Vhi Healthcare

Vhi initially got in touch with a request for analytics support, focusing on three key areas: – Audit of their existing GA, GTM and Search Console setup / Development of Tools and Existing Technical Setup / Development of Staff.

Visit site
Vhi Healthcare

What we achieved…


increase in online revenue


Glow Analytics Academy Graduates


GTM and GA Improvements

Over the following 6 months, we embarked on a phased, strategic project which ensured VHI’s tracking issues were resolved, accounts streamlined, old tags removed, and errors eradicated. On top of this we helped set in place reporting structures which have allowed them to become an even more data-centric organisation making informed business decisions based on meaningful user interactions. We also provided actionable insights based on historical data to guide their ongoing UX developments and helped them hire a full-time member of staff to focus on web analytics with the skills required to develop their data strategy going forward.

In the three months immediately following the delivery of the Analysis, Insights & Optimisation phase of our project, VHI’s online revenue increased by 19.55%, their ecommerce conversion rate increased by 4.61% and their overall number of transactions increased by 20.63%.

Our project with VHI was shortlisted in the ‘Best Use of Data and Analytics’ Category at the 2016 Eir Spiders. (We actually won the award for our work with Barnardo’s!) Since the original project started 4 years ago, we are still Vhi’s digital analytics consultancy partners and continue to provide ongoing, bespoke consultancy and training.

GlowMetrics have been a great partner to us as we try to both improve and develop our analytics strategy. They’ve helped drive a better focus on optimisation and efficiency across our web platforms.

Maeve O’Gorman

Vhi Healthcare