Digital training

Folens approached us in spring 2020 to help them craft a series of workshops- to be focused on digital campaign optimisation and help support their marketing team in running campaigns across Google, Facebook and Twitter. The result was:

Bank of Ireland initially got in touch in 2017 for a starter course in Google Analytics before moving to the Glow Analytics Academy course with more participants the following year. We crafted the course around the Bank of Ireland Google Analytics account and packed it with account specific assessments, tasks and demos to reinforce learning.

Stage Entertainment are a world-wide stage production company who produce live theatrical events from the Tina Turner musical to Anastasia, Mamma Mia to the Lion King. On the back of our successful partnership in supporting them transition to a data and insight-led company, we helped Stage instil this knowledge in Stage members by crafting an 8-week training course that allowed Stage members to use interactive and visually-pleasing content to help them study for the Google Analytics IQ exam. They were also encouraged to apply learnings to each of their markets through custom-set tasks and assessments. A live-streamed Bingo Ball competition, videos, assessments and tasks each week, alongside a detailed challenge statistic leader board helped build and keep momentum during the 8 weeks. All graduates successfully passed the exam on their first attempt and the course has now been rolled out to multiple teams.