your website and the relationships between pages. In this blog,...
Posted by
Michael Wilson
Nov 12th 2019
Company Updates
3 min read
Google Marketing Platform Partner Summit 2019
Google's annual invite-only event for Google Marketing Platform partners took place in San Francisco last month at the Hilton Hotel in Union Square. Now known as the GMP Summit since...