Google Tag Manager Archives | GlowMetrics

Google Tag Manager

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Posted by

Georgia Sloan

Jan 26th 2024

Digital Analytics Insights

7 min read

How To Track Top Navigation Menu Clicks via Google Tag Manager

In the dynamic world of online presence, understanding how users interact with your website is paramount for success. Enter Google Tag Manager (GTM), a game-changing tool designed to simplify the...

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Posted by

Michael Wilson

Sep 20th 2022

Digital Analytics Insights

4 min read

Does FBCLID affect GA4? Remove FBCLID + Other Unwanted Query Parameters in GA4

FBCLID is Facebook's Click Identifier - a query parameter appended to all links posted on Facebook since 2018. In response to browsers clamping down on third-party cookies, this FBCLID identifier...

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Posted by

Michael Wilson

Oct 22nd 2021

Digital Analytics Insights

4 min read

GA4 Event Tracking via GTM – Where are my Event Parameters?

The latest version of Google Analytics - GA4 - brings a whole new measurement framework.  It also requires a whole new set of Google Analytics tags to be configured via...

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Posted by

Michael Wilson

Jun 25th 2021

Digital Analytics Insights

3 min read

How To Pull in Header Text as a Variable Using Google Tag Manager

If there's a piece of text loaded on a page that you would like to collect as part of your data analysis, there are several ways to do this using...

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Posted by

Michael Wilson

Mar 23rd 2021

Digital Analytics Insights

3 min read

How to Test CSS Selectors Using the Chrome Dev Console

If you've been using Google Tag Manager for a while, you've probably encountered a scenario where you want to distinguish between clicks on buttons that don't have unique IDs or...

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Posted by

Michael Wilson

Aug 19th 2020

Google Tag Manager

3 min read

Server Side Tagging in Google Tag Manager – What is it? Should we use it?

Google Tag Manager is one of our favourite tools which allows us to control all our advanced tracking and conversion pixels from within one interface.  Until now, GTM has been...

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Posted by

Michael Wilson

Jul 10th 2020

Digital Analytics Insights

3 min read

Outbound Link Tracking in GTM using ‘Is Outbound’ Auto-Event Variable

Tracking outbound links in Google Tag Manager is not a new topic - we've written a guide explaining how to do it before - but there is a more efficient...

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Posted by

Michael Wilson

Jan 14th 2020

2 min read

Introduction to Google Tag Manager

We’re big fans of Google Tag Manager here at GlowMetrics, and so are our clients… If you’re already using it, you’re probably a fan of it too.  If you’ve no...

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Posted by

Conor Ross

Sep 10th 2019

Digital Analytics Insights

2 min read

Installing the Anti-Flicker Snippet for Google Optimize

One of the easiest ways to set up Google Optimize is using Google Tag Manager. All you need to do is add a simple tag to your container, and you’re...

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