What we achieved…
increase in online revenue
Glow Analytics Academy Graduates
GTM and GA Improvements
Vhi initially got in touch with a request for analytics support, focusing on three key areas: – Audit of their existing GA, GTM and Search Console setup / Development of Tools and Existing Technical Setup / Development of Staff.
Over the following 6 months, we embarked on a phased, strategic project which ensured VHI’s tracking issues were resolved, accounts streamlined, old tags removed, and errors eradicated. On top of this we helped set in place reporting structures which have allowed them to become an even more data-centric organisation making informed business decisions based on meaningful user interactions. We also provided actionable insights based on historical data to guide their ongoing UX developments and helped them hire a full-time member of staff to focus on web analytics with the skills required to develop their data strategy going forward.
In the three months immediately following the delivery of the Analysis, Insights & Optimisation phase of our project, VHI’s online revenue increased by 19.55%, their ecommerce conversion rate increased by 4.61% and their overall number of transactions increased by 20.63%.
Our project with VHI was shortlisted in the ‘Best Use of Data and Analytics’ Category at the 2016 Eir Spiders – we actually won the award for our work with Barnardo’s!
“GlowMetrics have been a great partner to us as we try to both improve and develop our analytics strategy. They’ve helped drive a better focus on optimisation and efficiency across our web platforms.”
“Vhi’s partnership with GlowMetrics has been invaluable to Vhi and the digital team. The help and support they provided us in analytics and training gave us a better understanding of our analytics and help set us up for success. Both Joanne and Michael are a pleasure to deal with and were always on hand to answer any questions or provide guidance and support when needed.”