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Posted by
Issy Gordon
Oct 4th 2024
Social Media
5 min read
Using Canva’s Expand Tool to Extend Images: A Quick Guide
Are you struggling with marketing images or assets that don't align with your platform's recommended dimensions? Have you tried to enlarge them, only to end up with blurry or pixelated...
Posted by
Issy Gordon
Aug 23rd 2024
Digital Marketing Insights
5 min read
Why Email Marketing Remains a Powerful Tool in the Digital Age
Given the prevalence of social media and instant messaging in today's world, it may come as a surprise that email marketing remains a vital component of digital strategies. Its continued...
Posted by
Georgia Sloan
Jul 30th 2024
Digital Marketing Insights
5 min read
Unlocking Opportunities for Nonprofits with Google Ad Grants
In the ever-evolving digital landscape, nonprofits face the challenge of standing out in the crowded online space to amplify their impact. Enter Google Ad Grants – a cost-effective solution for...
Posted by
Issy Gordon
Jul 24th 2024
Digital Marketing Insights
5 min read
Setting Up Your TikTok Ads: A Step-by-Step Guide
Ready to turn your TikTok knowledge into ad success? Let’s get started. This guide will walk you through creating and managing your first TikTok ad campaign. We’ll share tips to...
Posted by
Issy Gordon
Jul 8th 2024
Digital Marketing Insights
5 min read
Navigating TikTok Brand Marketing: A 10 Step Guide
In the rapidly evolving social media landscape, TikTok has established itself as a dominant platform, drawing in millions of users worldwide. For brands, TikTok offers an opportunity to connect with...
Posted by
Kyle Crooks
Jul 1st 2024
Digital Marketing Insights
5 min read
Choosing the Best PPC/Ad Platform: 5 Key Considerations
The above question often marks the beginning of an ads-based conversation we would have with a client. With a plethora of options like Google Ads (Search, Display, YouTube), Meta Ads...
Posted by
Joanne Kearney
Jun 20th 2024
Digital Analytics Insights
5 min read
How to Export Data from Universal Analytics: A Comprehensive Guide
Whether you're a data analyst or a digital marketer, having access to your website's analytics data is crucial for making informed decisions. Universal Analytics (now replaced by Google Analytics 4)...
Posted by
Issy Gordon
Jun 19th 2024
Company Updates
5 min read
Get To Know Issy
Hey, I’m Issy! I have recently joined the GlowMetrics team for my internship as a Digital Analytics Assistant. Here’s a little bit about me and what has led me to...
Posted by
Georgia Sloan
Jun 12th 2024
Digital Analytics Insights
5 min read
Adding Images as a Data Source in Looker Studio
Looker Studio offers a powerful way to visualise and analyse your data. But what if you want to go beyond numbers and charts and include images? Looker Studio allows you...