Google Tag Manager Training
Identifying what to tag on your website and how to do this via Google Tag Manager
Trying to get tags added to your site can be a lengthy and tedious process – especially if they have to be hardcoded. Tag Manager provides marketing teams with the ability to do this via one code and one friendly interface. Developers can still have the power to test, debug and publish tags before going live. This course helps you understand how to plan your use of tag manager and then execute tracking using tags, triggers and variables.
Training to allow you to take control and ownership of your marketing tags
Tag Manager has evolved to become one of the most important products in Google’s Marketing Platform, allowing marketers to take control of the tagging of a website – feeding Google Analytics and ad platforms richer data to target and personalise marketing campaigns.
Nearly every client we’ve worked with has required Tag Manager to be installed and configured – we’ve worked on some of Ireland’s most complex tagging projects.
Each of our clients has a unique website, with unique requirements. There’s no one-size-fits-all solution when it comes to web tracking, so we don’t believe in generic training programmes either – we tailor our agenda to fit your needs based on your KPIs, your existing level of knowledge, your website, and the job roles of those attending the training.
- Developing a measurement plan
- Terminology – Tag, Triggers and Variables
- Tags, Triggers and Variables- Set-up and examples
- Blocking rules and exceptions
- Cross-domain tracking
- Event-based tags e.g. video plays, outbound links, button clicks
- Custom HTML Tags
- Testing and Debugging
- Cookie policies and Tag Manager