Ibec- Workplace Wellbeing Day

We worked with the Ibec team to help them drive sign ups, the objective- to get as many companies as possible committing to a range of wellbeing activities on that day. We decided to run campaigns across 4 different channels- Search, Display, Twitter and LinkedIn using custom-built audience lists and campaigns that reached out to C-suite professionals and those specifically responsible for the health and wellbeing of employees or who have participated in a similar initiative before.