What we achieved…
of event data collected
page audit delivered
custom widgets on podcasts and show data
We worked with Today FM across a range of areas, looking at their tracking implementation, analytics setup, historical data, and even the user experience of their newly designed website.
We were hands-on with the implementation of tracking on the new site, helped set up their GA account according to best practice, presented a 55 page document detailing historical user behaviour alongside an extensive list of recommendations and optimisation opportunities which they took into consideration when finalising the overall design, UX and content of their new website.