Training to allow you to take control and ownership of your marketing tags
Tag Manager has evolved to become one of the most important products in Google’s Marketing Platform, allowing marketers to take control of the tagging of a website – feeding Google Analytics and ad platforms richer data to target and personalise marketing campaigns.
Nearly every client we’ve worked with has required Tag Manager to be installed and configured – we’ve worked on some of Ireland’s most complex tagging projects.
Each of our clients has a unique website, with unique requirements. There’s no one-size-fits-all solution when it comes to web tracking, so we don’t believe in generic training programmes either – we tailor our agenda to fit your needs based on your KPIs, your existing level of knowledge, your website, and the job roles of those attending the training.
While our Google Tag Manager training is entirely customised to your requirements...
we normally cover:
Developing a measurement plan
Terminology – Tag, Triggers and Variables
Tags, Triggers and Variables- Set-up and examples
Blocking rules and exceptions
Cross-domain tracking
Event-based tags e.g. video plays, outbound links, button clicks
Custom HTML Tags
Testing and Debugging
Cookie policies and Tag Manager
We’ve built and delivered bespoke training courses for established brands across a range of industries including Media, Finance, Healthcare, Utilities and Automotive. With our in-house practical experience and experience in delivering training, we believe we’ve got the perfect mix to help you build your in-house knowledge in using Tag Manager.
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