Social Ads Management

Drive awareness, traffic & conversions through the biggest social network ad platforms

Paid search is one of the most dominant channels for UK and Irish advertisers. But what if you want to expand your reach by targeting customers by conversation, occupation or by followers or friends already connected to your brand?

Managing Ad campaigns across the biggest social networks: Facebook, Instagram, Twitter and LinkedIn

With over 2.6 billion monthly active Facebook users, 1.8 billion on YouTube not forgetting Instagram with 1 billion! There are huge opportunities to capture your audience on social. We select the most appropriate channel based on your objectives and use historical data analysis to fine-tune campaign options within each channel.

We craft our message and eye-catching creative to seize the right audience, at the right time. We then deliver and optimise campaigns against your objectives and track right the way through to results- using both ad platform and website analytics data to measure and tweak repeatedly.
We have a fantastic team of experts who have several years’ experience in creating and executing social advertising campaigns. Our paid social advertising experts create compelling ad copy and stunning creative to help capture the attention of your finely targeted audience. Our audience targeting looks at both standard and custom-built audiences, using pixel tracking as a way to both audience build and conversion track.
There are various social platforms you can advertise on, we specialise on running intelligence-based campaigns across the following channels:
  • Facebook
  • Twitter
  • Instagram
  • LinkedIn

Client Success...

Ibec
Ibec

Client Success...

Each year during National Workplace Wellbeing Day, companies across Ireland celebrate wellness in the workplace by committing to a range of health and wellbeing activities. We worked with the Ibec team to help them drive sign ups, the objective- to get as many companies as possible committing to a range of wellbeing activities on that day. We decided to run campaigns across 4 different channels- Search, Display, Twitter and LinkedIn using custom-built audience lists and campaigns that reached out to C-suite professionals and those specifically responsible for the health and wellbeing of employees or who have participated in a similar initiative before.

organic sign-ups in 24 hours

social reactions

more leads than 2019 campaign

Ibec

Client Success...

Ibec Training wanted to promote their range of accredited Management Training courses. We recommended a lead generation campaign on LinkedIn due to its unbeatable B2B targeting options using a range of detailed audience targeting and asset-based targeting.
Results included:

leads per month on average

leads generated in 2019

%

increase in leads in 1 year

Eyelids
Eyelids

Client Success...

Eyelids Reading Glasses offer good value reading glasses online. They wanted to use Google Ads to attract more customers and more sales to their website. We now run campaigns in 5 languages across 9 European countries enjoying year-on-year growth in sales and revenue.

In the last year alone:

%

Increase in revenue

%

increase in PPC sales

%

drop in PPC Cost/conversion

Client Success...

Folens approached us in spring 2020 to help them craft a series of workshops- to be focused on digital campaign optimisation and help support their marketing team in running campaigns across Google, Facebook and Twitter. The result was:

hours of training

digital marketing areas covered

Tips and Tricks delivered

Digital Marketing Insight

Digital Marketing During COVID -19 Circuit Breaker In Northern Ireland

As another lockdown looms over Northern Ireland, our thoughts are with everyone who is experiencing the effects of this. To the business being forced to shut and to the individuals who no longer have jobs, you are in our thoughts. Here we offer some tips to help your business embrace digital marketing and the opportunities it can provide to support your business during this difficult and unprecedented time.