Introduction to Google Tag Manager

Written by Michael Wilson

Michael is the Digital Analytics Director at GlowMetrics, implementing complex tracking for our largest clients via Google Tag Manager while leading our wider analytics work across Google Analytics, Data Studio and Optimize.
January 14, 2016

We’re big fans of Google Tag Manager here at GlowMetrics, and so are our clients… If you’re already using it, you’re probably a fan of it too.  If you’ve no idea what Google Tag Manager (GTM) is, or what it does, read on…

What is Google Tag Manager?

GTM lets you add and update your website tags, easily and for free, whenever you want, without bugging the IT folks. It gives marketers greater flexibility, and lets webmasters relax and focus on other important tasks.

Benefits of GTM

Marketing agility – Add and update tags yourself—for conversion tracking, site analytics, remarketing, and more—with just a few clicks; no more waiting weeks (or months) for website code updates.

Dependable data – Easy-to-use error checking and speedy tag loading mean you’ll always know that every tag works, so you can rely on collecting the right data at the right time.

Quick and easy – Google Tag Manager is designed to let marketers add or change tags whenever they want, while giving IT and webmasters confidence that the site is running smoothly and quickly

Why Use Google Tag Manager?

Easy testing – Google Tag Manager makes it easy to verify that new tags are working properly, before you publish any changes. Marketers can check tags themselves, and webmasters can breathe easy.

Plays well with others – Google Tag Manager supports Google and non-Google measurement and marketing tags, many with built-in templates.

IT-friendly – Webmasters and IT folks will love Google Tag Manager’s many features that ensure tags are working correctly and won’t break the site.

Rule-driven – Google Tag Manager lets you create custom triggers and macros so your tags collect exactly the right information at the right time.

Empowers agencies – Multi-account support and user permissions mean agencies can easily use Google Tag Manager to help manage clients’ tags.

Robust feature list – Google Tag Manager is packed with lots of great tools, such as asynchronous firing and the Debug Console, to take the pain out of tagging.

Sounds good, right? If you’d like to find out how we can help you get the most from Google Tag Manager, check out our GTM services section – or simply Contact Us and we’ll get right back to you!


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