SEM Archives | GlowMetrics

SEM

GlowMetrics

Posted by

Nicola Russell

Jan 17th 2023

Digital Marketing Insights

6 min read

2023 SEO Forecast: What to Expect & How To Prepare

As we begin the new year, it's important to stay on top of the latest SEO forecast and predictions for 2023. The world of SEO is constantly evolving, from the...

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GlowMetrics

Posted by

Nicola Russell

Oct 31st 2022

Digital Marketing Insights

4 min read

5 Black Friday Tips for Google Search Campaigns

With only a few weeks left until the Black Friday weekend (25th November), now is the time to review, update and prepare your Google Ads for the biggest online shopping...

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GlowMetrics

Posted by

Nicola Russell

Apr 15th 2022

SEO

4 min read

The Quick & Easy Way to Create Structured Data

Google is constantly rolling out changes and updates to its algorithm, with its overall goal of becoming better at understanding the content (and the context) of your website. In truth,...

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GlowMetrics

Posted by

Nicola Russell

Oct 15th 2021

Digital Marketing Insights

6 min read

Featured Snippets & How to Optimise for Them

Everyone wants to be #1 in the Google search results, but for many queries being ranked #1 isn't enough anymore. Often we're seeing featured snippets taking the top spot. But...

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GlowMetrics

Posted by

Conor Ross

Nov 13th 2019

Digital Marketing Insights

4 min read

A Starter’s Guide To Negative Keywords

Want to save money on Google Ads? Improve the quality of your advertising campaigns? Boost your conversion rate from PPC? Predict the ins and outs of the next Google Algorithm...

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Posted by

Joanne Kearney

Nov 8th 2017

Digital Marketing Insights

2 min read

Most Expensive Google AdWords Keywords in Ireland

Last week we came across an article on Search Engine Journal which was looking at the 25 most expensive AdWords keywords which got us thinking; what are the most expensive...

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Posted by

Hannah Magorrian

Jul 23rd 2015

Google Ads

2 min read

Value Track: How To Get Better Data From Your AdWords campaigns

The era of Upgraded URLs for AdWords is finally here and by now all your campaigns should be upgraded – whether manually or automatically. In May, we spoke about Upgraded...

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GlowMetrics

Posted by

Hannah Magorrian

May 22nd 2015

Digital Marketing Insights

2 min read

Google AdWords Upgraded URLs: What You Need To Know

Earlier this year Google announced that they would be retiring the “Destination URLs” feature in AdWords and would require all accounts to migrate to “Upgraded URLS” by July. These “Upgraded...

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