Google Tag Manager Training | GTM Training Ireland | GlowMetrics

Google Tag Manager Training

Get to grips with Google Tag Manager with training from a certified GTM Expert

Our GTM training will help you plan your use of Google Tag Manager and take ownership of your tracking implementation using tags, triggers and variables via a user-friendly interface.

Contact us to get started

Training to allow you to take control and ownership of your marketing tags

Tag Manager has evolved to become one of the most important products in Google’s Marketing Platform, allowing marketers to take control of the tagging of a website – feeding Google Analytics and ad platforms richer data to target and personalise marketing campaigns.

Nearly every client we’ve worked with has required Tag Manager to be installed and configured – we’ve worked on some of Ireland’s most complex tagging projects.  Check out our testimonials for proof.

Each of our clients has a unique website, with unique requirements. There’s no one-size-fits-all solution when it comes to web tracking, so we don’t believe in generic training programmes either – we tailor our agenda to fit your needs based on your KPIs, your existing level of knowledge, your website, and the job roles of those attending the training.

While our Google Tag Manager training can be customised to your requirements...

we normally cover:

greentickDeveloping a Measurement Plan


greentickTags, Triggers and Variables

greentickCross-domain tracking

greentickGA4 Event tracking e.g. video plays, outbound links, button clicks

greentickGoogle Ads Conversion tracking

greentickFacebook / LinkedIn / Twitter Pixels

greentickTesting and Debugging

greentickConsent / Cookie Banner Integration

We’ve built and delivered bespoke training courses for established brands across a range of industries including Media, Finance, Healthcare, Utilities and Automotive.

With our in-house practical experience and experience in delivering training, we believe we’ve got the perfect mix to help you build your in-house knowledge in using Google Tag Manager.


Client Success


Electric Ireland Superhomes

"GlowMetrics played a pivotal role in supporting us with the implementation of our visual analytics tools, guiding us through the transition from Universal Analytics to GA4, and conducting A/B testing...


Platforms reported on within custom dashboards


A/B Tests designed and conducted


Experiment sessions observed in testing programmes

Read more

Carrolls Irish Gifts

"Their team are easy to work with and demonstrate a deep understanding in the area, regardless of the challenge we've thrown at them."


Tags in Google Tag Manager


Months of Consultancy & Support


Looker Studio Dashboards

Read more


"The projects ran very smoothly, we felt supported, had our questions answered and improved our knowledge of Google Analytics. I would definitely recommend GlowMetrics to anyone looking to improve their...


GTM Containers audited


Countries moved to one Global Measurement Framework


Events transitioned from Universal Analytics to Google Analytics 4

Read more