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Posted by

Conor Ross

Nov 22nd 2023

Digital Analytics Insights

5 min read

Adding Sparklines to Scorecards in Looker Studio

With the sunsetting of Universal Analytics and much of the industry’s focus on Google Analytics 4, you’d be forgiven if data visualisation techniques and embellishments in Looker Studio hasn’t been...

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Posted by

Anna Growcott

Nov 3rd 2023

Digital Marketing Insights

5 min read

A Guide To TikTok Paid Ad Formats

TikTok has positioned itself as a leading social media platform. With its short-form videos, viral trends, and powerful algorithm. TikTok has captured the attention of a wide audience. With an...

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GlowMetrics

Posted by

Georgia Sloan

Oct 31st 2023

Company Updates

5 min read

Get to know Georgia!

Hi, I’m Georgia. I have recently joined the Glowmetrics team as a Digital Analytics Assistant. My journey into this role began with an undergraduate degree in microbiology, which led me...

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GlowMetrics

Posted by

Nicola Russell

Oct 31st 2023

Digital Marketing Insights

5 min read

Black Friday – 5 Steps to Get your Google Ads Ready

Black Friday is the highlight of the year for e-commerce PPC. In this blog, we'll guide you through the essential steps to prepare your Google Ads campaigns for Black Friday....

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GlowMetrics

Posted by

Sadia Parveen

Jul 19th 2023

Digital Marketing Insights

5 min read

5 Features We Love About GA4

We’ll be honest – the transition to GA4, Google’s next-generation measurement solution, from Universal Analytics, has posed its fair share of challenges – some that are proving to be especially frustrating...

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Posted by

Kyle Crooks

Jun 13th 2023

Digital Marketing Insights

5 min read

Everything You Need To Know About Changes To Meta Shops – June 2023

At the end of April 2023, Meta announced that they would be making changes to Shops across their platforms, with different changes applying to different regions. This blog will look...

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GlowMetrics

Posted by

Nicola Russell

Jun 12th 2023

Digital Marketing Insights

5 min read

Introducing Google Merchant Center Next

Changes are coming to Google Merchant Center over the next 18 months as Google begins introducing Google Merchant Center Next – the next iteration of the Google Merchant Center. Read...

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GlowMetrics

Posted by

Anna Growcott

May 31st 2023

Digital Marketing Insights

5 min read

Maximise Your CRM Data In Your Google Ads Account

As we move into a cookieless world it’s imperative that we utilise our first party data to make smarter decisions. The information gathered from your CRM is a great way...

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GlowMetrics

Posted by

Hannah Magorrian

Mar 28th 2023

Digital Analytics Insights

5 min read

Alternatives To Google Optimize Post-Sunset

Goodbye Google Optimize! Google has recently announced they will be sunsetting Google Optimize and Optimize 360, effective from 30th September 2023. The announcement cited Google’s desire to provide a better...

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