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If you subscribe to our monthly newsletter (subscribe here), you will know we love following Google trends to see what the world is searching. It tends to be based on world news or celebrity events but sometimes, we see something very random. So, in the spirit of the...
The end of every year provides us all with a good opportunity to look back on the last twelve months, so we can reflect and use it to plan forward. For GlowMetrics, 2017 has been somewhat of a pivotal year for us. We welcomed Shannon, a marketing masters graduate from...
With the increase in digital channels on which to broadcast and consume information, consumers are turning online to gather information at every point along their path to purchase. Online reviews and reputation are a huge part of the modern-consumers buying journey,...
Google Tag Manager is an incredibly powerful tool – we’ve put together our Top 10 Tips for GTM Beginners to help you get started!