What’s the best platform and method to reach your target audience?
With new platforms, content types, ads types & new policies constantly being released, the complex questions of where, when and how a company should start social ads are common bottlenecks.
At GlowMetrics, we view these challenges as opportunities. Opportunity to seize the right audience, at the right time, on the most appropriate channels to meet your business goals.
We pride ourselves on staying in front of developments on the platforms we work in, with continuous learning and testing all part of gaining the best results.
Year after year, we continue to see growth in active users across all major social media networks. While this is great for users on the channels, it is excellent for businesses who wish to explore advertising opportunities.
With the standard of development set by Google Ads, the social media advertising platforms are continuously developing new ad types, ad features, ML & AI models to help their advertisers get the best results from their ads platform. As a result, new opportunities for companies to expand into paid media are growing.
Is a Social Media Consultant right for you?
Finding the best digital marketing agency can be tricky… at GlowMetrics, we work with our clients to gain the results they want, with the second motive of educating and informing you along the way.
We ensure that all our work and reporting is as transparent as possible, as we believe working closely with you garners the best results. Here is below example of how are process works:
- We will meet with you to understand your business and campaign objectives, budgets, target audience and ideas.
- We understand that every client, business and campaign is different. Therefore, we will work with you to draft up bespoke campaigns for whichever platform we believe is best suited for the task.
- Whether your goals are form submissions, phone calls, PDF downloads, sales or awareness we can set up website tracking for the social media platform of choice via Google Tag Manager and Google Analytics, so you know exactly how much your campaigns/platforms are contributing to your goals.
- While running the campaigns for you, we will send detailed reports using Google Looker Studio, providing meaningful insight into how your campaigns are running.
- Our experts monitor and track all social campaigns to optimise to the best-performing ads, so you can be sure your dollars are going the distance.