Google Tag Manager Training

Identifying what to tag on your website and how to do this via Google Tag Manager

Trying to get tags added to your site can be a lengthy and tedious process – especially if they have to be hardcoded. Tag Manager provides marketing teams with the ability to do this via one code and one friendly interface. Developers can still have the power to test, debug and publish tags before going live. This course helps you understand how to plan your use of tag manager and then execute tracking using tags, triggers and variables.

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Training to allow you to take control and ownership of your marketing tags

Tag Manager has evolved to become one of the most important products in Google’s Marketing Platform, allowing marketers to take control of the tagging of a website – feeding Google Analytics and ad platforms richer data to target and personalise marketing campaigns.

Nearly every client we’ve worked with has required Tag Manager to be installed and configured – we’ve worked on some of Ireland’s most complex tagging projects.

Each of our clients has a unique website, with unique requirements. There’s no one-size-fits-all solution when it comes to web tracking, so we don’t believe in generic training programmes either – we tailor our agenda to fit your needs based on your KPIs, your existing level of knowledge, your website, and the job roles of those attending the training.

While our Google Tag Manager training is entirely customised to your requirements...

we normally cover:

greentickDeveloping a measurement plan

greentickTerminology – Tag, Triggers and Variables

greentickTags, Triggers and Variables- Set-up and examples

greentickBlocking rules and exceptions

greentickCross-domain tracking

greentickEvent-based tags e.g. video plays, outbound links, button clicks

greentickCustom HTML Tags

greentickTesting and Debugging

greentickCookie policies and Tag Manager

We’ve built and delivered bespoke training courses for established brands across a range of industries including Media, Finance, Healthcare, Utilities and Automotive. With our in-house practical experience and experience in delivering training, we believe we’ve got the perfect mix to help you build your in-house knowledge in using Tag Manager.


Client Success



AIB initially got in touch in 2019 looking for a custom build Google Analytics-focused course that would help sales and data analytics team members propel their use of Google Analytics...


hours of learning


GA-AIB focused modules


Glow Analytics Academy graduates

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Bank of Ireland

Bank of Ireland initially got in touch in 2017 for a starter course in Google Analytics before moving to the Glow Analytics Academy course with more participants the following year.


hours of learning


hours of dedicated support


Glow Analytics Academy graduates

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Kefron reached out for SEO support as they wanted to improve brand awareness and increase the number of monthly inbound leads from their website.


increase in organic traffic


increase in monthly organic conversions


increase in monthly organic inbound leads

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