Drive awareness, traffic & conversions through the biggest social network ad platforms
Paid search is one of the most dominant channels for UK and Irish advertisers. But what if you want to expand your reach by targeting customers by conversation, occupation or by followers or friends already connected to your brand?
Managing Ad campaigns across the biggest social networks: Facebook, Instagram, Twitter and LinkedIn
With over 2.6 billion monthly active Facebook users, 1.8 billion on YouTube not forgetting Instagram with 1 billion! There are huge opportunities to capture your audience on social. We select the most appropriate channel based on your objectives and use historical data analysis to fine-tune campaign options within each channel.
Each year during National Workplace Wellbeing Day, companies across Ireland celebrate wellness in the workplace by committing to a range of health and wellbeing activities. We worked with the Ibec team to help them drive sign ups, the objective- to get as many companies as possible committing to a range of wellbeing activities on that day. We decided to run campaigns across 4 different channels- Search, Display, Twitter and LinkedIn using custom-built audience lists and campaigns that reached out to C-suite professionals and those specifically responsible for the health and wellbeing of employees or who have participated in a similar initiative before.
organic sign-ups in 24 hours
more leads than 2019 campaign
Ibec Academy wanted to promote their range of accredited Management Training courses. We recommended a lead generation campaign on LinkedIn due to its unbeatable B2B targeting options using a range of detailed audience targeting and asset-based targeting.
leads per month on average
leads generated in 2019
increase in leads in 1 year
Eyelids Reading Glasses offer good value reading glasses online. They wanted to use Google Ads to attract more customers and more sales to their website. We now run campaigns in 5 languages across 9 European countries enjoying year-on-year growth in sales and revenue.
In the last year alone:
Increase in revenue
increase in PPC sales
drop in PPC Cost/conversion
Folens approached us in spring 2020 to help them craft a series of workshops- to be focused on digital campaign optimisation and help support their marketing team in running campaigns across Google, Facebook and Twitter. The result was:
hours of training
digital marketing areas covered
Tips and Tricks delivered
Digital Marketing Insight
A business’s social media presence is a vital part of its marketing strategy – with LinkedIn now an expected part of the mix. In this blog, we will explore some of the more useful features and easy fixes to help improve your business’s LinkedIn page.
Google implemented a broad core update at the end of May 2022 to its search engine algorithm. Core updates are significant because it means Google is refining how its search...
If you run ads on Google Ads you are probably familiar with metrics such as quality score or optimisation score, however, Responsive Search Ads have their own scoring metric...