Google Tag Manager Training

Identifying what to tag on your website and how to do this via Google Tag Manager

Trying to get tags added to your site can be a lengthy and tedious process – especially if they have to be hardcoded. Tag Manager provides marketing teams with the ability to do this via one code and one friendly interface. Developers can still have the power to test, debug and publish tags before going live. This course helps you understand how to plan your use of tag manager and then execute tracking using tags, triggers and variables.

Training to allow you to take control and ownership of your marketing tags

Tag Manager has evolved to become one of the most important products in Google’s Marketing Platform, allowing marketers to take control of the tagging of a website – feeding Google Analytics and ad platforms richer data to target and personalise marketing campaigns.

Nearly every client we’ve worked with has required Tag Manager to be installed and configured – we’ve worked on some of Ireland’s most complex tagging projects.

Each of our clients has a unique website, with unique requirements. There’s no one-size-fits-all solution when it comes to web tracking, so we don’t believe in generic training programmes either – we tailor our agenda to fit your needs based on your KPIs, your existing level of knowledge, your website, and the job roles of those attending the training.

While our Google Tag Manager training is entirely customised to your requirements we normally cover:
  • Developing a measurement plan
  • Terminology – Tag, Triggers and Variables
  • Tags, Triggers and Variables- Set-up and examples
  • Blocking rules and exceptions
  • Cross-domain tracking
  • Event-based tags e.g. video plays, outbound links, button clicks
  • Custom HTML Tags
  • Testing and Debugging
  • Cookie policies and Tag Manager
We’ve built and delivered bespoke training courses for established brands across a range of industries including Media, Finance, Healthcare, Utilities and Automotive. With our in-house practical experience and experience in delivering training, we believe we’ve got the perfect mix to help you build your in-house knowledge in using Tag Manager.

Client Success...

Client Success...

Bank of Ireland initially got in touch in 2017 for a starter course in Google Analytics before moving to the Glow Analytics Academy course with more participants the following year. We crafted the course around the Bank of Ireland Google Analytics account and packed it with account specific assessments, tasks and demos to reinforce learning.

hours of learning

hours of dedicated support

Glow Analytics Academy graduates

Client Success...

The very first time we delivered training to Electric Ireland, multi-channel funnel reports hadn’t even been introduced into Google Analytics reports – in other words, it was quite a while ago!
Fast forward a few years and Electric Ireland were looking for training to prepare staff for the Google Analytics IQ exam. We worked to put together a custom-built training program structured around the Google Analytics IQ exam topic areas, embellished with details specific to the Irish utilities market and one which used their own Google Analytics and Tag Manager accounts.
We included tips and tricks that we use across Google Tag Manager and Google Analytics on a daily basis and made provisions for calls pre and post slide preparation so that we could ensure the material incorporated well into the team’s daily tasks.

academy students

weeks training

Google Analytics Audits

Client Success...

Stage Entertainment are a world-wide stage production company who produce live theatrical events from the Tina Turner musical to Anastasia, Mamma Mia to the Lion King. On the back of our successful partnership in supporting them transition to a data and insight-led company, we helped Stage instil this knowledge in Stage members by crafting an 8-week training course that allowed Stage members to use interactive and visually-pleasing content to help them study for the Google Analytics IQ exam. They were also encouraged to apply learnings to each of their markets through custom-set tasks and assessments. A live-streamed Bingo Ball competition, videos, assessments and tasks each week, alongside a detailed challenge statistic leader board helped build and keep momentum during the 8 weeks. All graduates successfully passed the exam on their first attempt and the course has now been rolled out to multiple teams.

successful GAIQ graduates


bingo balls spun