Google recently released their new product, Google Optimize, their own tool which allows you to test variations of your site, see what works best for your visitors and in turn, deliver the most engaging experience for them and the best return for you. Win, win… right?
We’ve tested out the free version – you can run three different experiment types – A/B, Multivariate and Redirect – and as always, Google makes it as simple as possible to implement in each instance: there’s now an ‘Optimize’ tag option in Google Tag Manager.
We carried out a simple ‘redirect’ test to see which of two similar pages performs best for our visitors, and after leaving it for a few days, Optimize told us that the new version delivered 27% higher engagement and was 68% likely to beat the original.
This was a very simple example but it shows how easy it is to carry out experiments to improve your on-site engagement – whether you’re a small business or a large organisation, you can use Optimize to carry out tests to suit the scale of your operations.
Optimize is currently still in beta but you can sign up for either the free version or 360 here.
What’s the difference between the free version of Optimize and Optimize 360?
Have you tried Optimize yet? What did you think of it? If you’d like us to help you optimize your online presence, feel free to get in touch!
Browse by Category
- Social Media
- SEM
- SEO
- Google Ads
Digital Marketing
- Google Analytics
- Google Tag Manager
- Google Opimize
Digital Analytics
Optimise your website and marketing campaign performance with Ireland’s leading digital analytics agency
Sign up to our newsletterEnjoyed reading this article? Find more like it below…
Posted by
GlowMetrics Staff
May 12th 2016
Digital Analytics Insights
2 min read
GlowMetrics Awarded Google Analytics Certified Partner Status
We've some great news to share with you today, we have just been awarded Google Analytics certified partner status. Being a certified partner, we will be given insights into the...
Posted by
Joanne Kearney
Dec 12th 2013
Google Analytics
2 min read
Web Analytics: The challenge and the reward
It's one of the hot topics in digital and was recently voted the most desired digital marketing skill for 2014 but what does the world of web analytics entail? By...
Posted by
Georgia Sloan
Mar 28th 2024
Digital Analytics Insights
2 min read
The Discrepancy Between LinkedIn’s ‘New Followers’ Metric and Actual Page Growth
Have you been using LinkedIn's analytics to track your page's New Follower growth, only to find yourself scratching your head when the numbers don't quite add up? If so, you're...
Leave a Reply