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Read our blog for the latest news and views on the digital industry

ANALYTICS

Google Tag Manager – Top 10 Tips for GTM Beginners

Google Tag Manager is an incredibly powerful tool – we’ve put together our Top 10 Tips for GTM Beginners to help you get started!

How to Link in LinkedIn to Data Studio

Googles relatively new tool, Google Data Studio, allows you to create branded reports with beautiful data visualisations to share with your clients....

Asking Questions on Google’s ‘Ask A Question’ Function

The new ‘ask a question’ functionality has arrived and here at GlowMetrics, we are very excited about it! The key to using big data is that the...

What’s Happening In
Digital Analytics

COMPANY NEWS

2017 A Year In Review

The end of every year provides us all with a good opportunity to look back on the last twelve months, so we can reflect and use it to plan forward....

Shannon & Stephanie Take on Technical SEO with Learn Inbound

Last Friday, Stephanie and I had the pleasure to join Learn Inbound in Dublin for the SEO Technical training with the almighty Barry Adams! Not only...

Meet Cristian!

  We are very happy to welcome a new member of staff to the GlowMetrics team - Cristian who is on a placement and has come all the way from Bolivia!...

Company News
and Events

DIGITAL MARKETING

2017 – A Year in Google Searches

If you subscribe to our monthly newsletter (subscribe here), you will know we love following Google trends to see what the world is searching.  It...

How Do Online Reviews Impact Search Ranking?

With the increase in digital channels on which to broadcast and consume information, consumers are turning online to gather information at every...

Most Expensive Google AdWords Keywords in Ireland

Last week we came across an article on Search Engine Journal which was looking at the 25 most expensive AdWords keywords which got us thinking; what...

The Latest in Digital
Marketing

2017 – A Year in Google Searches

2017 – A Year in Google Searches

If you subscribe to our monthly newsletter (subscribe here), you will know we love following Google trends to see what the world is searching.  It tends to be based on world news or celebrity events but sometimes, we see something very random. So, in the spirit of the...

2017 A Year In Review

2017 A Year In Review

The end of every year provides us all with a good opportunity to look back on the last twelve months, so we can reflect and use it to plan forward. For GlowMetrics, 2017 has been somewhat of a pivotal year for us. We welcomed Shannon, a marketing masters graduate from...

How Do Online Reviews Impact Search Ranking?

How Do Online Reviews Impact Search Ranking?

With the increase in digital channels on which to broadcast and consume information, consumers are turning online to gather information at every point along their path to purchase. Online reviews and reputation are a huge part of the modern-consumers buying journey,...

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