Managing Ad campaigns across the biggest social networks: Facebook, Instagram, Twitter and LinkedIn
With over 2.6 billion monthly active Facebook users, 1.8 billion on YouTube not forgetting Instagram with 1 billion! There are huge opportunities to capture your audience on social. We select the most appropriate channel based on your objectives and use historical data analysis to fine-tune campaign options within each channel.
Each year during National Workplace Wellbeing Day, companies across Ireland celebrate wellness in the workplace by committing to a range of health and wellbeing activities. We worked with the Ibec team to help them drive sign ups, the objective- to get as many companies as possible committing to a range of wellbeing activities on that day. We decided to run campaigns across 4 different channels- Search, Display, Twitter and LinkedIn using custom-built audience lists and campaigns that reached out to C-suite professionals and those specifically responsible for the health and wellbeing of employees or who have participated in a similar initiative before.
organic sign-ups in 24 hours
more leads than 2019 campaign
leads per month on average
leads generated in 2019
increase in leads in 1 year
Eyelids Reading Glasses offer good value reading glasses online. They wanted to use Google Ads to attract more customers and more sales to their website. We now run campaigns in 5 languages across 9 European countries enjoying year-on-year growth in sales and revenue.
In the last year alone:
Increase in revenue
increase in PPC sales
drop in PPC Cost/conversion
Folens approached us in spring 2020 to help them craft a series of workshops- to be focused on digital campaign optimisation and help support their marketing team in running campaigns across Google, Facebook and Twitter. The result was:
hours of training
digital marketing areas covered
Tips and Tricks delivered
Digital Marketing Insight
Black Friday is the day after Thanksgiving and this year it falls on the 27th November, followed shortly after by Cyber Monday on 30th November and the unofficial beginning of...
As another lockdown looms over Northern Ireland, our thoughts are with everyone who is experiencing the effects of this. To the business being forced to shut and to the individuals who no longer have jobs, you are in our thoughts. Here we offer some tips to help your business embrace digital marketing and the opportunities it can provide to support your business during this difficult and unprecedented time.
From 1 September 2020, Google started restricting the data that advertisers can access through the Google Ads Search Terms Report. When running Google Ads Search campaigns the...