What we achieved…
YOY increase in application leads from mobile
overall increase in applications Y-O-Y
GlowMetrics helped Northern Ireland’s leading job portal, nijobfinder, move away from hard-coded Google Analytics tracking to the use of Google Tag Manager, to allow them more flexibility and to future-proof their analytics configuration.
We used GTM to implement an extensive tracking plan which involved 60+ custom variables and 10+ custom dimensions which we then used to feed into a custom built suite of real-time reports using Google Data Studio.
The reports pulled in data both from Google Analytics and from their mySQL database, allowing an interactive real-time, holistic view of web performance which further enhanced their ability to make data-driven decisions, leading to a 45% year-on-year increase in application leads from mobile and a 20% overall increase in applications year-on-year.
“GlowMetrics were a pleasure to work with. Both Joanne and Michael showed a genuine interest in our business and understood our requirements for real-time reporting, which would be easily accessible to our product, commercial and marketing teams. The work carried out by GlowMetrics, both within Google Analytics and Google Data Studio, has greatly enhanced our ability to further use our Business Intelligence to improve both user experience on our website and continue to deliver for our recruitment clients.”