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Bot Spam traffic in Google Analytics has EXPLODED in the last few years. We’re seeing it all the time in our clients’ accounts. More and more we’re seeing this bot traffic attributed to Amazon. In fact, I was inspired to write this blog after a query from one of our...
One of the most common issues that we come across happens when an e-commerce website has a payment portal that temporarily redirects the user to a third-party site to process their payment, then brings them back to the website again to confirm their order. The issue?...
Google Optimize is Google’s tool for user experience testing, complete with Analytics and Ads integration, and Data Studio connectors expected in the future. As well as testing on your site, Optimize allows you to create personalised experiences for your users,...
While Google remains the undisputed leader of search engines, you shouldn’t be ignoring other offerings when it comes to ensuring your site ranks as highly as possible. According to the latest estimates from Statista, Bing accounts for roughly 6.76% of the market...
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