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Google Tag Manager


Google Tag Manager Training

Google Tag Manager Is Something We Specialise In

Not only are we a Google Analytics Certified Partner, we’re also a Google Tag Manager Certified partner too – and we’re the only one in Ireland!

Google Tag Manager Training

We’ve worked with clients such as VHI, Griffith College, Silicon Republic, Chartered Accountants Ireland, Newstalk, 98FM, Today FM, Friends First, Meetings Booker, Kainos, IBEC and others across the financial and automotive sectors to set up tags for their website, ensuring their tracking requirements were met according to best practices – all via Google Tag Manager.

Each of our clients has a unique website, with unique requirements.  There’s no one-size-fits-all solution when it comes to web tracking (wouldn’t it be great if there was?!), so we don’t believe in generic training programmes – we tailor our agenda to fit your needs based on your KPIs, your existing level of knowledge, your website, and the job roles of those attending the training.

Google Tag Manager Training Course Detail

This course will teach participants about the benefit of using Google Tag Manager to tag and track a website and will ensure that they can actively create, edit and publish their own tags on completion of the course.

Google Tag Manager Training Topics

Google Tag Manager Training Topics
  • GTM: What is it?
  • Terminology: Tags, Triggers, Variables
  • Account Setup
  • Measurement Plan
  • Transitioning from GA to GTM
  • Tags: Setup and Examples
  • Triggers: Setup and Examples
  • Blocking Rules & Exceptions
  • Variables: Setup and Examples
  • Real Life Scenarios & Examples (e.g. tracking Outbound Link Clicks, Newsletter Signups, Button Clicks, Cross Domain Tracking)
  • Custom HTML tags (e.g. Facebook)
  • Folders
  • Naming Conventions
  • Best Practice
  • Testing & Debugging
  • Publishing Changes
  • Further Reading
Learning Outcomes

Learning Outcomes
  • Understand why Google Tag Manager is important
  • Learn the differences in Tags, Triggers and Variables
  • Be able to create tags, triggers and variables for your own website
  • Be able to use tags to create goals in Google Analytics
  • Know how to sufficiently test, debug and publish tag changes

We’ll always have practical hands-on work, breakout sessions, Q&A’s and you’ll go away confident in setting up your own tags.  We’ll also provide support after the training should you need any further help.

Client Case Study

Read about our most recent Digital Marketing project for Skoda