Barnardo’s got in touch with GlowMetrics as they had experienced problems with the reporting of traffic and conversions on They specifically wanted to ensure their tracking across all sites and microsites was implemented correctly, including goal setup and ecommerce; to assist with an analytics ‘action plan’ and the upskilling of staff members in the use of Google Analytics.

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What we achieved…


pages of insight delivered


month project


Eir Spider won

Based on their requirements, we worked together over a period of approximately 6 months. During that period, we helped them make sense of historical data anomalies, cleaned up and improved their existing technical setup, guided them with best practice for campaign tracking and delivered a full day’s training for their marketing team giving them the skills required to manage their analytical requirements in-house. As well as fulfilling the project requirements, we also set up more extensive on-site tracking via Google Tag Manager free of charge as part of our CSR remit.

Our analytics project with Barnardo’s gave them the confidence to use their data to proactively plan future strategic decisions. As a result, we won a prestigious Eir Spider in 2016 in the ‘Best Use of Data and Analytics’ category.

GlowMetrics worked with Barnardo’s to help clean up and improve our Analytics account, and also to put stronger strategies in place for analysis and optimisation. They gave very welcome clarity to this area and clear, actionable directions for improvements. GlowMetrics went well above and beyond, and we were really happy with the outcome of our project.

Jean O’Brien