Digital Analytics Case Studies | Client Work From GlowMetrics

Our Work

Want to know more about the projects we’ve worked on?
We’re delighted to have had the opportunity to have worked with an impressive list of clients on some forward-thinking projects.

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Electric Ireland Superhomes

GlowMetrics
"“GlowMetrics played a pivotal role in supporting us with the implementation of our visual analytics tools, guiding us through the transition from Universal Analytics to GA4, and conducting A/B testing...
What we achieved…

7

Platforms reported on within custom dashboards

5

A/B Tests designed and conducted

18,500+

Experiment sessions observed in testing programmes

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Carrolls Irish Gifts

GlowMetrics
"Their team are easy to work with and demonstrate a deep understanding in the area, regardless of the challenge we've thrown at them."
What we achieved…

60+

Tags in Google Tag Manager

24+

Months of Consultancy & Support

7+

Looker Studio Dashboards

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Generation

GlowMetrics
"The projects ran very smoothly, we felt supported, had our questions answered and improved our knowledge of Google Analytics. I would definitely recommend GlowMetrics to anyone looking to improve their...
What we achieved…

25

GTM Containers audited

18

Countries moved to one Global Measurement Framework

25+

Events transitioned from Universal Analytics to Google Analytics 4

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NYCI: National Youth Council of Ireland

GlowMetrics
"We are extremely pleased with the exceptional work done by GlowMetrics in implementing Google Analytics 4. Their approachable manner, combined with attention to detail, were invaluable throughout the project, ensuring...
What we achieved…

25+

Tags Set Up

350+

Data Widgets

22

Pages Across Two Custom Dashboards

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AIB

GlowMetrics
AIB initially got in touch looking for a customised Google Analytics course that would help sales and data analytics team members propel their use of Google Analytics and prepare for...
What we achieved…

18

hours of learning

7

GA-AIB focused modules

6

Glow Analytics Academy graduates

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Bank of Ireland

GlowMetrics
"Through class interaction and by personalising the training content to our real-world site traffic, Joanne really brought the learning process to life. All participants qualified successfully, and the team now...
What we achieved…

18

hours of learning

10+

hours of dedicated support

15+

Glow Analytics Academy graduates

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Kefron

GlowMetrics
“GlowMetrics are professional, good to work with and very knowledgeable. Would recommend GlowMetrics for SEM and SEO without hesitation!”
What we achieved…

49%

increase in organic traffic

85%

increase in monthly organic conversions

400%

increase in monthly organic inbound leads

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Support To Perform

GlowMetrics
"I have been delighted by the data analytics solution provided by GlowMetrics for this important corporate wellness project. The design was visually impressive and functionality was faultless for all users...
What we achieved…

950+

Challenge Participants

42.5k+

Leaderboard Sessions

130+

Data Widgets

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Novartis

GlowMetrics
"The Google Analytics course delivered by Joanne and the GlowMetrics team was extremely professional with just the right mix of theory and practical exercises to prepare for the GA exam....
What we achieved…

18

hours of training

6

digital analytics modules

7

successful Glow Academy graduates

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Vhi Healthcare

GlowMetrics
"GlowMetrics have been a great partner to us as we try to both improve and develop our analytics strategy. They’ve helped drive a better focus on optimisation and efficiency across...
What we achieved…

20%

increase in online revenue

10+

Glow Analytics Academy Graduates

100s

GTM and GA Improvements

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Electric Ireland

GlowMetrics
"We have had great success working with GlowMetrics. They are very thorough in their work and have a great way of explaining the results to staff who are both beginner...
What we achieved…

30+

academy students

6

weeks training

4

Google Analytics

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Buddy Bear Trust

GlowMetrics
"GlowMetrics have helped increase our online presence via social, search and online PR and were key to getting close to £7,000 free media investment per month on Google for the...
What we achieved…

£7k

media grant per year

50k

extra visitors to the website

100+

donation enquires

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Barnardo’s

GlowMetrics
"GlowMetrics worked with Barnardo’s to help clean up and improve our Analytics account, and also to put stronger strategies in place for analysis and optimisation. They gave very welcome clarity...
What we achieved…

50+

pages of insight delivered

6

month project

1

Eir Spider won

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Chartered Accountants Ireland

GlowMetrics
"Working with GlowMetrics has given us access to expertise which we do not have in-house. They were very fast in translating our requirements into goals and reports. We are very...
What we achieved…

6

Personalised Experiences

18%

Increase to Form Completion

15%

Increase to Account Creation

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Griffith College

GlowMetrics
"I cannot fault the service provided by GlowMetrics to date. The quality of their reporting and quick response times has enabled us to keep on top of any issues, bugs...
What we achieved…

5

years support

100s

tags implemented

2

Awards finalists

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Today FM

GlowMetrics
We worked with Today FM across a range of areas, looking at their tracking implementation, analytics setup, historical data, and even the user experience of their newly designed website.
What we achieved…

100s

of event data collected

55

page audit delivered

42

custom widgets on podcasts and show data

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Stage Entertainment – Training

GlowMetrics
"GlowMetrics is very service orientated, fast, down to earth and always able to deliver high quality support in our digital transformation journey."
What we achieved…

10+

successful GAIQ graduates

50+

Videos

100s

bingo balls spun

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Newstalk

GlowMetrics
"Joanne & Michael have been instrumental in aiding our data-led approach to content across the station on air and online. For us, it’s all about finding the actionable insights and...
What we achieved…

45%

increase in Sessions

89%

Increase in Users

39%

Increase in Pageviews

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98FM

GlowMetrics
"By working with GlowMetrics, we were able to have greater insight into our online users which has helped us improve our user experience considerably in order to increase our online...
What we achieved…

6

month long analytics project driven by data

2016

Digital Media Awards Bronze Winner

2015

Eir Spider Award Finalist

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Fraser Hart

GlowMetrics
"We worked with Michael and Joanne from GlowMetrics to get our websites tracked and help us with other tracking queries. Michael did the majority of the setup and he was...
What we achieved…

239

Tags across two websites

11

Tag Types covering a range of integrations

12+

Months of ongoing consultancy

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Speedy Reg

GlowMetrics
"We started with a SEO audit before they took over monthly management of our SEO. During this we achieved the highest organic traffic levels since mid-2012. They have also recently...
What we achieved…

4x

higher average organic users per month

750

increase in average monthly revenue via organic traffic

11

months – the amount of time it took to double monthly average organic users

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NI Job Finder

GlowMetrics
"GlowMetrics were a pleasure to work with. They showed a genuine interest in our business and understood our requirements for real-time reporting, which would be easily accessible to our product,...
What we achieved…

60+

custom variables

45%

YOY increase in application leads from mobile

20%

overall increase in applications Y-O-Y

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Stage Entertainment

GlowMetrics
"GlowMetrics is very service orientated, fast, down to earth and always able to deliver high quality support in our digital transformation journey."
What we achieved…

200+

tags across 5 websites

10+

successful GAIQ graduates

10+

suites of custom dashboards

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