Ibec- Workplace Wellbeing Day

Each year during National Workplace Wellbeing Day, companies across Ireland celebrate wellness in the workplace by committing to a range of health and wellbeing activities.

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Ibec- Workplace Wellbeing Day

What we achieved…


organic sign ups in 24 hours


social reactions


more leads than 2019 campaign

We worked with the Ibec team to help them drive sign ups, the objective- to get as many companies as possible committing to a range of wellbeing activities on that day. We decided to run campaigns across 4 different channels- Search, Display, Twitter and LinkedIn using custom-built audience lists and campaigns that reached out to C-suite professionals and those specifically responsible for the health and wellbeing of employees or who have participated in a similar initiative before.