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ANALYTICS

5 Tips to Help You Get Started with Google Optimize

One of the most important aspects of any website is the user experience. While it’s great to understand how consumers reach your website, it’s...

Video content for your website?

Still not using video content for your website? Video content is now commonly placed within a company’s online marketing efforts, but if you think...

Tracking Youtube Videos via GTM in 2018 (Using New Built-In Youtube Trigger)

It used to be a lot more difficult tracking embedded Youtube video plays using Google Tag Manager.  You either had to write your own custom script...

What’s Happening In
Digital Analytics

COMPANY NEWS

Eimear’s Experience – GlowMetrics

  Throughout this summer I completed a 6 week work placement in GlowMetrics which has been a great experience to gain a better knowledge into the...

Join Us at MeasureBowling Belfast 2018

Do you love analytics? Is bowling right up your alley? (See what I did there?) Okay, so the bowling skills aren't really necessary, although they...

Launching The Glow Academy

“Give a man a fish, and you feed him for a day. Teach a man to fish, and you feed him for a lifetime” – an old quote, but one that we try to live...

Company News
and Events

DIGITAL MARKETING

It’s beacon, not bacon!

  Have you ever heard of a Beacon? Well neither had we, but now we have and this is how it looks! Google decided to send us a sample...

6 Quick Tips for Writing SEO Friendly Blog Posts

Simply having a blog doesn’t mean you’ll generate results. Even if you have high-quality content, it’s not always easy to get your blog noticed...

Thinking about advertising on YouTube?

We’ve put together an image showing the different steps that you’ll go through when creating a video campaign and top tips when choosing settings:...

The Latest in Digital
Marketing

Eimear’s Experience – GlowMetrics

  Throughout this summer I completed a 6 week work placement in GlowMetrics which has been a great experience to gain a better knowledge into the marketing and digital analytics industry. I am currently an A-Level student who studies IT and therefore this placement...

Join Us at MeasureBowling Belfast 2018

Do you love analytics? Is bowling right up your alley? (See what I did there?) Okay, so the bowling skills aren't really necessary, although they will help, but a passion for analytics is a MUST! MeasureBowling is returning to Belfast on Thurs 11 October. Organised by...

It’s beacon, not bacon!

It’s beacon, not bacon!

  Have you ever heard of a Beacon? Well neither had we, but now we have and this is how it looks! Google decided to send us a sample beacon to be part of the beacon project but before we explained what the beacon project is, we'll explain what an actual...

Launching The Glow Academy

Launching The Glow Academy

“Give a man a fish, and you feed him for a day. Teach a man to fish, and you feed him for a lifetime” – an old quote, but one that we try to live by. With any consultancy work that we do, we try not to bombard the client with too much lingo, but break it down into...

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