News & Insight
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Digital Anaytics Insight
How to include Google Ads Extension Data in your Google Data Studio Dashboard
The must-knows of Google Ads extensions & how to add extension data to your Dashboard using a Google Sheet.
Five of the Best New Features in Google Data Studio
Five of the Best New Features in Google Data Studio There has been a whole range of new features added to Google Data Studio throughout 2021, with many of the updates and...
Channel Grouping (Other) and how to fix it in Google Analytics
Have you ever had a look at your Acquisition > Default Channel Grouping report and noticed a channel group you don’t recognise called (Other)? Don’t worry- you’re not alone....
Digital Marketing Insight
What Exactly is E-A-T and Why It’s Important for SEO
Google implemented a broad core update at the end of May 2022 to its search engine algorithm. Core updates are significant because it means Google is refining how its search...
Does Ad Strength Matter in Google Ads?
If you run ads on Google Ads you are probably familiar with metrics such as quality score or optimisation score, however, Responsive Search Ads have their own scoring metric...
How To Prevent Google From Rewriting Your Title Tags
Page titles (title tags) have a large impact on click-through rates because they provide important context to search engines, but a recent study shows Google rewrites title tags...
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