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Understanding Keyword Match Types in Paid Search When you’re using paid search ad platforms like Google Ads or Bing Ads, choosing the right keywords to target is pretty important...well, actually, it’s really important. Doing your keyword research and picking the...
You might have noticed a new addition to the Google Tag Manager interface this week, as Google released a new trigger type - Trigger Groups. Wondering what a Trigger Group is? Want to know how to create a Trigger Group? Maybe you'd like some example use cases? Read...
What is Google Analytics 360? Google 360 is an ecosystem built by Google to help understand WHO visits a website, the JOURNEY they make when they get there, as well as helping you get to INSIGHTS and ACTION quicker. The platform includes everything from Tag Manager...
Bot Spam traffic in Google Analytics has EXPLODED in the last few years. We’re seeing it all the time in our clients’ accounts. More and more we’re seeing this bot traffic attributed to Amazon. In fact, I was inspired to write this blog after a query from one of our...
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